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Comcast Sells Local Spots Via Interactive Ad Campaigns
By David Goetzl, MediaPost
Comcast Spotlight, which sells local advertising for the cable operator, said it has teed up more than 1,000 campaigns using interactive advertising, covering 2.7 billion-plus impressions.
Operators from Comcast to DirecTV -- the satellite operator which is moving into local sales -- told investors that ad sales offer significant growth opportunities.
The Comcast iTV spots can be served in 15 million homes in 50 markets and take on various forms, such as request for information -- where an overlay appears on the screen and a person can order a sample, coupon or other offering to come through the mail through a few clicks with the remote.