Political Advertising

Where to Reach Voters

Reach and Scale Delivers Valuable Impressions


Audiences are watching an ever-growing number of TV shows and videos on different screens, at different times and in different places. Comcast Spotlight’s video advertising solutions deliver your message to the neighborhoods that matter most, engaging voters with relevant messages as they watch their favorite content.

How to Reach Voters

Targeted TV and Digital Video Optimizes Your Advertising


Video has always been the most powerful way to motivate audiences to vote for a candidate or issue. New tools and platforms make it possible for your message to engage voters like never before for your political campaign

Insights

Learn more about effective political advertising strategies from Comcast Spotlight executives and clients
  • Hot Topics

    Our VP of Political Advertising, Dan Sinagoga, answers questions about how political marketers can effectively use TV and digital video to reach audiences.

  • Political Ponderings


    Check out our leaders’ thoughts on the news and trends shaping the political advertising landscape.



Contact Us

Let us know how we can deliver for your campaign

To learn more, you can contact one of our political advertising specialists.

National
Dan Sinagoga
248-723-2513 mail-icon


John Tierney
917-934-1940 mail-icon

East
Beth Daly
240-482-1442 mail-icon

Central
Nancy Cleland
248-723-2556 mail-icon

South
DeeAnn Rich
850-574-5882 mail-icon

West
Glenn Littman
310-996-8246 mail-icon

Political Advertising

Comcast Spotlight helps you reach more voters

More than 81% of the time consumers use media—more than 5.5 hours per day—is spent with TV and digital platforms.* Comcast Spotlight puts that screen time to work for your campaign with targeted video advertising solutions . You can segment audiences based on demographic, geographic and psychographic criteria, making your campaign more effective and efficient. We’ll partner with you to use research data and analytics to find new and innovative opportunities to reach your most likely voters, whenever and wherever they’re watching video. 

*Source: eMarketer, April 2015

Political Advertising