ABC Family Channel

ABC Family Channel

ABC Family creates authentic and compelling entertainment that fully engages the Millennial generation. Our mission is to provide authentic stories, quality entertainment, an inclusive environment, and innovation across our platforms. ABC Family's programming is a mix of scripted millennial dramas, original movies, quality acquired series and blockbuster theatricals. ABC Family is also the destination for popular holiday events with "13 Nights of Halloween", "Campus Crush" and "25 Days of Christmas."

Program Highlights

  • Secret Life of an American Teenager
  • Make It or Break It
  • Pretty Little Liars
  • Huge
  • America's Funniest Home Videos
  • Melissa & Joey
  • Greek
  • 10 Things I Hate About You
  • Friday Night Lights

www.abcfamily.com

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Viewer Profile

Age Groups
A55+
25%
Median Age
41.7
A18-34
36%
A35-54
39%
Education
Attended College
43%
Gender
Male
27%
Female
73%
Home Ownership
Own Home
65%
Rent Home
31%
Household Income
$75K+
33%
$50K - $74,999
16%
$30K - $49,999
20%
Median Household Income
50.1
Households with Children
1/+ child HH
45%

Source: The Nielsen Co., National TV Toolbox. Live+SD HH ratings, Cable, 1/1/10-12/31/10. Simmons OneView as of 6/6/11. Base: Adults 18+ Index of 100 = National Norm.