Advertising Age: Car Ads That Are Served Just to Car Buyers? It's in the Works

By Brian Steinberg

NEW YORK (AdAge.com) -- Marketers have long dreamed of a day when they can stop blasting ads out to the world at large, and instead send TV commercials for Pampers, Chevrolet and Barbie dolls only to those people in the market for diapers, a new car or a child's toy.