Bloomington Zone

Targeted advertising in and around these communities

Bloomington

Communities Covered

Bloomington, Normal, McLean County

Zip Codes Served

61761       61701       61705       61704

 

Demographics

Zone

DMA

Age 0 - 17

23%

28%

Age 18 - 49

53%

44%

Age 25 - 54

43%

41%

Age 55+

18%

25%

Median Age

30.51

36.24

African American

10%

8%

Hispanic

4%

2%

College Graduates +

45%

35%

Median HHI

$62,787

$54,762

HHI $0K - $49K

41%

46%

HHI $50K - $99K

32%

34%

HHI $100K - $149K

16%

13%

HHI $150K - $249K

8%

5%

HHI $250K+

3%

2%

Printable Zone One Sheet

 

Coverage Overview

 
Population
Female Population
51.49%
Male Population
48.51%
Median Age
Local Population Median Age
30.4
Age Total
Age 18-34
33.19%
Age 18-49
52.04%
Age 25-49
35.89%
Age 25-54
42.07%
Age 35 +
43.58%
Age 50 +
24.74%
Educational Attainment
High School Graduate
23.7%
Some College
19.54%
College Graduate
31.14%
Post Graduate
13.79%
Household Income
$250K+
1.62%
$150K to 250K
7.2%
$75K to 150K
29.55%
$50K to 75K
17.61%
$25K to 50K
22.15%
< $25K
21.87%
Race and Ethnicity
Asian Population
4.04%
Black Population
8.11%
White Population
83.25%
Hispanic Population
4.03%
Other Race Population
1.85%
Home Ownership
Owner Occupied Units
59.95%
Renter Occupied Units
31.97%
Occupation and Employment
Employed
89.91%
Unemployed
9.95%