Commercial Standards

Delivering Commercials for Best Quality On Air

Sacramento Production Specs

"Quality" not only pertains to the content of the commercial but also the actual specifications as set by the FCC rules and regulations regarding the video signal. These specifications are the television industry's basic requirements. Any commercial that fails to meet these specifications will be rejected and a new one will be requested. Every commercial that is to be aired will be checked for technical specifications as well as general content.

Commercials submitted on tape must be delivered on Beta SP or DVCAM formats and clearly labeled as to spot title(s), client/agency, spot length, and contact person. Digital receipt is recommended via DGS, VYVX or through Comcast Spotlight's eSpot delivery system. 
For commercials delivered on tape:

  • A minimum :30 seconds bars and tone should be at the head of the tape.
  • There must be a slate prior to each spot denoting title of spot, client, spot length, and producer.
  • There must be :05 seconds of black from the end of the slate to the start of the spot.
  • The spot must be exactly :30 or :60 seconds in length to allow for proper encoding.
  • There must be at least :10 seconds of black at the end of the spot.
  • Audio can be mono or stereo.
  • Video levels must not exceed 100 IRE at any time. Chromo levels must not exceed 110 IRE or below -20 IRE. Black level must not go below 7.5 IRE at any time. (FCC REG)
  • Any tape submitted to Comcast for airing will be archived for no longer than 90 days after encoding. Tapes will be returned to sources only upon written request.
  • All video footage must be broadcast quality originating from a broadcast quality format (i.e. Film, Digital Video, Betacam SP). ABSOLUTELY NO VHS, Super VHS, or HI8 footage will be accepted.
  • All content of the commercial must be acceptable to air to the general public.
  • All images and music must be copyright free or submitted with proper licensing agreement for their use, no exceptions.

    We reserve the right to refuse to air any commercial that does not meet FCC regulations, company policy or ethical standards, or does not meet our specifications regarding video levels, dropouts, audio distortion, tape, and/or production quality.