Comcast Spotlight's Video Circulars On Demand Helping Retailers Engage with More Consumers

More than One Million Views During Holiday Season Demonstrates Power of VOD Platform to Boost Impact of Marketing Efforts

PHILADELPHIA – March 1, 2010 – Expanding the availability of the content in of one of the most popular features of “Sunday newspapers” has made Comcast Spotlight’s Video Circulars On Demand the most popular content on the company’s Searchlight service.

Launched in November for the holiday season, Video Circulars On Demand is the first tool to make the same sale and product information featured in newspaper free standing inserts (FSIs) from major retailers available on TV. The service is available to more than 15 million homes, and in its first two months garnered more than one million views, ranking among the top third of VOD content viewed and making it the most-watched content on Searchlight, Comcast Spotlight’s video-on-demand (VOD) advertising platform.

“Customers love and actively seek out the information in newspaper inserts, and we’re taking what they already value and are helping retailers improve their reach as overall newspaper circulation declines,” said Kevin Smith, Vice President of Digital Media for Comcast Spotlight. “Video Circulars On Demand makes that content available to customers on their TVs and on their schedules, and can help to drive floor traffic by supplementing newspaper distribution channels.”

Comcast’s Video Circular allows advertisers to post and update their sales information—such as the images and product descriptions included in an FSI—through a turnkey process that converts the static images into video content that viewers can pause, rewind and fast-forward.

For more information and demonstrations of Video Circulars On Demand, visit www.vodcirculars.com.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

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Media Contact
Chris Ellis
Comcast Spotlight
215-286-7771
chris_ellis@comcast.com