MTV

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MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  

Program Highlights

• Teen Mom 2
• Jersey Shore
• Awkward
• Catfish: The TV Show
• Washington Heights

• The Real World: Ex-Plosion
• Teenwolf
• True Life
• Happyland
• Finding Carter

 

 

 

 

 

www.mtv.com

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Viewer Profile

Age Groups
A18-34
63%
A35-54
26%
A55+
11%
Median Age
30
Gender
Male
41%
Female
59%
Education
Attended College
47%
Household Income
$75k+
44%
$50K - $74,999
18%
$30K - $49,999
16%
Median Household Income
$65K
Home Ownership
Own Home
53%
Rent Home
42%
Households with Children
1/+ child HH
45%

Source: Simmons OneView Summer 2012 NCS Adult 12-month survey, 8/1/11-8/31/12.
Base: Adults 18+.