By: Patrick O'Connor, Wall Street Journal, July 14, 2014
In the News
By: Cathy Burke, NewsMax, July 15, 2014T
The digital age is calling, and politicians are starting to listen.
By: Kelly Liyakasa, Ad Exchanger, June 23, 2014
By: Jeff Baumgartner, Multichannel News, June 5, 2014
Taps Rubicon Project's Programmatic Platform
by Tyler Loechner, Mediapost, June 4, 2014
Comcast Spotlight, the ad sales arm of Comcast Cable, on Tuesday announced it has struck a partnership with sell-side platform (SSP) Rubicon Project to create a private exchange. Comcast will also sell some of its ad space via an open exchange.
By Julie Liesse, Advertising Age, February 3, 2014
Comcast Spotlight President Charlie Thurston says his company’s mission has always been to simplify chaos.
By: Wayne Friedman, Jan 30, 2014, Mediapost
Drexel University Next To Test MSO’s Multiscreen IP Video Service Tailored To College Students (Updated)