Lifetime Television

Lifetime Television

A leading force in the entertainment industry, Lifetime Television™ is the highest-rated women's network and the preeminent television destination for women. Lifetime is synonymous with providing critically acclaimed, award winning and popular original programming for women that spans movies and miniseries, dramas and reality series. Lifetime's slate includes the hit drama series Army Wives and the comedic drama Drop Dead Diva as well as the Emmy® Award-nominated Project Runway. Lifetime also has an unparalleled history of providing high-profile and celebrated original movies and miniseries throughout the year.

Program Highlights

  • Army Wives
  • Drop Dead Diva
  • Project Runway
  • Reba
  • Grey's Anatomy
  • Wife Swap
  • New Adventures of Old Christine
  • How I Met Your Mother
  • Cheerleader Nation

www.lifetimetv.com

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Viewer Profile

Age Groups
A55+
38%
Median Age
49.2
A18-34
22%
A35-54
40%
Education
Attended College
40%
Gender
Male
23%
Female
77%
Home Ownership
Own Home
69%
Rent Home
28%
Household Income
$75k+
32%
$50K - $74,999
16%
$30K - $49,999
20%
Median Household Income
48.9
Households with Children
1/+ child HH
35%

Source: The Nielsen Co., National TV Toolbox. Live+SD HH ratings, Cable, 1/1/10-12/31/10. Simmons OneView as of 6/6/11. Base: Adults 18+ Index of 100 = National Norm.