Multichannel News: On Demand Summit--VOD Ads Growing, But Barriers Remain
An Impactful Platform, That's Not Necessarily About Impressions: Panelists
By Marisa Guthrie
As consumer use of on demand viewing has increased, whether it's transactional VOD or free VOD, advertising has followed.
However, several obstacles remain to wider Madison Avenue activation: a standard metric, the comfort factor of marketers to spend in the on-demand space, striking the right balance on ad load. But what business leaders should be focusing on is not cost, but the value.
