Comcast Spotlight Names Kevin Patrick Smith Vice President, Advertising Sales Development

New York, September 20, 2007 – Comcast Spotlight, the advertising sales division of Comcast Cable, announced that Kevin Patrick Smith has been named Vice President of Advertising Sales Development, a newly created position based in Philadelphia. Smith reports to Hank Oster, Senior Vice President and General Manager of the division, which is headquartered in New York City with offices across the country.

In this new role, Smith will focus on creating incremental revenue by leading CAPTURE, Comcast Spotlight’s sales initiative in short and long form direct response advertising. He also will lead efforts in the development of a centralized remnant inventory management system designed to capture unrealized revenue on all of Spotlight’s advertising products. In addition, Smith will manage the business relationships of all third-party sales vendors.

“We expect to grow as an ad sales organization by capitalizing on all of spot cable’s competitive advantages,” said Hank Oster. “Kevin’s leadership in this new role will help us maximize revenue and explore new business opportunities.”

Mr. Smith has more than 30 years of experience in the media marketing industry. Most recently, he was the President of TelAmerica CableConnect, where he was responsible for the management of the CableConnect Network. Prior to TelAmerica, he was Senior Vice President of Cable & PPM Business Development at Arbitron. Previously, Smith created Mega Advertising, a wholly owned subsidiary of Media General, Inc.

Mr. Smith had full scholarships from both the Carroll School of Management at Boston College in 1977 and from the Kellogg Graduate School of Management at Northwestern University in 2001

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in on-air, on-demand and online marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York, Comcast Spotlight has a presence in nearly 90 U.S. markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

For more information, contact:
Jessica DelGuercio
Communications Coordinator
Comcast Spotlight
Tel: 917 934 1983
Jessica_DelGuercio@cable.comcast.com