ABC Family Channel

ABC Family Channel

ABC Family creates authentic and compelling entertainment that fully engages the Millennial generation. Our mission is to provide authentic stories, quality entertainment, an inclusive environment, and innovation across our platforms.

ABC Family's programming is a mix of scripted millennial dramas, original movies, quality acquired series and blockbuster theatricals. ABC Family is also the destination for popular holiday events with "13 Nights of Halloween", "Campus Crush" and "25 Days of Christmas."

 

Program Highlights

• Switch at Birth
• Pretty Little Liars
• Secret Life of an American Teenager
• The Fosters
• America's Funniest Home Videos

• Baby Daddy
• Ravenswood
• Melissa & Joey
• Chasing Life
• Twisted

 

www.abcfamily.com

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Viewer Profile

Median Age
Median Age
42
Age Groups
18-34
41%
35-54
33%
55+
26%
Household Income
$75K+
37%
$50K - $74,999
19%
$30K - $49,999
18%
Median Household Income
$57K
Education
Attended College
45%
Home Ownership
Own Home
63%
Rent Home
33%
Presence of Children
1+ child HH
43%
Gender
Male
27%
Female
73%

Source: Simmons OneView Summer 2012 NCS Adult 12-month survey, 8/1/11-8/31/12.
Base: Adults 18+.