Resource Links

Resource Links

Cable and Media

AffiliateWebInfo – A portal for cable industry affiliate websites. It provides updated information on the latest marketing news available from programmers as well as general cable industry news. Affiliate contact information is also available on the site.

Advertising Age – A popular advertising trade magazine that follows the latest trends in advertising, focusing on ad agencies and their clients.

AdWeek – Analyses advertising trends nationally and regionally on a weekly basis.

The Reed Television Group – Website for popular trade magazines, Multichannel News, , and Broadcasting and Cable. Top stories in the television and cable industry, cable industry trends and events.

Jack Myers Report – The Jack Meyers report contains daily media industry news, data, and analysis.

Kagan World Media – Kagan World Media is a leading source of media & telecommunications business news, data, and economic analysis.

ACC (Association of Cable Communicators)  – ACC (formerly the CTPAA/Cable Television Public Affairs Association) is the only national, professional organization specifically addressing the issues and interests of the cable industry's public affairs professionals.

The CAB (Cabletelevision Advertising Bureau) – Provides news and information about cable advertising for marketers and advertisers. Includes research, trends, news, and cable network links. Also has a very complete and extensive "Industry Links" page.

CTAM (Cable & Telecommunications Association for Marketing) – CTAM is dedicated to the discipline and development of consumer marketing excellence in cable television, new media and telecommunications services.

NCTA (National Cable & Telecommunications Association) – The principal trade association of the cable television industry in the United States. NCTA's primary mission is to provide its members with a single, unified voice on issues affecting the cable and telecommunications industry.

Women in Cable and Telecommunications (WICT) – WICT's goal is to advance the position and influence of women in cable and telecommunications through proven leadership programs at both the national and local level.

Advertising and Marketing

American Association of Advertising Agencies (AAAA) – The national trade association representing the advertising agency business in the United States. Its membership produces approximately 75 percent of the total advertising volume placed by agencies nationwide.

Promotional Marketing Association (PROMAX) – PROMAX is the world's foremost organizations working on behalf of those involved in the promotion, marketing, and design of all electronic media. They represent more than 4,200 member companies and individuals in over 60 countries.

Advertising Educational Foundation – A non-profit foundation supported by ad agencies, advertisers, and media companies. Excellent overall advertising related content.

American Demographics – Accurate information on current and emerging trends.  There are detailed insights into spending, growth, and demographics in key consumer market segments.

Nielsen Media Research – Provides television audience estimates for broadcast and cable networks, cable television systems like Comcast, advertisers and advertising agencies.