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STRATA Survey: Ad Spending Climbs
Tuesday, January 24, 2012 - 13:02

Advertising Trends Identified in 4th Quarter Agency Survey

Comcast Spotlight Surpasses 1,000 Interactive Television Advertising Campaigns, Delivering More than Two-and-a-Half Billion Impressions
Monday, September 26, 2011 - 09:02
 
Results Underscore iTV’s Power to Enhance TV Advertising as Company’s iTV Advertising Footprint Reaches 15 Million Homes Across 50 Markets
 
 
STRATA Identifies Advertising Trends in 2nd Quarter Agency Survey
Friday, July 29, 2011 - 10:17

CHICAGO, IL. (July 29, 2011) – Advertising spending decreased during the second quarter, a reversal of positive spend during Q1, according to a new STRATA quarterly survey of major advertising agencies. However, continued investment and interest in Digital is on the rise. 

Comcast and NBCUniversal Partner to Use Dynamic Ad Insertion for On Demand Programming
Tuesday, July 26, 2011 - 06:54

NEW YORK & PHILADELPHIA--(BUSINESS WIRE)-- Comcast and NBCUniversal today announced that they are partnering to use dynamic ad insertion in On Demand programming, further leveraging the On Demand service as an advertising platform. Dynamic ad insertion, which is a service that allows for advertisements to be easily changed at any time, has begun rolling out in several Comcast markets, with plans to expand to the majority of Comcast markets in the coming year. Chrysler and Kraft are the premiere advertisers.

STRATA and FatTail Integrate to Streamline Digital Buying for Ad Agencies
Wednesday, July 20, 2011 - 13:45

CHICAGO, IL. (July 20, 2011) – STRATA, the media buying and selling software innovator, today announced they have integrated with FatTail’s MEDIA ConciergeTM online publisher Supply Side Platform to help simplify digital buying for ad agencies.

Media Storm Partners with Comcast Spotlight on Remind•Record iTV Campaign to Promote Broad Attay of Clients Including Shows from Food Network, We TV and truTV to Name a Few
Friday, June 17, 2011 - 12:33

Actionable :30 Spots Encourage Viewers to Set Reminders for Variety of Programming

Comcast Spotlight Licenses Ensequence iTV Manager Platform for Local Interactive Advertising
Tuesday, June 14, 2011 - 19:52

NEW YORK CITY AND PHILADELPHIA, PA – JUNE 14, 2011 – Ensequence and Comcast Spotlight today announced that Comcast Spotlight is using the Ensequence iTV Manager Service Provider Edition to enable the ongoing rollout of EBIF-enabled local interactive TV advertising.

Comcast Spotlight Licenses Ensequence iTV Manager(R) Platform for Local Interactive Advertising
Tuesday, June 14, 2011 - 06:55

Ensequence and Comcast Spotlight today announced that Comcast Spotlight is using the Ensequence iTV Manager® Service Provider Edition to enable the ongoing rollout of EBIF-enabled local interactive TV advertising.

Ad Dollars Return, Social Media Hits the Ceiling? STRATA Identifies Advertising Trends in 1st Quarter Agency Survey
Friday, April 29, 2011 - 12:54

CHICAGO, IL. (April 29, 2011) – Advertising is looking up in early 2011, according to the STRATA quarterly survey of major advertising agencies. STRATA, a leading media buying and selling software provider, found that new confidence in advertising during the first quarter resulted in 56% of respondents reporting an increase in overall business.  TV is the most attractive draw for advertising dollars, but social media lost ground in the interactive spend category.

STRATA Drives Digital Measurement with ROI Platform
Monday, February 28, 2011 - 11:05

CHICAGO, IL. (February 28, 2011) – STRATA, a leading media buying and selling software provider, today announced the release of AMBIT. The revolutionary new platform gives media buyers the ability to measure the impact of all of their advertising buys and provide a true comparison of their digital versus traditional ad buys. STRATA developed AMBIT in response to a growing need among the media industry to utilize measurement analytics that reflect specific levels of campaign initiatives and success.