In The News

  • Automating and Optimizing Local TV Planning

    Thursday, Nov 19, 2015 - 11:13

    By Kellie Grutko, appeared in Advertising Age on November 19, 2015 Can We Bring the Best of Digital Planning to TV? The advent of automated planning and buying tools has been a boon to media professionals, enabling them to take advantage of digital advertising's pinpoint precision to aggregate audiences easily and effectively. It also helps publishers of niche-appeal content to unlock more value by combining their impressions with those of hundreds of other sites. Not surprisingly,

  • Comcast Spotlight LAMP Award Winners Announced

    Thursday, Oct 15, 2015 - 01:05

    Winning Entries Show how Local TV + Digital Advertising Delivered Measurable Results NEW YORK--(BUSINESS WIRE)--Local businesses across the country entered this year’s Comcast Spotlight LAMP (LocalAdvertiser Multi-screen Performance) Awards, documenting how targeted video advertising on TV and digital platforms helped their companies thrive. From among the many compelling case studies, three campaigns emerged victorious in this year’s competition: “The common th

  • It's Time to Stop Advertising by Time Slot

    Monday, Sep 21, 2015 - 03:48

    By Mark Altschuler, appeared in Adweek on September 21, 2015 Death of the daypart When I started in the media business in the 1980s, TV was all about viewing patterns based on routines that served the family unit: Dad watched the morning news before work; mom watched game and talk shows during the day; after school was cartoons for kids; the evening news was designed for commuters; and then everyone watched the sitcoms before the kids went to bed. Finally, the parents would s

  • The Changing Currency of Local Media Buying

    Wednesday, Sep 9, 2015 - 03:40

    By Kellie Grutko, appeared in AdAge on September 9, 2015 Many tools of our trade have evolved over time. We still rely on pictures and video to tell stories, but the days of tape and film have largely given way to digital technology. We still use keyboards, but we've evolved from typewriters to computers to phones and tablets. A similar evolution is taking place when it comes to local media measurement. Cost-per-point and gross ratings points were ideally suited as th

  • Comcast Spotlight is a Title Sponsor of Digital Dealer 19; Presenting Educational Session on Multi-Screen Video Marketing

    Tuesday, Aug 11, 2015 - 11:51

    Comcast Spotlight will serve as a title sponsor the Digital Dealer 19 conference and expo, to be held from October 5-7 at the Paris Las Vegas Hotel and Casino.  During the conference, Comcast Spotlight also will present an informative and educational session for attendees exploring effective video marketing across all screens. The company’s Justin Evans, Vice President, Principal Data and Research Strategist, and Kevin Kowalick, Director of Automotive Sales, East Division, will offer a

Comcast Spotlight Layers Online onto a TV ad Base

In the News

Fri, 11/11/2011 - 04:42

By Stewart Schley - ZoneWire

With online advertising revenue growing faster than any other ad category, most cable operators are moving to add online inventory to their traditional bedrock of local-TV avails.

We’ve written before about the rising role of cable customer web portals in the media mix, but now Comcast is taking the TV-online marriage a step further by suggesting that clients increasingly look at video-inclusive web banners as a way to extend the influence of their television campaigns, all the way down to the same ad creative.

The subject was addressed recently in a web seminar Comcast Spotlight presented in partnership with Advertising Age. The presentation illuminates a strategy currently at play within Comcast, which is to gain more presence in the online advertising sector by positioning online as a sort of reach kicker to spot television.

Read the full story on ZoneWire.

Comcast Spotlight Layers Online onto a TV ad Base