Comcast Spotlight in the Wilkes-Barre / Scranton DMA offers our clients more than just commercial time in high-quality programs. We also offer a wide range of resources to reach your precise audience. Services include: expert sales consultations, state-of-the-art research, quality creative commercial production, and a variety of promotional partnerships.

What is Cable Advertising?
Advertising on cable television is a unique and effective way to inform, motivate and persuade audiences about your business, product or service. Cable TV advertising offers several key benefits:

• Precise targeting of desired audiences.
• Minimal waste.
• Color, sound and visual excitement.

What makes it different?
Unlike traditional "over-the-air" TV, cable television is a very selective medium. Instead of delivering a single channel to an entire television market, cable TV delivers lots of demographically targeted television channels to specific geographic areas.
 
This offers two efficiency advantages for advertisers:

• The ability to target audiences geographically, within the suburbs of Wilkes-Barre/Scranton.
• The ability to target audiences by demographic and lifestyle interests.