Fort Lauderdale, FL, and Philadelphia, PA — April 14, 2010 — Next One Interactive (OTCBB NXOI) and Comcast Spotlight, the advertising sales division of Comcast Cable, announced today that they will introduce “Homes TV On Demand,” a new video-on-demand (VOD) “channel.” Homes TV On Demand will allow prospective home buyers in more than 70 U.S. markets—representing 15 million digital cable homes—to view hundreds of in-market real estate listings through Comcast Spotlight’s Searchlight VOD advertising platform.
Next One will work with Liquidus Marketing Inc. for scaled video creation services across Comcast Spotlight’s footprint. Liquidus Marketing Inc.’s CEO Todd Holmes stated, “Our solution allows for a cost-effective way to aggregate listings into attractive videos, and we’re looking to facilitate more ways for buyers to interact with listings and sellers in the future.”
“Next One believes that video on demand is an ideal platform for consumers to shop for homes in their local market as well as vacation properties in destinations around the world. Interested buyers can use their remotes to browse listings on their televisions from the comfort of their couch. The real estate industry today seeks brand awareness and the ability to reach new potential buyers. Comcast Spotlight’s Searchlight advertising platform enables Homes TV to provide a valuable service to consumers and real estate companies and another media platform for Next One to generate revenue from interstitial advertising , sponsorships, referral fees and commissions consistent with our business model,” stated Bill Kerby, CEO and Vice Chairman of Next One Interactive Inc.
Greg O’Brien, Vice President, Advanced TV, for Comcast Spotlight, added, “Working with Next One Interactive is a great opportunity for Comcast Spotlight to add even more value to our Searchlight video-on-demand advertising platform. VOD, with its engaging video, user-controlled experience and 24x7 availability, is an ideal platform for home shoppers to get a real feel for properties on the market. Homes TV On Demand is a natural fit with our strategy of making advertising more engaging and engaging and connecting with consumers by making relevant, interactive content available when they want to view it.”
Homes TV On Demand will roll out in Comcast markets this spring. Comcast Digital Cable customers will be able to access the channel by selecting channel 8-8-8 on their remote controls—or by selecting Searchlight from the On Demand menu—and then selecting “Real Estate.”
Next One Interactive will also produce Homes video showcases on its full time TV Network R&R TV. Like Homes TV on Demand, R&R Network will generate revenues from advertising as well as generating leads and customer referrals that it will forward to licensed realtors interested in receiving leads generated from the Network.
About Next One Interactive Inc.
Next One Interactive Inc. (NXOI) is a multi faceted media company specializing in Travel and Real Estate. Next One delivers targeted content via digital platforms including Satellite, Cable, Broadcast, Broadband and mobile. Along with the full time R&R TV network, the company will deliver its content and sponsors' messages on Video on Demand outlets enhanced by interactive applications. The company also provides content on terrestrial and internet radio and in customized print publications. In today's digital market Next One Interactive delivers information and entertainment to consumers. The company has created multiple revenue streams including transactional commissions, referral fees, advertising and sponsorship. The multiple revenue streams and integrated media platforms allow for the delivery of measurable return on investment to its advertisers, sponsors and business partners.
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable.
Liquidus Marketing, Inc., Chicago, IL has revolutionized the way companies are using video to market on web, mobile and Video On Demand TV. Through a proprietary platform, Liquidus works with clients to create large volumes of video advertisements using existing collateral. The result is high production quality, affordable interactive video advertisements for multiple media outlets that capture consumer’s attention.