SPEED

SPEED

Fueled by adrenaline, SPEED is the destination for engaged, passionate viewers. SPEED immerses viewers in the exciting world of motor sports and car culture with comprehensive race coverage and unique original entertainment. SPEED delivers a one-of-a-kind mix of lifestyle programming, news, expert insight and world class racing. From classic car collectors to race fanatics, from experienced gear-heads to weekend mechanics proud of their ability to change their oil in the minivan, SPEED taps the passion of a predominately male audience. Each SPEED original is designed to feed the raw emotions that define young men by delivering high stakes, edgy characters and human drama. SPEED takes them where the action is.

Program Highlights

  • NASCAR
  • Dave Despain
  • Trackside
  • NASCAR Hall of Fame
  • Lucas Oil On the Edge
  • Formula One
  • Car Crazy
  • Hollywood's Hottest Car Chases
  • Monster Jam

www.speedtv.com

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Viewer Profile

Age Groups
A18-34
24%
A35-54
39%
A55+
38%
Median Age
48.0
Education
Attended College
38%
Gender
Male
73%
Female
27%
Home Ownership
Own Home
72%
Rent Home
25%
Household Income
$75K+
32%
$50K - $74,999
19%
$30K - $49,999
26%
Median Household Income
52.1
Households with Children
1/+ child HH
33%

Source: The Nielsen Co., National TV Toolbox. Live+SD HH ratings, Cable, 1/1/10-12/31/10. Simmons OneView as of 6/6/11. Base: Adults 18+ Index of 100 = National Norm.