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Comcast Spotlight hits 1,000 interactive ad campaigns
By Steve Donohue for FierceCable, September 26, 2011
Comcast Spotlight said Monday that it has surpassed the milestone of delivering 1,000 interactive TV ad campaigns which have totaled more than 2.7 billion impressions to date.
The ads, which have run on networks owned by Comcast's (Nasdaq: CMCSA) NBCUniversal, Discovery Communications (Nasdaq: DISCA) and other national cable networks, have included ads that allow subscribers to request more information about a product (RFI) by pressing the select button on their remotes when prompted by an interactive overlay. Comcast has also run "remind-record" promotional ads from TV networks aimed at getting subscribers to record programs on their DVRs, and video-on-demand telescoping ads that let a subscriber link to VOD content from an advertiser.