ABC Family Channel

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ABC Family Channel

ABC Family creates authentic and compelling entertainment that fully engages the Millennial generation. Our mission is to provide authentic stories, quality entertainment, an inclusive environment, and innovation across our platforms. ABC Family's programming is a mix of scripted millennial dramas, original movies, quality acquired series and blockbuster theatricals. ABC Family is also the destination for popular holiday events with "13 Nights of Halloween", "Campus Crush" and "25 Days of Christmas." ABC Family. A new kind of family.

Program Highlights

• The Secret Life of the American Teenager
• Pretty Little Liars
• Switched at Birth
• Bunheads
• The Lying Game

• Baby Daddy
• Melissa & Joey
• Make It or Break It
• America’s Funniest Home Videos
• Beverly Hills Nannies

 

 

 

 

 

www.abcfamily.com

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Viewer Profile

Age Groups
A18-34
37%
A35-54
35%
A55+
27%
Median Age
42
Gender
Female
69%
Male
31%
Education
Attended College
43%
Household Income
$75K+
33%
$50K - $74,999
17%
$30K - $49,999
19%
Median Household Income
51
Home Ownership
Own Home
67%
Rent Home
30%
Households with Children
1/+ child HH
45%

Source: Simmons OneView Summer 2012 NCS Adult 12-month survey, 8/1/11-8/31/12.
Base: Adults 18+.