Comcast Spotlight Helps Marketers Reach Hispanic Audiences During Hispanic Heritage Month

NEW YORK, September 17, 2007 -- In celebration of Hispanic Heritage Month, Comcast Spotlight, the advertising sales division of Comcast Cable, has announced a new promotion, “Sabor y Tradicion” or “Celebrate our Heritage.” The multi-network promotion launched today and will run through October 14 in Miami, New York, Houston, Chicago, Phoenix and Los Angeles. The campaign’s premier sponsor is Sprint.

Prominent Hispanics starring in the vignettes include; Luis Fonsi, Jennifer Lopez, Kate del Castillo, Ricardo Osorio and others, who share what their Hispanic heritage means to them. The spots showcase the sponsor, Sprint, and were produced by The Vidal Partnership (TVP), a premier New York based Hispanic advertising agency. The spots can be seen at Comcast Spotlight’s web site.

Cable networks partnering with Comcast Spotlight in the "Celebrate our Heritage" promotion are MTV Tr3s, GolTV, History en español and CNN en español.

"This promotion is just one example of our growing number of innovative multicultural marketing solutions,"said Philip Woodie, Director of Multicultural Sales for Comcast Spotlight. "Our partnership with cable’s leading networks, including those most popular with Hispanics, allows us to reach this diverse audience with uniquely creative, effective and targeted platforms."

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in on-air, on-demand and online marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York, Comcast Spotlight has a presence in nearly 90 U.S. markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

For more information, contact:
Jessica DelGuercio
Communications Coordinator
Tel: 917 934 1983
Jessica_DelGuercio@cable.comcast.com