Market Overview

Market Statistics

Market Info

Market Cable Facts
DMA: Minneapolis-St. Paul
DMA Rank: 15
System: Comcast Spotlight
DMA TV HH: 1,721,940
DMA Cable TV HH: 908,720
DMA Cable Penetration: 52.8%
Interconnect DMA Cable TV HH: 829,930
Interconnect TSA Cable TV HH: 842,930
13 County Metro Cable Pen (CBSA): 54.5%
7-County Metro Cable Penetration: 56.6%
Comcast Spotlight Penetration: 91.3% coverage of the market’s wired cable television households.
DMA Digital Cable Penetration: 44.7%
DMA ADS Penetration: 28.7% 
 

Source: NSI Minneapolis-St. Paul DMA TV HH Universe Estimates Feb-2012

 

Source: Nielsen Media Research

DISCLAIMER: The number of cable homes receiving advertisements on any network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of cable homes receiving an advertisement and (2) cable audience estimates are based on NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated based upon Nielsen Interconnect Universe Estimates and are adjusted on a pro rata basis by internal subscriber counts by zone. [See also Nielsen ViP Report]. Estimates may contain impressions outside home DMA. Company may not have the capability to insert on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The number of subscribers capable of accessing the VOD advertising content is an estimate and may vary by the number of subscriber digital homes actually subscribing to digital cable and other factors. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.