Chicago Current: The Cable Guy
By Adrian G. Uribarri
For Richard Brehm, the revolution was televised. Five years ago, Brehm was at a Chicago broadcast station, pitching airtime to local politicos. Business was good in a town where politics never sleep. But over the years, he noticed that local news shows kept slipping in the ratings. CNN, Fox News and MSNBC were picking up a larger share of viewers, and campaigns started chasing them with advertising money. So Brehm switched channels. He became Comcast Cable’s lone politcal ad salesman in Chicago, and began convincing candidates that cable was the place to be. The intervening years have proved him right.
