News

News

Below are the links to Comcast Spotlight’s latest press releases, news coverage and media resources.

Press Releases Syndicate content

Comcast Spotlight Forms Comcast Media 360, a New Sales Unit Helping Advertisers Develop Integrated, Measurable & Targeted Campaigns
Tuesday, May 22, 2012 - 06:16

Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360), a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward.

STRATA Survey: Agencies Target TV; Social Almost Catches Online Display
Wednesday, May 9, 2012 - 10:25
Advertising Trends Identified in Q1 Agency Survey
 
Comcast Spotlight Announces Executive Promotions
Tuesday, February 28, 2012 - 08:18
NEW YORK – February 28, 2012 – Comcast Spotlight, the advertising sales division of Comcast Cable, today announced that it has named Bill Haase as Senior Vice President, Finance and Administration; Kellie Grutko as Senior Vice President, Marketing; and John Tierney as Senior Vice President, National/Regional Sales.

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In the News Syndicate content

Comcast Spotlight Forms Advanced-Ad Unit, Teams With SMGx
Tuesday, May 22, 2012 - 07:18

'CM 360' to Focus on Targeting, Interactivity and Measurement

By Todd Spangler -- Multichannel News, May 22, 2012

Comcast Spotlight, the ad sales division of Comcast, has created Comcast Media 360 (CM 360), a new business unit focused on delivering targeted, interactive and cross-platform advertising capabilities.

Spotlight Goes 360, Cuts Deal With SMGx For Clients To Use Digital Targeting, Accountability
Tuesday, May 22, 2012 - 06:27

by Joe Mandese - MediaPost - May 22, 2012

Industry-wide initiatives like Canoe Ventures may have floundered, but at least one major cable TV operator is muscling ahead with enhanced TV advertising buys that offer digital targeting, measurability and even interactivity. Comcast Spotlight, the spot and local cable TV advertising sales division of Comcast Corp., this morning unveiled Comcast Media 360, a new unit focused on helping marketers and agencies to leverage developing “cross-platform” advertising options.

Words With Friends
Tuesday, May 1, 2012 - 07:29
By Kaylee Hultgren, CableFax
 

CableFAX honored the ’12 winners of the CableFAXIES, Sales Executives of the Year, Sales Hall of Fame and Sweet 16 at the Grand Hyatt NY Tues morning. In the interest of time, CableFAX exec editor Michael Grebb challenged honorees to come up with 1-word acceptance speeches—an assignment that yielded interesting results.

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Media Resources

Find press contacts, images as well as information about Comcast Spotlight products and services.

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