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Political

Political

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San Francisco
San Francisco Political Advertising

When preparing for an election year, it's important to realize the limited amount of time available to create momentum around a campaign. How you advertise to voters is key to creating an impactful and successful marketing plan.

The people at Comcast Spotlight are experts in helping campaigns promote their political issues and candidates. We do this through the power of multi-screen advertising.

With 52 networks, 24 geographic zones, online advertising targeted to specific local areas, television advertising targeted to political affiilation, and long-form videos available on demand – you have the opportunity to educate and win over the constituents that matter most to your campaign.

 
Cable advertising is closing the gap on reaching blocks of voters who may seldom watch news networks or programs. Watch this video to learn how political advertisers can micro-target voters where they consume their media, on TV and online.
What are the most important factors for a successful political campaign?

1. Reach voters on TV and online in strategic geographies
Comcast Spotlight's television and online advertising is configured into 24 geographical zones which can be bought separately or as one unit known as The Interconnect. By purchasing zones, candidates will have the opportunity to efficiently reach voters where they are consuming media on highly-viewed television shows and on high-traffic web sites such as XFINITY.comFoxNews.com and FoxBusiness.com. Comcast Spotlight delivers powerful audience segments with a variety of ages and interests within the congressional or state district of your choice.


2. Target networks that reach voters by party affiliation
Comcast Spotlight research helps guide your advertising selection to specific networks that target registered voters by party affiliation.


*All networks shown may not be available in all markets

3. Engage and connect with voters using innovative advertising options

My Government On Demand 
Go in depth with voters about your platform with a long-form video available on demand, 24/7. Add an interactive enhancement on your 30-second TV commercial and voters are only one click away from viewing a longer-format video.

“We believe in cable as a valuable targeted medium on it’s own, but when we added Video On Demand and Interactive TV to the campaign… our targeting had increased impact!" 
-Kyle Roberts, President / Smart Media

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4. Partnership
We bring experience from both the political arena and muti-screen media to help you maximize your campaign marketing strategy.

To learn more please contact:

Carol Dahmen 
Political Marketing Manager
916-552-2410
Carol_Dahmen@cable.comcast.com

 

 

News

Expenses related to managing your business’ brand image, awareness and customer acquisition are tax deductible; they are included and necessary in the cost of doing business.  These items include purchased advertising units, design and production costs, printing, promotional activation and mileage to/from related locations, meetings and events.  In other words, when you partner with Comcast Spotlight, your investment provides video advertising solutions that work to grow your business while also lowering your taxable income.

Speak with your accountant today to better understand tax liability, limits and benefits associated with advertising your business before the end of the year.

Expenses related to managing your business’ brand image, awareness and customer acquisition are tax deductible; they are included and necessary in the cost of doing business.  These items include purchased advertising units, design and production costs, printing, promotional activation and mileage to/from related locations, meetings and events.  In other words, when you partner with Comcast Spotlight, your investment provides video advertising solutions that work to grow your business while also lowering your taxable income.

Speak with your accountant today to better understand tax liability, limits and benefits associated with advertising your business before the end of the year.

Check out the latest programming highlights coming up on Top Networks!

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Check out the latest programming highlights coming up on Top Networks!

Video Previews
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Check out the latest programming highlights coming up on Top Networks!

Video Previews
Click below icons to see a preview!

Havas Media’s head of research, Joe Abruzzo provides a really great analysis of broadcast and cable audiences and the trend of programmatic advertising.  Click here for the full story. 

Check out the latest programming highlights coming up on Top Networks!

Video Previews
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Check out the latest programming highlights coming up on Top Networks!

Video Previews
Click below icons to see a preview!

In case you missed it, click here to watch the complete webinar replay where Bill Walsh, VP/GM of Future Automotive Group, Hunter Elkins, Principal/Owner of Elkins Retail Advertising, and Jim Dykstra, Spotlight Auto Expert, covered a range of topics including:

  • Easily identify premium new car buyers
    • Learn which data point best predicts increased customer lifetime value.
  • Match your ad spend to media consumption
    • What does the exploding demand for video mean to your advertising plan?
  • Multiply conversions with the right message
    • What would a 48% increase in direct mail conversions do for your new car sales?
    • Track the three metrics that measure sustainable profits.

Check out the latest programming highlights coming up on Top Networks!

Video Previews
Click below icons to see a preview!