Comcast Spotlight Integrates Sales and Marketing Teams

PHILADELPHIA – April 6, 2009 – Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of cable, entertainment and communications products and services, is integrating its sales and marketing teams. This streamlining is a key component of the company’s focus on creating end-to-end digital marketing solutions for national, regional and local advertisers.

As a part of the integration process, Comcast Spotlight’s corporate marketing team is now being led by Vice President of Marketing Kellie Grutko. Reporting to Hank Oster, Spotlight’s Senior Vice President and General Manager, Grutko’s expanded responsibilities include determining the company’s strategic marketing, branding, promotions, communications and corporate creative services operations strategies.

Grutko also works closely with marketing professionals from each of Comcast Spotlight’s four operating divisions, as part of the company’s focus on collaboration between its corporate and field teams. This unique corporate-field partnership helps to ensure a consistent implementation of its marketing initiatives and maximizes opportunities for two-way collaboration.

“Bringing together our sales and marketing functions helps us better communicate and inform our audiences—clients, programming partners and employees—about all that we offer and can do for them,” said Oster. “Now more than ever, marketers are looking for greater effectiveness and efficiency—a one-stop ‘media without borders’ experience—and that’s what we’re delivering.”

“Our national footprint and digital platforms allow us to work with every client to develop an individual marketing plan that helps them reach, engage and connect with their customers,” added Grutko. “Nobody else can match our scale with the flexibility and customizable, customer-centered array of on air, online and on demand options.”

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

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Media Contact
Chris Ellis, Director of Communications
Comcast Spotlight
215-286-7771
 chris_ellis@comcast.com