Seattle & Western Washington

Plan for campaign success in the 12th largest television market in the U.S.

Whidbey

 

Comcast Cable Households1:
1,546

Whidbey Island represents additional household coverage within zip codes located in the Skagit zone. The additional subscribers supplement the Skagit zone and therefore it is recommended that Whidbey Island and Skagit zones are bought in conjunction.

North Sound Office:
400 Sequoia Drive
Bellingham, WA 98226
360.527.8380
Fax: 360.527.8376

Seattle Office:
18 West Mercer St., Ste. 100
Seattle, WA 98119
206.286.1818
Fax: 206.286.9010

Coverage Overview

 
Population
Female Population
51.11%
Male Population
48.89%
Median Age
Local Population Median Age
39.83
Age Total
Age 18-34
21.68%
Age 18-49
40.49%
Age 25-49
32%
Age 25-54
38.28%
Age 35 +
56.19%
Age 50 +
37.38%
Educational Attainment
High School Graduate
26.13%
Some College
29.76%
College Graduate
16.79%
Post Graduate
11.29%
Household Income
$250K+
1.15%
$150K to 250K
3.19%
$75K to 150K
26.6%
$50K to 75K
20.98%
$25K to 50K
26.68%
< $25K
21.4%
Race and Ethnicity
Asian Population
6.25%
Black Population
1.88%
White Population
87.09%
Hispanic Population
4.2%
Other Race Population
1.12%
Home Ownership
Owner Occupied Units
62.77%
Renter Occupied Units
24.56%
Occupation and Employment
Employed
70.16%
Unemployed
7.14%

1Effective: 4/26/10
The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors.  Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate.  Zone estimates are generated by using Nielsen Interconnect Universe Estimates,  adjusted on a pro rata basis by internal subscriber counts by zone.  Nielsen Universe Estimates are derived:   in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample;  in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available.  These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November.  Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report].  The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors.  Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks.  Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company.  For more information please contact your Advertising Sales Executive.

Source: 2010 Census projections.