The Tallahassee, Florida DMA consists of 5 advertising zones: Tallahassee Interconnect, Tallahassee, Valdosta, Thomasville and Lake Park. You can choose to run your commercial on one of these zones or all of these zones depending on where your customer lives. By purchasing airtime within specific zones, advertisers reach their target audience within close proximity to their business or advertisers can combine all of the zones to purchase the Interconnect, which reaches the entire Tallahassee area. The geography that an advertiser selects is based on their business needs, and allows them to speak directly to their current or prospective customers.