Comcast Ad Sales Announces Integration With Sales Group For Comcast Sportsnet Mid-Atlantic
Comcast Ad Sales, a division of Comcast Cable, announced today the incorporation of the ad sales group for Comcast SportsNet Mid-Atlantic effective immediately. The merging of these two sales groups will add greater depth to client relationships through a single sales force spanning the Mid-Atlantic region and reinforces Comcast's commitment to simplifying the spot cable buying experience. This also is expected to expand sponsorship opportunities for advertisers.
Comcast SportsNet Mid-Atlantic reaches nearly 4.5 million viewers across ten DMAs in the District of Columbia, Maryland, Virginia, West Virginia, Delaware, and Pennsylvania. The network is the television rights holder for the Washington Wizards, Capitals, and Baltimore Orioles and carries ACC sports as well as DC United MLS soccer, and more. The combined sales group will be located in the new Washington Regional office of Comcast Ad Sales at 7501 Wisconsin Avenue in Bethesda.
"We felt it was important to create a client-focused structure to deliver multiple advertising and marketing product offerings," said Dave Kelly, Divisional Vice President, Mid-Atlantic Region, Comcast Ad Sales. "In addition, via our New York-based national sales team and a relationship with National Cable Communications, we'll be able to increase national advertiser interest on the strengths of Comcast SportsNet Mid-Atlantic's local sports coverage. Jeff Wagner, Vice President of Comcast SportsNet Mid-Atlantic Sales, and his group have done a tremendous job with the network, and we're looking forward to working with his team."
About Comcast Ad Sales
Comcast Ad Sales is committed to providing a one-stop shopping experience making cable as easy to buy as broadcast. Dedicated to building the preeminent advertising and sales organization for the cable industry, it is helping advertisers and their agencies more efficiently and effectively target customers. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Ad Sales employs nearly 3,100 people and has a major presence in 22 of the top 25 television markets. For information, visit www.comcastspotlight.com.
Contacts
Steve Nicklin
Senior Director, Marketing - Mid-Atlantic
Comcast Ad Sales
Tel: 301-309-5110
steve_nicklin@cable.comcast.com
Chris Helein
Director of Communications
Comcast SportsNet
Tel: (301) 718-3278
chelein@comcastsportsnet.com
