HGTV

HGTV

HGTV, America's leader in home and lifestyle programming, is distributed to more than 95.8 million U.S. households and is one of cable's top-rated networks.  HGTV's website, http://www.HGTV.com, is the nation's leading online home-and-garden destination that attracts an average of 5.5 million unique visitors per month.

Program Highlights

  • Desperate to Buy
  • Don't Sweat It
  • House Hunters
  • Income Property
  • My First Place
  • Bought & Sold
  • Find Your Style
  • Property Virgins
  • Design Star
  • Designed to Sell

www.hgtv.com

Viewer Profile

Age Groups
A18-34
23%
A35-54
45%
A55+
32%
Median Age
47.2
Education
Attended College
45%
Gender
Male
35%
Female
65%
Home Ownership
Own Home
82%
Rent Home
17%
Household Income
$75k+
49%
$50K - $74,999
21%
$30K - $49,999
16%
Median Household Income
74.0
Households with Children
1/+ child HH
42%

Source: Demographic and household profiles based on ScarboroughUSA+ Aug 08-09
Base: Adults 18+ Index of 100 = National Norm.  Median statistics based on Mediamark Research Inc.
Memri2 Doublebase 2009.  Index of 100 = National Norm.