Discovery
Backed by the #1 media brand in the world, Discovery Channel delivers nonfiction real-world entertainment, setting the standard with innovative programs and fresh approaches to history and exploration.
Program Highlights
- Mythbusters
- Nature's Deadliest
- Planet Earth
- Dirty Jobs
- How It's Made
- How Stuff Works
- Man vs. Wild
- Survivorman
- Storm Chasers
- Cash Cab
Viewer Profile
Age Groups
Median Age
44.7
A18-34
30%
A35-54
41%
A55+
29%
Education
Attended College
36%
Gender
Male
57%
Female
43%
Home Ownership
Rent Home
26%
Own Home
73%
Household Income
$75k+
43%
$50K - $74,999
21%
$30K - $49,999
18%
Median Household Income
66.3
Households with Children
1/+ child HH
42%
Source: Demographic and household profiles based on ScarboroughUSA+ Aug 08-09
Base: Adults 18+ Index of 100 = National Norm. Median statistics based on Mediamark Research Inc.
Memri2 Doublebase 2009. Index of 100 = National Norm.