MTV
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries - giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24.
Program Highlights
- The Hills
- Parental Control
- True Life
- America's Best Dance Crew
- The Real World
- Sweet 16
- The City
- Busted
- Daddy's Girls
- Engaged & Underage
Viewer Profile
Age Groups
A18-34
66%
A35-54
29%
A55+
4%
Median Age
29.2
Education
Attended College
29%
Gender
Male
49%
Female
51%
Home Ownership
Rent Home
40%
Own Home
59%
Household Income
$75k+
39%
$50K - $74,999
22%
$30K - $49,999
19%
Median Household Income
62.2
Households with Children
1/+ child HH
54%
Source: Demographic and household profiles based on ScarboroughUSA+ Aug 08-09
Base: Adults 18+ Index of 100 = National Norm. Median statistics based on Mediamark Research Inc.
Memri2 Doublebase 2009. Index of 100 = National Norm.