The San Francisco-Oakland-San Jose Designated Market Area (DMA) encompasses the major cities and metropolitan areas of San Francisco, Oakland, Santa Rosa and San Jose, along with smaller urban and rural areas. It is known for its natural beauty, liberal politics, entrepreneurship, and diversity. The area has high incomes, performing above the state median household income in the 2013 census; it includes the five highest California counties by per capita income and two of the top 25 wealthiest counties in the United States.

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About the Market

Source: Nielsen Scarborough San Francisco/Oakland/San Jose, CA DMA, Release 1, 2015, Adults 18+.

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