Comcast Spotlight Hires Robert Ivins As Vice President Of Data Development

New Role Will Develop Reporting and Measurement Strategy Across Comcast’s Ad-Supported, Digital Platforms

New Role Will Develop Reporting and Measurement Strategy Across Comcast’s Ad-Supported, Digital Platforms

NEW YORK – February 25, 2008 – Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of entertainment, information and communications products and services, announced today that it has hired Robert Ivins as Vice President of Data Development. Ivins will be responsible for the development of data strategy and will oversee the design and delivery of information products that utilize data streams from Comcast's interactive media to support all ad-supported digital platforms including linear television, video on demand and online advertising. This is a new role for the company, created to capture the value of data, and it signifies the company’s commitment to providing clients with the measurement they require in a multi-platform media landscape.

Ivins comes to the company with more than 20 years of global experience in advanced analytics, modeling and marketing research. He most recently served as Executive Vice President and Managing Director for comScore Europe, a leader in measuring the digital world, where he was responsible for developing strategy and product offerings to build the company’s international presence. Prior to his work at comScore, Ivins held the position of Director of Research for Yahoo Europe. Ivins built a program to increase data and research utilization rates in product development, corporate development, sales and management.

“Media measurement and data is the critical driver for ad sales revenue,” said Hank Oster, Senior Vice President and General Manager of Comcast Spotlight. “In a shifting media landscape, clients need an accurate performance gauge of interactive platforms in tandem with linear television. We are committed to providing the data that clients need and are confident that Bob’s experience will help existing and new clients understand the true value of our multi-platform marketing solutions.”

Ivins graduated from Pennsylvania State University with a B.S. in Economics.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Media Contact:
Dana Runnells
Comcast Spotlight
Tel: 917.934.1015
Dana_Runnells@Cable.Comcast.com