Ensequence and Comcast Spotlight today announced that Comcast Spotlight is using the Ensequence iTV Manager® Service Provider Edition to enable the ongoing rollout of EBIF-enabled local interactive TV advertising.
"We've had great success rolling out iTV advertising over the past two years. With hundreds of campaigns and more than 1.5 million interactions so far, it's been a hit with both clients and customers," said Comcast Spotlight's Senior Vice President of Operations and Strategic Planning Steve Feingold. "The flexibility and ease in scaling that the Ensequence solution offers will be an important part of the next phase of our interactive advertising rollout, and we're looking forward to working with the Ensequence team."
Comcast Spotlight's iTV advertising solutions combine cable television's wide reach and ability to efficiently segment audiences with the ability to engage with viewers through interactive overlays. The company's suite of iTV solutions includes: Request for Information (RFI), allowing consumers to request product samples, coupons, brochures or other materials; Remind Record, allowing viewers to quickly and easily set an on-screen reminder or DVR recording for an upcoming program featured in an advertisement; and VOD Telescoping, which gives advertisers the ability to invite viewers to watch a long-form on-demand video about their product or service or to "bookmark" that video to watch at a later time.
The Ensequence iTV Manager Service Provider Edition -- a lifecycle and workflow management system -- enables interactive advertising to scale in Local Ad Sales operational environments. From template creation and re-versioning, to scheduling and playout, iTV Manager is a powerful and highly flexible platform for delivering immersive and response-ready advertising. With the iTV Manager Interactive Platform, iTV application graphics, behavior, layouts and messaging can be quickly and easily customized based on each advertiser's requirements and response goals -- without the need to re-certify the application. Each application can be distinctly branded, reflecting an advertiser's unique branding and messaging.
"Comcast Spotlight has been a leader in the introduction of local interactive TV advertising, enhancing viewers' experiences and making it easier for advertisers to make television an even more powerful marketing platform. iTV Manager's functionality will bring added value to advertisers using the iTV platform," added Peter Low, Ensequence President and CEO.
Ensequence, the interactive TV company, enables programmers, service providers, and advertisers to create and deploy a high volume of uniquely branded interactive television experiences that increase programming ratings, advertising effectiveness and merchandise sales. The company manages the technical complexities of iTV implementation and enables its customers to quickly, affordably and dependably deploy interactive television, making content more powerful and engaging than it has ever been. Ensequence's customers include the largest and most innovative programmers and service providers in the media industry: NBC Universal, MTV Networks, ESPN, Showtime Networks, The Walt Disney Company, Turner Broadcasting, HBO, QVC, Rainbow Network Communications, Comcast, Time Warner Cable, Canoe Ventures, DISH Network, DirecTV and Verizon. To learn more, visit www.ensequence.com.
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.