Comcast Spotlight Promotes Dan Sinagoga to Vice President, Political Advertising

PHILADELPHIA – March 3, 2010 – Comcast Spotlight, the advertising sales division of Comcast Cable, has named Dan Sinagoga Vice President, Political Advertising.    (For more information about Comcast Spotlight's political advertising solutions, click here.)

Sinagoga, who previously served as Comcast Spotlight’s Director of Political Sales, will continue to lead the company’s political advertising sales strategy, with a focus on expanding Spotlight’s online, on-demand and interactive television (iTV) political sales efforts.

Since being tapped to direct the company’s political advertising sales in 2007, Sinagoga has made significant contributions to Comcast Spotlight’s growth in political advertising revenues, and has been a leading voice in demonstrating the value and power of cable. In both state capitals and Washington, D.C., he has been successfully clarifying cable’s unique market segmentation abilities.

“Dan’s thorough understanding of the political ad landscape at the national, state, and local levels combined with his strong skills as a teacher, mentor, and communicator has positioned Comcast Spotlight as the leading sales and marketing organization to the political advertising community,” said John Tierney, Vice President of National/Regional Sales for Comcast Spotlight. “He is both a strong leader within our organization and a valued and trusted voice to political campaigns, consultants, associations and media agencies.”

Sinagoga joined Comcast Spotlight in 2004 as Regional Sales Manager, with responsibility for overseeing regional interconnect sales teams in the Detroit, Flint and Lansing, MI, markets. He previously served as Senior Director of Advertising Sales for the Detroit Tigers.

A graduate of Northwood University in Midland, MI, Sinagoga resides in Troy, MI, with his family.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

 
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