Political Advertising

Where to Reach Voters

Reach and Scale Delivers Valuable Impressions


Audiences are watching an ever-growing number of TV shows and videos on different screens, at different times and in different places. Comcast Spotlight’s video advertising solutions deliver your message to the neighborhoods that matter most, engaging voters with relevant messages as they watch their favorite content.

How to Reach Voters

Targeted TV and Digital Video Optimizes Your Advertising


Video has always been the most powerful way to motivate audiences to vote for a candidate or issue. New tools and platforms make it possible for your message to engage voters like never before for your political campaign

Insights

Learn more about effective political advertising strategies from Comcast Spotlight executives and clients
  • Hot Topics

    Our VP of Political Advertising, Dan Sinagoga, answers questions about how political marketers can effectively use TV and digital video to reach audiences.

  • Political Ponderings


    Check out our leaders’ thoughts on the news and trends shaping the political advertising landscape.



Contact Us

Let us know how we can deliver for your campaign

To learn more, you can contact one of our political advertising specialists.

National
Dan Sinagoga
248-723-2513 mail-icon


John Tierney
917-934-1940 mail-icon

East
Beth Daly
240-482-1442 mail-icon

Central
Nancy Cleland
248-723-2556 mail-icon

South
DeeAnn Rich
850-574-5882 mail-icon

West
Glenn Littman
310-996-8246 mail-icon

How to Reach Voters

Targeted TV and Digital Video Optimizes Your Advertising

Campaigns can segment audiences based on geographic, demographic and psychographic criteria, based on research about which types of voters are more likely to watch particular programs and networks, or live in a specific area.

Within a market, different messages can be delivered to different zones, or groups of neighborhoods, and on different networks reaching different audiences.

Television and digital video advertising offer the opportunity to convert awareness and interest to action. Interactive TV uses on-screen overlays inviting viewers to click a button on their remote controls to receive information, watch additional video or even volunteer for your campaign, while digital video advertising can direct voters to your website or social media pages, where they can learn more and engage with you directly.

Comcast Spotlight’s My Government on XFINITY On Demand offers your campaign the unique opportunity to reach more tech-savvy and hard-to-reach younger voters and maintain a 24x7 presence on an innovative voter-education channel. New content from your campaign can be posted within 24 hours, allowing you to deliver timely, relevant messages to voters.

How to Reach Voters