HGTV
HGTV, America's leader in home and lifestyle programming, is distributed to more than 95.8 million U.S. households and is one of cable's top-rated networks. HGTV's website, http://www.HGTV.com, is the nation's leading online home-and-garden destination that attracts an average of 5.5 million unique visitors per month.
Program Highlights
- Desperate to Buy
- Don't Sweat It
- House Hunters
- Income Property
- My First Place
- Bought & Sold
- Find Your Style
- Property Virgins
- Design Star
- Designed to Sell
Viewer Profile
Age Groups
A18-34
23%
A35-54
45%
A55+
32%
Median Age
47.2
Education
Attended College
45%
Gender
Male
35%
Female
65%
Home Ownership
Own Home
82%
Rent Home
17%
Household Income
$75k+
49%
$50K - $74,999
21%
$30K - $49,999
16%
Median Household Income
74.0
Households with Children
1/+ child HH
42%
Source: Demographic and household profiles based on ScarboroughUSA+ Aug 08-09
Base: Adults 18+ Index of 100 = National Norm. Median statistics based on Mediamark Research Inc.
Memri2 Doublebase 2009. Index of 100 = National Norm.