BET
BET provides contemporary entertainment that speaks to young Black adults from an authentic, unapologetic viewpoint of the Black experience. BET connects with its target audience in a way no other media outlet can, providing hit music, entertainment and news programming that is reflective of their experiences. In addition, outstanding mega-specials keep viewers regularly tuned in for the latest and greatest in black entertainment.
Program Highlights
- Soul Train Awards
- Rip the Runway
- The Monique Show
- The Michael Vick Project
- Frankie & Neffe
- The Game
- Keyshia Cole
- The Steve Harvey Show
- Monica: Still Standing
- BET Hip Hop Awards
Viewer Profile
Age Groups
A18-34
53%
A35-54
33%
A55+
14%
Median Age
33.7
Education
Attended College
22%
Gender
Male
48%
Female
52%
Home Ownership
Own Home
51%
Rent Home
48%
Household Income
$75k+
27%
$50K - $74,999
19%
$30K - $49,999
23%
Median Household Income
46.0
Households with Children
1/+ child HH
52%
Source: Demographic and household profiles based on ScarboroughUSA+ Aug 08-09
Base: Adults 18+ Index of 100 = National Norm. Median statistics based on Mediamark Research Inc.
Memri2 Doublebase 2009. Index of 100 = National Norm.