Comcast Spotlight Names Director of Automotive Advertising Sales
Comcast Spotlight announced today the promotion of Jonathan M. Bernard to the newly created position of Director of Automotive Advertising Sales at Comcast Spotlight, the advertising sales division of Comcast Cable.
Comcast Spotlight announced today the promotion of Jonathan M. Bernard to the newly created position of Director of Automotive Advertising Sales at Comcast Spotlight, the advertising sales division of Comcast Cable.
Comcast Spotlight announced today the promotion of Jonathan M. Bernard to the newly created position of Director of Automotive Advertising Sales at Comcast Spotlight, the advertising sales division of Comcast Cable.
New York, January 8, 2008 – Comcast Spotlight announced today the promotion of Jonathan M. Bernard to the newly created position of Director of Automotive Advertising Sales at Comcast Spotlight, the advertising sales division of Comcast Cable. Bernard will oversee Comcast Spotlight’s local, regional, and national automotive sales teams, to grow the:30-second spot business while driving additional revenue with Comcast’s interactive offerings including On Demand and Comcast.net. Bernard also will work closely with automotive sales teams at National Cable Communications (NCC), the spot cable advertising firm that represents Comcast and other multiple system operators, reaching virtually every wired cable home in the country.
Bernard also will oversee all of Comcast’s additional capabilities for automotive advertisers including advanced research using PolkInsight, a web-based platform that provides detailed trending, demographic and geographic detail on vehicle registration activity, and Vehix, a multi-platform digital automotive network that provides consumers with a one-stop automotive shopping experience.
Bernard has been part of the Comcast family since 1998. He most recently led automotive sales efforts for the Tri-State area, and before that, he successfully ran the company’s first automotive sales team in Chicago. Bernard reports to John Tierney, Vice President of Regional/National Sales at Comcast Spotlight.
“This new position was created to meet the evolving needs of automotive advertisers of all sizes,” said Tierney. “We are confident that Jonathan’s experience will help them meet their needs – and ultimately, grow our business in this important category.”
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.
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Dana Runnells
Director, Communications
Comcast Spotlight
1114 Avenue of the Americas
New York, New York 10036
Tel: 917.934.1015
