In The News

  • Worldwide Business with kathy ireland Highlights Comcast Spotlight’s Innovative Television and Digital Video Advertising Methods

    Friday, Apr 15, 2016 - 09:41

    Company Executives Discuss Innovative Advertising Solutions Tune into Bloomberg International as sponsored programming on Sunday, April 17, 2016. See market-by-market listings below. Los Angeles, CA – April 14, 2016 – Worldwide Business with kathy ireland® announces an exclusive interview with executives from Comcast Spotlight, a leading innovator of television and digital video advertising technology and products to help marketers reach their ideal audiences. Rick

  • You Say You Want A Revolution? Data And Analytics Are Transforming Political Marketing

    Tuesday, Mar 8, 2016 - 11:11

    By: Dan Sinagoga, appeared in Campaigns & Elections on March 8th, 2016   September 26, 1960. If you immediately recognized that as a date that had a profound impact on U.S. electoral history, you qualify as a political junkie. In case that date didn’t immediately ring a bell, I’ll remind you: John F. Kennedy and Richard M. Nixon squared off in the first nationally televised political debate, drawing an audience of roughly 80 million, or half the U.S

  • The New Key to Political Advertising Success: Go Small or Go Home

    Thursday, Feb 18, 2016 - 02:07

    By Dan Sinagoga, appeared in The Hill on February 8th, 2016 That's not a misprint in the headline. Go big or go home may be the cliché, but think of a dart board—hitting the smallest space yields big points. Increasingly, we see the same thing when it comes to successful political marketing (all marketing, for that matter). You needn't be an industry veteran to remember when political campaigns focused on three things in television advertising: news, news and news. It worked at a t

  • Comcast Spotlight Discusses Innovative Television and Digital Video Advertising Methods On Worldwide Business with kathy Ireland

    Tuesday, Jan 19, 2016 - 09:26

    Tune in to Fox Business Network and Bloomberg International as sponsored programming on Sunday, January 24th, 2016. See market-by-market listings below. Los Angeles, CA – January 19th, 2016 – Worldwide Business with kathy ireland® announces an exclusive interview with executives from Comcast Spotlight, a leading innovator of television and digital video advertising technology and products to help marketers reach their ideal audiences. Rick Stanley, Senior Vice

  • Adgate Moves To Comcast Spotlight In Senior Research Post

    Wednesday, Dec 16, 2015 - 09:32

    by Wayne Friedman, Mediapost, December 16, 2015 Longtime media agency senior executive Brad Adgate has moved to Comcast Spotlight. ​Adgate, who had been senior vp of corporate research director for Horizon Media, has taken a position as senior director of corporate research and media insights at Comcast Spotlight, the local cable advertising sales group. He announced the move via a tweet on Twitter on Tuesday. Adgate has been with Horizon for 17 years, involved in al

Comcast Spotlight Layers Online onto a TV ad Base

In the News

Fri, 11/11/2011 - 04:42

By Stewart Schley - ZoneWire

With online advertising revenue growing faster than any other ad category, most cable operators are moving to add online inventory to their traditional bedrock of local-TV avails.

We’ve written before about the rising role of cable customer web portals in the media mix, but now Comcast is taking the TV-online marriage a step further by suggesting that clients increasingly look at video-inclusive web banners as a way to extend the influence of their television campaigns, all the way down to the same ad creative.

The subject was addressed recently in a web seminar Comcast Spotlight presented in partnership with Advertising Age. The presentation illuminates a strategy currently at play within Comcast, which is to gain more presence in the online advertising sector by positioning online as a sort of reach kicker to spot television.
 

Read the full story on ZoneWire.

Comcast Spotlight Layers Online onto a TV ad Base