Market Info
Richmond DMA Snapshot*
DMA Rank: 58*
TV HH: 553,950
Cable HH: 321,320
TV HH: 553,950
Cable HH: 321,320
Interconnect Households: 330,310
Interconnect Penetration of Cable Households: 94.4%
Demographic Profile:
Population - By Percent
% Female Population: 52.0
% Male Population: 48.0
Median Age
Total Population Median Age: 38
Age Total - By Percent
% Age 14 to 17: 5.4
% Age 15 to 19: 6.9
% Age 20 to 24: 7.0
% Age 25 to 29: 6.6
% Age 30 to 34: 6.4
% Age 35 to 39: 6.8
% Age 40 to 44: 7.6
% Age 45 to 49: 7.8
% Age 50 to 54: 7.4
% Age 55 to 59: 6.5
% Age 60 to 64: 5.4
% Age 65+: 12.6
Educational Attainment - By Percent
% Graduate or Professional Degree: 12.0
% Bachelor's Degree: 20.9
% College, No Diploma: 19.7
% Associate Degree: 6.5
% High School Graduate: 28.3
% 9th to 12th Grade, No Diploma: 8.6
% Less than 9th Grade: 4.0
Household Income
Median Household Income: $59,147
Race and Ethnicity - By Percent
% Asian Population: 3.1
% African American Population: 29.2
% Hispanic Population: 4.4
% White Population: 63.9
% Other Race Population: 1.5
Housing Units - By Percent
% Owner Occupied Units: 61.6
% Renter Occupied Units: 29.2
% Vacant Housing Units: 9.3
Occupation and Employment - By Percent
% Civilian Employed: 91.9
% Civilian Unemployed: 7.0
% Not in Labor Force: 32.5
