Lifetime Television

Lifetime Television

A leading force in the entertainment industry, Lifetime Television™ is the highest-rated women's network and the preeminent television destination for women. Lifetime is synonymous with providing critically acclaimed, award winning and popular original programming for women that spans movies and miniseries, dramas and reality series. Lifetime's slate includes the hit drama series Army Wives and the comedic drama Drop Dead Diva as well as the Emmy® Award-nominated Project Runway. Lifetime also has an unparalleled history of providing high-profile and celebrated original movies and miniseries throughout the year.

Program Highlights

  • Army Wives
  • Drop Dead Diva
  • Project Runway
  • Coming Home
  • America’s Most Wanted
  • America’s Supernanny
  • Dance Moms
  • One Born Every Minute
  • Unsolved Mysteries
  • Project Accessory

www.lifetimetv.com

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Viewer Profile

Age Groups
A18-34
23%
A35-54
36%
A55+
41%
Median Age
51
Education
Attended College
41%
Gender
Female
75%
Male
25%
Home Ownership
Own Home
67%
Rent Home
32%
Household Income
$75k+
29%
$50K - $74,999
18%
$30K - $49,999
20%
Median Household Income
47
Households with Children
1/+ child HH
33%

Source: Simmons OneView Summer 2012 NCS Adult 12-month survey, 8/1/11-8/31/12.
Base: Adults 18+.