Discovery

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Discovery

Discovery Channel is the premier provider of real-world entertainment, offering a signature mix of compelling, high-end production values and vivid cinematography that consistently represent quality for viewers. Primetime programming features science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. Discovery Channel is dedicated to creating high-quality television and media to inspire audiences by delivering knowledge about the world in an entertaining way; evolving a timeless brand for a changing world.

Program Highlights

• Deadliest Catch
• Jungle Gold
• Amish Mafia
• Naked and Afraid
• Bering Sea Gold

• Flying Wild Alaska
• Yukon Man
• Sons of Guns
• Klondike
• Mythbusters

 

 

 

 

 

 

www.dsc.discovery.com

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Viewer Profile

Age Groups
A18-34
26%
A35-54
37%
A55+
38%
Median Age
48
Gender
Male
62%
Female
38%
Education
Attended College
45%
Household Income
$75k+
42%
$50K - $74,999
19%
$30K - $49,999
17%
Median Household Income
$65K
Home Ownership
Own Home
71%
Rent Home
27%
Households with Children
1/+ child HH
33%

Source: Simmons OneView Summer 2012 NCS Adult 12-month survey, 8/1/11-8/31/12.
Base: Adults 18+.