Animal Planet
Animal Planet is the only entertainment brand that captures the innate drama and compelling characters of the animal kindgom across a broad range of entertainment genres, from the natural world to domestic pets.
Program Highlights
- Awesome Pawsome
- Wild Russia
- I'm Alive
- Dogs 101
- Planet Earth
- Your Pet Wants This
- Untamed and Uncut
- Animal Cops
- Whale Wars
- Pit Boss
Viewer Profile
Age Groups
Median Age
44.5
A18-34
30%
A35-54
41%
A55+
29%
Education
Attended College
33%
Gender
Male
49%
Female
51%
Home Ownership
Rent Home
28%
Own Home
71%
Household Income
$75k+
38%
$50K - $74,999
21%
$30K - $49,999
20%
Median Household Income
60.2
Households with Children
1/+ child HH
44%
Source: Demographic and household profiles based on ScarboroughUSA+ Aug 08-09
Base: Adults 18+ Index of 100 = National Norm. Median statistics based on Mediamark Research Inc.
Memri2 Doublebase 2009. Index of 100 = National Norm.