In The News

  • HitsMeUp Brings Music Fans Closer to their Favorite Artists

    Wednesday, Feb 8, 2017 - 08:15

    New Online Music Video Experience Offers Exclusive Video Content from Top Artists; Big Machine and Warner Music Nashville Among First Record Labels to join HitsMeUp NASHVILLE (February 8, 2017) – HitsMeUp is a new online platform and app launching March 3, 2017 that will give music fans access to exclusive content from their favorite artists, including music videos, behind-the-scenes coverage, live streaming concerts, exclusive interviews, special announcements, contests and giveaways, and

  • HitsMeUp, New Video Platform Founded by Nashville Music Vets, Announces March Launch

    Wednesday, Feb 8, 2017 - 07:14

    Big Machine and Warner Music Nashville are among the first labels to join the new service. HitsMeUp, a new digital platform for music videos with exclusive behind-the-scenes content, live streamed concerts, interviews and more, has announced its March 3 launch. The new service will also have exclusive channels from record label partners that thus far includes the Big Machine Label Group (Taylor Swift, Florida Georgia Line, Reba and Thomas Rhett) and Warner Music Nashville 

  • For Comcast, Better Data Will Monetize Long-Tail Ads And Attract National DR Dollars

    Tuesday, Dec 6, 2016 - 11:37

    By: Steve Ellwanger, Beet.TV Some people are anxious because addressable television ads represent a mere one percent or so of total TV spending. Then there’s Andrew Ward, who suggests that everyone take a step back and consider how far things have come in the past decade. Back in 2006, when Comcast first debuted addressable ads in Huntsville, Alabama, the media world was analog only. “Trying to launch a digital-like solution like addressable on the back of an analog architecture was a

  • Addressable TV Is A ‘Tactic That’s Evolving’: Comcast’s Kevin Smith

    Monday, Dec 5, 2016 - 11:37

    By: Steve Ellwanger, Beet.TV Whether the subject is Nielsen ratings, video on demand or addressable television advertising, communications giant Comcast is all about the “macro experience” for consumers and advertisers. This holistic approach to the rapidly evolving entertainment landscape comes across loud and clear from Kevin Patrick Smith in a panel discussion at the recent Beet.TV Retreat 2016. Prompted by panel moderator Ashley J. Swartz, CEO and Founder of Furious Corp., to refle

  • Worldwide Business with kathy ireland Highlights Comcast Spotlight’s Innovative Television and Digital Video Advertising Methods

    Friday, Apr 15, 2016 - 09:41

    Company Executives Discuss Innovative Advertising Solutions Tune into Bloomberg International as sponsored programming on Sunday, April 17, 2016. See market-by-market listings below. Los Angeles, CA – April 14, 2016 – Worldwide Business with kathy ireland® announces an exclusive interview with executives from Comcast Spotlight, a leading innovator of television and digital video advertising technology and products to help marketers reach their ideal audiences. Rick

Comcast Spotlight Layers Online onto a TV ad Base

In the News

Fri, 11/11/2011 - 04:42

By Stewart Schley - ZoneWire

With online advertising revenue growing faster than any other ad category, most cable operators are moving to add online inventory to their traditional bedrock of local-TV avails.

We’ve written before about the rising role of cable customer web portals in the media mix, but now Comcast is taking the TV-online marriage a step further by suggesting that clients increasingly look at video-inclusive web banners as a way to extend the influence of their television campaigns, all the way down to the same ad creative.

The subject was addressed recently in a web seminar Comcast Spotlight presented in partnership with Advertising Age. The presentation illuminates a strategy currently at play within Comcast, which is to gain more presence in the online advertising sector by positioning online as a sort of reach kicker to spot television.
 

Read the full story on ZoneWire.

Comcast Spotlight Layers Online onto a TV ad Base