Discovery

Discovery

Discovery Channel is the premier provider of real-world entertainment, offering a signature mix of compelling, high-end production values and vivid cinematography that consistently represent quality for viewers. Primetime programming features science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. Discovery Channel is dedicated to creating high-quality television and media to inspire audiences by delivering knowledge about the work in an entertaining way; evolving a timeless brand for a changing world.

Program Highlights

  • After the Catch
  • Deadliest Catch
  • Shark Week
  • Gold Rush: Alaska
  • Life
  • Planet Earth
  • American Chopper
  • Auction Kings
  • Mythbusters
  • Storm Chasers

www.dsc.discovery.com

For more information on how to advertise on Discovery
contact your local Comcast Spotlight Representative:

Click Here

Download Discovery One Sheet (PDF)

Viewer Profile

Age Groups
A55+
35%
Median Age
47.0
A18-34
29%
A35-54
37%
Education
Attended College
43%
Gender
Male
58%
Female
42%
Home Ownership
Own Home
70%
Rent Home
27%
Household Income
$75k+
36%
$50K - $74,999
19%
$30K - $49,999
20%
Median Household Income
56.2
Households with Children
1/+ child HH
36%

Source: The Nielsen Co., National TV Toolbox. Live+SD HH ratings, Cable, 1/1/10-12/31/10. Simmons OneView as of 6/6/11. Base: Adults 18+ Index of 100 = National Norm.