In The News

  • Comcast Spotlight Discusses Innovative Television and Digital Video Advertising Methods On Worldwide Business with kathy Ireland

    Tuesday, Jan 19, 2016 - 09:26

    Tune in to Fox Business Network and Bloomberg International as sponsored programming on Sunday, January 24th, 2016. See market-by-market listings below. Los Angeles, CA – January 19th, 2016 – Worldwide Business with kathy ireland® announces an exclusive interview with executives from Comcast Spotlight, a leading innovator of television and digital video advertising technology and products to help marketers reach their ideal audiences. Rick Stanley, Senior Vice

  • Adgate Moves To Comcast Spotlight In Senior Research Post

    Wednesday, Dec 16, 2015 - 09:32

    by Wayne Friedman, Mediapost, December 16, 2015 Longtime media agency senior executive Brad Adgate has moved to Comcast Spotlight. ​Adgate, who had been senior vp of corporate research director for Horizon Media, has taken a position as senior director of corporate research and media insights at Comcast Spotlight, the local cable advertising sales group. He announced the move via a tweet on Twitter on Tuesday. Adgate has been with Horizon for 17 years, involved in al

  • Automating and Optimizing Local TV Planning

    Thursday, Nov 19, 2015 - 11:13

    By Kellie Grutko, appeared in Advertising Age on November 19, 2015 Can We Bring the Best of Digital Planning to TV? The advent of automated planning and buying tools has been a boon to media professionals, enabling them to take advantage of digital advertising's pinpoint precision to aggregate audiences easily and effectively. It also helps publishers of niche-appeal content to unlock more value by combining their impressions with those of hundreds of other sites. Not surprisingly,

  • Comcast Spotlight LAMP Award Winners Announced

    Thursday, Oct 15, 2015 - 01:05

    Winning Entries Show how Local TV + Digital Advertising Delivered Measurable Results NEW YORK--(BUSINESS WIRE)--Local businesses across the country entered this year’s Comcast Spotlight LAMP (LocalAdvertiser Multi-screen Performance) Awards, documenting how targeted video advertising on TV and digital platforms helped their companies thrive. From among the many compelling case studies, three campaigns emerged victorious in this year’s competition: “The common th

  • It's Time to Stop Advertising by Time Slot

    Monday, Sep 21, 2015 - 03:48

    By Mark Altschuler, appeared in Adweek on September 21, 2015 Death of the daypart When I started in the media business in the 1980s, TV was all about viewing patterns based on routines that served the family unit: Dad watched the morning news before work; mom watched game and talk shows during the day; after school was cartoons for kids; the evening news was designed for commuters; and then everyone watched the sitcoms before the kids went to bed. Finally, the parents would s