Wheeling Coverage Overview
What is Cable Advertising?
Advertising on cable television is a unique and effective way to inform, motivate and persuade audiences about your business, product or service. Cable TV advertising offers several key benefits:
- Precise targeting of desired audiences.
- Minimal waste.
- Color, sound and visual excitement.
What makes it different?
Unlike traditional “over-the-air” TV, cable television is a very selective medium. Instead of delivering a single channel to an entire television market, cable TV delivers lots of demographically targeted television channels to specific geographic areas.
This offers two efficiency advantages for advertisers:
- The ability to target audiences geographically in the Wheeling, WV, Weirton, WV, Steubenville, OH, and/or St. Clairsville, OH areas
- The ability to target audiences by demographic and lifestyle interests.
Statistics:
MA Rank: 159
Total TV Households: 133,110
Total Cable Households: 94,180
Interconnect Households: 73,701
Interconnect Penetration of Cable Households: 78.3%
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Demographic Profile: Wheeling
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% Female Population
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51.8
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% Male Population
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48.2
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Median Age
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Total Population Median Age
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43.9
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Age Total - By Percent
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% Age 14 to 17
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4.9
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% Age 15 to 19
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6.4
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% Age 20 to 24
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6.2
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% Age 25 to 29
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5.5
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% Age 30 to 34
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5.2
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% Age 35 to 39
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5.8
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% Age 40 to 44
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6.5
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% Age 45 to 49
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7.4
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% Age 50 to 54
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8.1
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% Age 55 to 59
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7.8
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% Age 60 to 64
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6.4
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% Age 65 Plus
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18.7
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Educational Attainment - By Percent
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% Graduate or Professional School Degree
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5.9
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% Bachelor's Degree
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9.9
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% College, No Diploma
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17.3
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% Associate Degree
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7.4
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% High School Graduate
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45.3
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% 9th to 12th Grade, No Diploma
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9.5
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% Less Than 9th Grade
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4.7
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Household Income
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Median Household Income
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$38,843
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Race and Ethnicity - By Percent
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% Asian Population
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0.6
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% Black Population
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3.1
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% Hispanic Population
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0.8
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% White Population
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94.3
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% Other Race Population
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0.3
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Housing Units
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% Owner Occupied Units
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63.1
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% Renter Occupied Units
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23.0
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% Vacant Housing Units
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13.9
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Occupation and Employment
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% Civilian Employed
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90.2
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% Civilian Unemployed
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9.8
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% Not in Labor Force
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45.2
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