In The News

  • Akamai, Comcast Spotlight, comScore, FreeWheel, and Turner Join Next TV as Sponsors

    Thursday, Aug 3, 2017 - 12:52

    Originally appeared in Broadcasting & Cable, August 3, 2017 Akamai, Comcast Spotlight, comScore, FreeWheel, and Turner have signed on to Next TV Summit New York City as sponsors, B&C parent NewBay Media announced Thursday. The event, which is set for Oct. 18 at the Sheraton Times Square, takes place as part of NYC Television Week. “Next TV provides attendees and sponsors the unique opportunity to connect and learn,”

  • Comcast Spotlight, Viacom, TiVo, comScore, WideOrbit Join 2017 Advanced Advertising Summit as Sponsors

    Wednesday, Aug 2, 2017 - 08:30

    Originally appeared in Broadcasting & Cable, August 1, 2017 Comcast Spotlight, Viacom, TiVo, ComScore and WideOrbit are among the sponsors who have joined the 2017 Advanced Advertising Summit in New York City. The event, which will explore the impact of data and automation on TV advertising, takes place Oct. 18, 2017 at the Sheraton Times Square as part of B&C parent NewBay Media’s NYC Television Week. The full list of current summit Gold sponsors

  • Comcast Launches Advanced Advertising Group

    Tuesday, Jun 20, 2017 - 11:13

    By: Jeff Baumgartner, Multichannel News on June 19, 2017 Comcast has introduced an Advanced Advertising Group that also includes Comcast Spotlight, the company's advertising sales division.  Comcast, which timed the announcement with Cannes Lions, also announced that David Clark, the former president of The Weather Channel, will be joining the company next month as executive vice president and general manager, Advanced Advertising, Clark, who will join Comcast next month and report

  • Comcast Promotes Marcien Jenckes to President, Advertising

    Monday, May 8, 2017 - 08:58

    By: Jeff Baumgartner, Multichannel News on May 5, 2017   Comcast Cable has promoted Marcien Jenckes to president, advertising, where he now heads up all of the company’s advertising assets and businesses, including Comcast Spotlight. Word of Jenckes’s new role at Comcast has been circulating for weeks, but is now confirmed by his updated bio on Comcast’s corporate web site. Jenckes most recently was EVP, consumer services at Comcast Cable, where he oversaw the co

  • HitsMeUp Brings Music Fans Closer to their Favorite Artists

    Wednesday, Feb 8, 2017 - 08:15

    New Online Music Video Experience Offers Exclusive Video Content from Top Artists; Big Machine and Warner Music Nashville Among First Record Labels to join HitsMeUp NASHVILLE (February 8, 2017) – HitsMeUp is a new online platform and app launching March 3, 2017 that will give music fans access to exclusive content from their favorite artists, including music videos, behind-the-scenes coverage, live streaming concerts, exclusive interviews, special announcements, contests and giveaways, and

Comcast Spotlight Layers Online onto a TV ad Base

In the News

Fri, 11/11/2011 - 04:42

By Stewart Schley - ZoneWire

With online advertising revenue growing faster than any other ad category, most cable operators are moving to add online inventory to their traditional bedrock of local-TV avails.

We’ve written before about the rising role of cable customer web portals in the media mix, but now Comcast is taking the TV-online marriage a step further by suggesting that clients increasingly look at video-inclusive web banners as a way to extend the influence of their television campaigns, all the way down to the same ad creative.

The subject was addressed recently in a web seminar Comcast Spotlight presented in partnership with Advertising Age. The presentation illuminates a strategy currently at play within Comcast, which is to gain more presence in the online advertising sector by positioning online as a sort of reach kicker to spot television.
 

Read the full story on ZoneWire.

Comcast Spotlight Layers Online onto a TV ad Base