Local Research
Before you can properly sell to your audience, you must understand what makes them tick: their needs, their viewing habits, their purchase behaviors, etc. And only the largest advertisers used to be privy to this kind of market intelligence. Now, Comcast Spotlight can share this knowledge with all of our advertisers – both large and small – all at no cost. Here’s just a small sample of what kinds of research we can provide.
- Target audience identification/confirmation
- Purchase behaviors of your target
- Lifestyle Activities of your target
- Viewing habits of your target by geographic region
- Advertising activity of your competitors
