Davina Kent Joins Comcast Spotlight's Strategic Alliances Team
Former TiVo Executive Brings Expertise in Interactive Marketing Solutions for National Advertisers
Former TiVo Executive Brings Expertise in Interactive Marketing Solutions for National Advertisers
NEW YORK – February 18, 2008 – Comcast Spotlight, the advertising sales division of Comcast Cable, announced today that it has hired Davina Kent as Director of Strategic Alliances. She will work closely with the client and agency community to commercialize Comcast’s advanced advertising products in order to improve the effectiveness and efficiency of national advertisers’ marketing plans. She will also work with national advertisers across key product categories on multi-platform marketing opportunities, managing and expanding business relationships, as well as identifying new sales opportunities. Kent will be based in the San Francisco office of Comcast Spotlight.
In her new role at Comcast, Kent will be working closely with Spotlight’s Product Management team in Philadelphia to help define and deploy Comcast’s interactive TV offerings. This is a critical role given Comcast’s commitment to introduce enhanced advertising solutions that meet the needs of the advertising community.
Most recently, Kent held the role of Vice President of National Advertising Sales at TiVo, where she was in charge of developing the first DVR advertising platform, including defining pricing strategy and productizing ad features. Prior to her work with TiVo, Kent oversaw the launch of DIRECTV in Chile, Venezuela, Mexico, and Columbia and managed brand integration in 15 ethnic markets in the U.S.
“Davina’s extensive experience in advertising sales and her long-standing relationships with key clients and agencies will be an asset to further our goal of securing national advertising opportunities,” said Andrew Ward, Vice President of Strategic Alliances for Comcast Spotlight.
“Her tenure at major companies like TiVo and DIRECTV will contribute significantly to our ad sales efforts as we continue to remain at the forefront of our ever-evolving industry.”
A graduate of San Diego University, Kent currently serves as an advisory board member for AdPerk, a San Francisco-based company that rewards users for watching advertiser videos online, and mywaves, the fastest growing, carrier independent mobile video company delivering web videos to cell phones around the world.
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.
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