Comcast Spotlight Hires Adrienne Skinner as VP, Interactive Sales
NEW YORK – January 4, 2007 – Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of cable, entertainment and communications products and services, announced today that it has hired Adrienne Skinner as Vice President of Online Strategic Sales, a newly-created position to help manage the growing online sales business for the organization. She has more than 20 years of experience in ad sales and business development with a record of delivering revenue growth for high profile e-commerce and new media companies.
Skinner previously served as the Strategic Account Director for Yahoo! where her duties included building customized branding and customer acquisition solutions for clients including MasterCard and Bank of America and managing all political advertising run on Yahoo! Network for the 2004 presidential election.
“Bringing Adrienne to Comcast Spotlight highlights our growing focus on interactive advertising,” said Comcast Spotlight’s Senior Vice President of New Business Development, Warren Schlichting. “Her experience at a major portal like Yahoo! will contribute significantly to our Internet ad sales efforts as we continue to invest in and develop an online presence.”
In addition to Comcast.net, Comcast Spotlight offers advertising opportunities on GameInvasion.net™ - an online site offering a rich entertainment experience for hard core gaming enthusiasts, as well as Ziddio, a new ad-supported, user-generated site that offers creative individuals the chance to showcase content across multiple platforms, including broadband and VOD.
Prior to her tenure at Yahoo!, Skinner served as executive vice president for GiftCertificates.com in New York and as vice president of sales and marketing for WebWideGuides Inc. She also was founder and president of WinStar Interactive, one of the first interactive web advertising firms to specialize in representing premium content sites.
A graduate of Mt. Holyoke College, Skinner is a current member of the Advertising Women of New York and the Advertising Club of New York. Beyond her professional affiliations, she also serves on the Alumnae Relations Committee for Mt. Holyoke College.
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.
