HGTV

HGTV

HGTV makes everyone feel at home everywhere - no matter where they live, work or play. Providing a wide range of lifestyle entertainment that showcases practical advice and fresh ideas from diverse experts in design, architecture, building/remodeling, real estate and more, HGTV inspires viewers to reinvent and transform their own communities, workplaces and shared spaces. Through programming that highlights the authentic stories and relevant situations that impact the design, remodeling, landscaping, buying or selling of a home, HGTV gives viewers a peek into the lives, relationships and creative passions of the human family.

Program Highlights

  • Design Star
  • All-American Handyman
  • Holmes: Lien On Me
  • House Hunters
  • Tough as Nails
  • Property Virgins
  • Selling New York
  • Divine Design
  • My First Place
  • For Rent

www.hgtv.com

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Viewer Profile

Age Groups
A18-34
19%
A35-54
43%
A55+
38%
Median Age
49.9
Education
Attended College
52%
Gender
Male
31%
Female
69%
Home Ownership
Own Home
80%
Rent Home
17%
Household Income
$75k+
45%
$50K - $74,999
18%
$30K - $49,999
19%
Median Household Income
68.0
Households with Children
1/+ child HH
34%

Source: The Nielsen Co., National TV Toolbox. Live+SD HH ratings, Cable, 1/1/10-12/31/10. Simmons OneView as of 6/6/11. Base: Adults 18+ Index of 100 = National Norm.