Nickelodeon

Nickelodeon

Launched in 1979, Nickelodeon has grown to become the most-watched television network by kids in the United States. Nickelodeon's "kids first" philosophy is the key element to its business successes, which in addition to television now include feature films, consumer products, records, online, recreation and publishing. Nickelodeon television programming has been the number-one rated basic cable network for 15 consecutive years. Nickelodeon offers an innovative and diverse blend of original series programming, including comedy, adventure, variety, news and game shows created just for kids.

Program Highlights

• The Boy Who Cried Wolf
• Victorious
• iCarly
• Spongebob Squarepants
• The Penguins of Madagascar
• Big Time Rush
• Zoey 101
• True Jackson, VP
• The Troop

www.nick.com

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Viewer Profile

Age Groups
A55+
15%
A18-34
46%
A35-54
40%
Median Age
36.4
Education
Attended College
43%
Gender
Male
36%
Female
64%
Home Ownership
Own Home
64%
Rent Home
34%
Household Income
$75K+
34%
$50K - $74,999
20%
$30K - $49,999
16%
Median Household Income
55.3
Households with Children
1/+ child HH
64%

Source: The Nielsen Co., National TV Toolbox. Live+SD HH ratings, Cable, 1/1/10-12/31/10. Simmons OneView as of 6/6/11. Base: Adults 18+ Index of 100 = National Norm.