SustainLane Launches The Unsustainables, A First in Green Entertainment
San Francisco, CA (March 29, 2007) – The Bay Area can now tune in to green! SustainLane, the premier internet and media company dedicated to bringing green to the mainstream, launches The Unsustainables, a quirky new series of short animated episodes depicting city-dwellers trying – and often failing – to be environmentally conscious. The series debuts on Green Scene, a green-focused, ad-supported Showcase, found only on Comcast’s signature video-on demand service, starting March 20.
Green Scene was developed by Comcast Spotlight to respond to growing demand for green-focused programming. Comcast Digital Cable customers can find Green Scene in the “Searchlight� section of their ON DEMAND menu. Bay Area Comcast Digital Cable customers also can access The Unsustainables and other related video-on-demand content simply by pressing 888 on their remote and clicking on “Green Scene.�
Through playful scenarios and various life events, The Unsustainables takes a clever, tongue-in-cheek approach to the everyday challenges of leading eco-friendly lives. Each episode centers around six main characters – including an erudite goat commentator and a mischievous latch-key teen named Nellie – who like many of us, stumble towards the future as they make decisions about air pollution, organic food, chemical products, and more. The Unsustainables was created by SustainLane’s Emmy award-winning creative executive producer Nancy Juliber.
“The characters we created for The Unsustainables are fun. They aren’t preachy, nor do they offer up doomsday scenarios,� said Juliber. “As a result, we’re seeing overwhelmingly positive response to the series from both business partners and consumers, and plan to see it syndicated nationally very soon.�
“At SustainLane, we constantly search for creative, non-traditional ways to promote the message of green living to a broad audience,� said SustainLane CEO James Elsen. “The Unsustainables is the first animated media property of its kind, and offers a completely unique and fun way for people of all ages to think about their own environmental impact.�
The Unsustainables Web site includes individually-titled segments as well as a blog that is updated with how-to tips by one or more of the six main characters. Viewers are encouraged to visit the site and leave their own comments about grappling with green at http://theunsustainables.typepad.com/blog/.
The Unsustainables is sponsored by the Toyota Prius. “With San Francisco being the epicenter of the Green movement,� said Lynne Simon, a Director of Advertising Sales at Comcast Spotlight, the advertising sales division of Comcast Cable, “we wanted to create a walled garden for our customers to explore content about green products, services and lifestyles.�
To learn more about The Unsustainables, visit www.unsustainables.com. Promos for The Unsustainables can currently be seen on Comcast cable channels such as CNN, ESPN, Discovery Channel, History Channel, A&E, HGTV, CNN Headline News, TNT, Food Network, CNBC, Comedy Central, and Fox News.
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About SustainLane
SustainLane is the first internet and media company dedicated to bringing green to the mainstream through 3 key offerings: SustainLane Government (www.sustainlane.us), The Unsustainables and SustainLane Reviews. SustainLane Government is the premier online knowledge base on sustainability for state and local government. It is also home to SustainLane's US City Rankings, a benchmark study on city sustainability. The Unsustainables is an original animated series featuring entertaining characters who try to be green. It is available on TV, on the Web and shortly on mobile phones worldwide. SustainLane Reviews is the place to share your reviews on green products and businesses. Submit a review and be entered to win an eco-friendly car and contribute to the largest online directory of green products and services and user reviews.
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.
Comcast Spotlight in San Francisco has offices in San Jose, Castro Valley and Petaluma as well as in San Francisco and has advertising representatives for over 49 networks in 21 local zones in the San Francisco DMA. Comcast Spotlight also represents interactive products such as VOD (Video on Demand), Comcast.net, and other emerging advertising technologies.
