| DMA # |
144* |
| Total Households with TV |
159,640* |
| Cable Households Served |
117,210** |
| Cable Households Penetration |
73.4%** |
| Source: *Nielsen Media Research 2010-2011 DMA UE's; **Nielsen Media Research February 2011 Media Related UE's. |
| Total Population |
361,028 |
| Population Density (Population/Square Mile) |
180.6 |
Population by Gender
| Female |
185,152 |
51.3% |
| Male |
175,876 |
48.7% |
Population by Race/ Ethnicity
| White |
278,858 |
77.2% |
| Black |
64,120 |
17.8% |
| Hispanic |
21,029 |
5.8% |
| Asian |
4,543 |
1.3% |
| Other |
5,595 |
1.6% |
| Multi-Race |
6,474 |
1.8% |
| American Indian / Eskimo |
1,437 |
0.4% |
Population by Income
| $0 - $15,000 |
16,297 |
11.26% |
| $15,000 - $24,999 |
16,174 |
11.1% |
| $25,000 - $34,999 |
16,665 |
11.5% |
| $35,000 - $49,999 |
22,847 |
15.7% |
| $50,000 - $74,999 |
28,713 |
19.8% |
| $75,000 - $99,999 |
19,471 |
13.4% |
| $100,000 - $149,999 |
16,275 |
11.2% |
| $150,000 + |
8,713 |
6.0% |
|
Average Household Income: $67,890
Median Household Income: $50,443
Per Capita Income: $28,264
|
Employment and Business
| Age 16+ Population |
292,681 |
|
| In Labor Force |
179,941 |
61.5% |
| Employed |
163,777 |
91.0% |
| Unemployed |
15,801 |
8.8% |
| In Armed Forces |
363 |
0.2% |
| Not in Labor Force |
112,740 |
38.5% |
| Employee Count (Daytime Population) |
182,987 |
|
| Number of Establishments |
15,754 |
|
Housing Units
| Total Housing Units |
223,787 |
|
| Owner Occupied |
106,913 |
47.8% |
| Renter Occupied |
38,242 |
17.1% |
| Vacant |
78,633 |
35.1% |
Vehicles Available
| Average Vehicles Per Household |
1.90 |
|
| 0 Vehicles Available |
8,022 |
5.5% |
| 1 Vehicle Available |
48,078 |
33.1% |
| 2+ Vehicles Available |
89,054 |
61.4% |
Marital Status
| Age 15+ Population |
296,902 |
|
| Married, Spouse Present |
159,423 |
53.7% |
| Married, Spouse Absent |
16,145 |
5.4% |
| Divorced |
27,174 |
9.2% |
| Widowed |
23,807 |
8.0% |
| Never Married |
70,353 |
23.7% |
Educational Attainment
| Age 25+ Population |
253,628 |
|
| Grade K-8 |
11,925 |
4.7% |
| Grade 9-12 |
25,212 |
9.9% |
| High School Graduate |
94,322 |
37.27% |
| Some College, no degree |
47,288 |
18.6% |
| Associates Degree |
18,645 |
7.4% |
| Bachelor's Degree |
34,654 |
13.7% |
| Graduate Degree |
21,584 |
8.5% |
Disclaimer:
|
Cabletrack as of 03-09-11
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage and insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Polk Registrations data available within site is January 2007 - December 2010
ABC data: 2008-2010 Audit Bureau of Circulations
All ABC circulation figures are Average Paid figures, which include subscriptions and single copy sales. Circulation figures represent most recent published audit report from the Audit Bureau of Circulation.
AGS Demographic data© 2010 by Experian/Applied Geographic Solutions.
Current year data is for the year 2010, 5 year projected data is for the year 2015.
Scarborough data, Feb 2008 - March 2009 Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. The profiles were created using MOSAIC clusters, and Alteryx segmentation technology. Even though questions may be asked at the Household level, response is in terms of Adults 18+.
MRI - 2009 Doublebase, collected from Waves 57 to 60. The profiles were created using MOSAIC clusters and Alteryx segmentation technology. Even though questions may be asked at the Household level, response is in terms of Adults 18+.
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