Strata Adds Speed and Efficiency to Digital Platform with Eyeblaster’s MediaMind

CHICAGO, IL. (February 17, 2010) – STRATA enhances its premier digital product with Eyeblaster’s MediaMind, the first agency-based ad serving solution built from the ground up specially for agencies and advertisers. STRATA, the industry leader with its full suite of software for media buyers and sellers, recently began offering buyers integrated access to Eyeblaster.

STRATA provides a comprehensive suite of tools for planning, buying, stewardship, optimization and billing across all forms of digital media, including online display, search, mobile and in-game advertising. The new integration with MediaMind simplifies campaign management for agencies and alleviates daily challenges associated with planning, buying and billing.

“The integration between STRATA and Eyeblaster deepens our already expansive media buying product that is a great tool for agencies,” said John Shelton, STRATA President/CEO. “In this ever-changing media landscape, STRATA prides itself on being ahead of the pack in our product offerings. The addition of Eyeblaster strengthens that fact and helps our agencies become more efficient in serving their clients.”

With Eyeblaster fully incorporated into STRATA’s Digital product, advertising agencies will no longer need to spend time re-entering their placements in multiple systems, the data just needs to be entered in STRATA’s software and then can be trafficked directly into Eyeblaster with a single click. The connection is seamless and the data can be pushed and pulled quickly and easily. The result is that agencies can be more efficient in analyzing the full impact of their campaigns.

“MediaMind’s open platform enables seamless integration with planning and buying tools,” said Gal Trifon, CEO and Co-founder at Eyeblaster. “Media planning and buying is a critical component of any digital advertising campaign, directly impacting performance. Partnering with STRATA allows our mutual clients to quickly and accurately purchase media, improving workflow efficiencies and results.” STRATA currently serves nearly half of all media buying firms and has $50 Billion worth of media buys going through their systems annually.

STRATA software helps clients buy and sell all types of media (cable, broadcast, newspaper, radio, outdoor and advanced advertising) more accurately and quickly. Over its 25 years, STRATA has become the industry standard for media buyers and sellers across the country through steady growth and proven products.

About STRATA
The whole-scale changes that are occurring in this fragmented media landscape require a customizable and convergent solution with the technology to enable organizations to lead rather than react. STRATA transforms businesses in a way that adds efficiency and precision across traditional and emerging platforms at the scale media clients’ demand. The company has earned its esteemed reputation by consistently leading new innovations in the field and diligently serving its clients for over 25 years. Visit STRATA’s website at www.gotostrata.com. STRATA is owned by Comcast Cable.

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMindTM, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that streamline ad serving processes, provide actionable analytics, and enable an open workflow in harmony with other technology components.

Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.

In 2008, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 7,000 brands serving approximately 2,700 agencies across over 3,600 global web publishers in 45 countries worldwide. Learn more at: www.eyeblaster.com.

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Contact
J.D.Miller
Marketing Manager
STRATA
(312) 222-1555
jmiller@stratag.com