MTV

MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  

Program Highlights

• Teen Mom 2
• Catfish: The TV Show
• Snooki & JWOWW
• Washington Heights
• BUCKWILD

• Nikki and Sara Live
• Ridiculousness
• 2013 MTV Movie Awards
• The Real World 28
• Failosophy

 

 

 

 

 

www.mtv.com

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Viewer Profile

Age Groups
A18-34
64%
A35-54
27%
A55+
9%
Median Age
30
Gender
Male
44%
Female
56%
Education
Attended College
48%
Household Income
$75k+
35%
$50K - $74,999
20%
$30K - $49,999
19%
Median Household Income
57
Home Ownership
Own Home
59%
Rent Home
38%
Households with Children
1/+ child HH
52%

Source: Simmons OneView Summer 2012 NCS Adult 12-month survey, 8/1/11-8/31/12.
Base: Adults 18+.