San Francisco Bay Area Political Advertising
When preparing for an election year, it is important to realize the limited amount of time available to create momentum around a campaign that is going to drive voters to the polls. How to advertise to voters is key to creating an impactful and successful marketing plan.
The people at Comcast Spotlight are experts in helping campaigns express opinions on pressing issues and gain efficient and effective exposure through the power of multi-screen advertising. With 50 networks and 22 geographic advertising zones, geo-targeted online capabilities and long-form content options, campaigns have the opportunity to educate voters within each political party by reaching the voters that matter to them most.
What are the most important factors
for a successful political campaign?
1. Reaching voters on TV and Online in strategic geographies
Comcast Spotlight's on-air and online advertising is configured into 22 geographical zones which can be bought separately or as one unit, The Interconnect. By purchasing zones, candidates will have the opportunity to reach voters where they are consuming media, efficiently within their Congressional or State Districts
"I was extremely happy with the way Comcast displayed my image to the public, which favorably influenced the outcome of this political race for me."
-John Vasquez, candidate for Solano County Supervisor, 3rd District
2. Targeted media that reaches voters by party affiliation
3. Engage & connect with voters using innovative advertising options
Request For Information
Help target direct mail tactics through an Interactive enhancement on your TV Ad. Send campaign collateral, fund-raising information or recruit volunteers.
“We believe in cable as a valuable targeted medium on it’s own, but when we added Video On Demand and Interactive TV to the campaign… our targeting had increased impact!"
-Kyle Roberts, President / Smart Media
My Government On Demand
Go in-depth with voters about your platform with long-form Video On Demand. Available 24/7. Add an interactive enhancement on your :30 TV Ad and voters are only 1-click away from viewing a longer-format video.
We bring experience from both the political arena as well as media to help you maximize your campaign marketing strategy
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