Comcast Spotlight Channel

Multichannel News: Execs Expect Online Sales to Grow in '09

Mon, 12 Jan 2009 00:00:00 GMT

Traditional advertising sales may decline in 2009, but several local cable ad sales executives expect online sales to grow significantly in 2009....

Click here for full story.

Multichannel News: Interview with Comcast Spotlight's John Vanderberg

Mon, 12 Jan 2009 00:00:00 GMT

John Vanderberg believes that his experience selling radio and its ancillary products have helped him as a salesman of bundled ad packages of TV, on demand and online products. For the last two years, Vanderberg has served as manager of advanced media sales for Comcast Spotlight in Denver. He oversees sales for the on-demand offerings, as well as Comcast.net, Vehix, Automotive Ad Network and On Demand Publishing. Vanderberg talked to Local Ad Sales about the new year and advance services....

Click here for the full story.

Strata Survey Provides Key Insights to Media Economy in 2009

Thu, 08 Jan 2009 00:00:00 GMT

CHICAGO, IL - January 7, 2009 - Decreased advertising dollars, a focus on television and a bump in internet advertising in 2009 - three key issues derived from a recent survey by Strata Marketing Inc. Strata surveyed media buying advertising agency clients to get an idea of trends and challenges agencies may be facing heading into the new year. The sample is from 40 agencies of varying sizes across the country.

Consistent with numerous industry reports, advertising is perceived to be down with this group. Compared to the same time last year, half of the agencies surveyed felt that their business has decreased this quarter. The survey group did see a light at the end of the tunnel, but the tunnel may be long. Of the respondents, 45% felt that the economy and their business will not return to a strong growth period until at least early 2010, though a quarter of the agencies see a rebound by late 2009.

The advertising dollars may be less, but of those dollars the focus of media buying and placement looks to remain with spot television. The survey showed that 60% say that their customers are more focused on spot TV than any other type of placement in 2009, that number jumps to 73% in the Midwest. Of the focus on spot TV, 77.5% say they will spend either the same amount or more in 2009 than they did in 2008.

"Clients seem to realize the value of television in these very trying times," Barb Pervisky, General Sales Manager for CBS affiliate WKBT-TV added. "They still want to use television and are trying to find ways to make their dollars stretch."

The survey also indicated that advertising on the internet continues to take a larger share of advertising dollars. Compared to last year, 70% said that they plan on doing more internet advertising, with 25% staying the same. Only 5% said that their clients will advertise less on the internet in 2009. The bump in internet advertising was very noticeable in the Midwest, where 82% of respondents say that they see their customers more focused on internet than last year compared to just 58% in the West.

"Entering into this survey we were curious to find out the direction media buyers are going in 2009," said Strata President/CEO John Shelton. "While I was surprised at the continued strength of spot TV, I wasn't shocked at the persistent emergence of internet as an advertising choice."

So where are those advertising dollars coming from if 50% of those surveyed plan on a decrease in business since this point last year? The answer is print advertising. Of the 40 agencies, 57.5% say that their customers will cut their print advertising from last year.

More results of the survey..

440% project their future growth in the 1st half of 2009 as worse than the last half of 2008, while 37.5% projected their growth to be better.
50% of agencies see their customers making minor cuts in their 2009 budgets compared to last year, 30% see their customers keeping their budgets the same as 2008.
45% see client attraction as the biggest challenge in 2009 while 20% thought client spending was the biggest challenge.
Only 17.5% of the agencies plan on expanding their staff in 2009.

Strata sells and supports a full suite of software for end-to-end connection between media buyers and sellers. For more information about Strata, please call (800) 9 STRATA or (800) 978-7282.

# # #

About Strata Marketing, Inc.
Founded in 1983, Strata Marketing, Inc. serves the media industry with software solutions for media buying and advertising sales. In addition, Strata offers custom software development through its Spot Buy Spot division. As a leader in electronic commerce for the media industry, Strata has been selected to build TVB ePort, and to supply the industry with low-cost, popular services like TVInvoices.com and RadioInvoices.com. The Chicago-based company currently services more than 1,200 clients and 13,000 individual buyers and sellers in the United States and Canada. Strata is owned by Comcast Cable. For more information, visit www.stratag.com.

Media Contact
J.D. Miller
Marketing Manager
Strata Marketing Inc.
(312) 222-1555
jmiller@stratag.com

Multichannel News: Banner Year for Political Spending

Tue, 02 Dec 2008 00:00:00 GMT

By K.C. Neel - Multichannel News

Spot cable came of age this year as political campaigns, most notably the presidential efforts, spent millions of dollars on local spots, beginning in the primary season and peaking in the last eight to 10 weeks before the Nov. 4 general election....

Click here for full story.

Multichannel News: Already on the Trail for 2010

Tue, 02 Dec 2008 00:00:00 GMT

By K.C. Neel - Multichannel News

For Comcast Spotlight director of political ad sales Dan Singagoa, there is no such thing as an off time for political spending or planning. The 2008 presidential election is only now just winding up and the final numbers aren�f¢â�?s¬â�?z¢t even in, but Singagoa is already hard at work planning for the midterm Congressional elections in 2010....

Click here for full story

Monster and Comcast to Offer Recruitment Services On Demand

Mon, 20 Oct 2008 00:00:00 GMT

MAYNARD, Mass. and NEW YORK - October 20, 2008 - Monster�, the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST) and Comcast Spotlight, the advertising sales division of Comcast Cable, today announced that Monster's industry-leading recruitment services will now be available on Comcast's signature On Demand service. Beginning this November, as part of a three-year deal, Comcast's Digital Cable customers across the country can access "Monster On Demand" for job listings and employment resources with their remote control. Comcast is the nation's leading provider of cable, entertainment and communications products and services, and its popular On Demand service receives more than 300 million than views each month.

Monster will be the exclusive provider of job listings on Comcast's Searchlight ad-supported VOD platform, as well as the exclusive sales arm for Monster On Demand. The Monster-branded On Demand channel, located in Comcast's On Demand menu under "Searchlight" also accessible directly at channel 888, will give listings that drive viewers to a co-branded web site www.Monsterondemand.com, where they will have the ability to further connect with featured companies and submit resumes.

Monster's employer customers will benefit from an extended reach into approximately 16.5 million Digital Cable homes, and the ability to reach job seekers at a local level in more than 70 Designated Markets Areas (DMAs). Monster On Demand will utilize Comcast Spotlight's On Demand publishing platform, which quickly and efficiently converts listings into VOD assets.

"Monster continues to seek new and innovative avenues to further connect job seekers and employers," said Mark Stoever, Executive Vice President, Corporate Development and Strategic Alliances, Monster. "Leveraging Comcast's Video On Demand platform will enable us to dramatically extend our reach to tens of millions of potential job seekers, and open a powerful new channel for employers to target job seekers on a highly localized basis. This is just the beginning of what we envision to be a highly-interactive medium, and we look forward to our continued collaboration with Comcast to provide consumers with resources and solutions to improve their lives."

"We are proud to work with an industry leader like Monster in their goal to change the way people look for jobs and the way employers look for people," said Greg O'Brien, Vice President of On Demand Publishing at Comcast Spotlight, the advertising sales division of Comcast Cable. "Working with strong brands like Monster brings more value to our On Demand advertising platform, not only for our Digital Cable customers, but also for other marketers and publishers of high-value consumer information using Searchlight to reach our millions of viewers across the country."

###

About Monster Worldwide
Monster Worldwide, Inc. (NASDAQ: MNST), parent company of Monster(R), the premier global online employment solution for more than a decade, strives to bring people together to advance their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 Index and the NASDAQ 100. To learn more about Monster's industry-leading products and services, visit www.monster.com. More information about Monster Worldwide is available at http://corporate.monster.com.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Comcast Spotlight and Mixpo Announce Agreement to Make Online Video Advertising more Accessible to Small and Mid-sized Advertisers

Mon, 22 Sep 2008 00:00:00 GMT

Seattle, WA and New York, NY - September 22, 2008 - Mixpo, an online video advertising company dedicated to serving the small and medium-size business (SMB) market and Comcast Spotlight, the advertising sales division of Comcast Cable, today announced an agreement that will enable Comcast Spotlight to turn clients' existing on-air video advertising assets into online video advertising units, using Mixpo's patent-pending platform. Now, local advertising clients in Comcast Cable markets across the country can take advantage of Comcast's online advertising opportunities, including placement of online video ads in standard display ad areas on Comcast.net, a top U.S. Website and the portal for more than 14.6 million High-Speed Internet subscribers, or Vehix.com, a leading automotive portal owned by Comcast.

Comcast Spotlight's ad sales professionals will be utilizing Mixpo-powered services to make online advertising and its benefits, including improved lead capture and conversion, more accessible to advertisers of all sizes in nearly 90 markets.

Until recently, online video advertising has been focused mostly on monetizing content for the benefit of larger advertisers with pre- or post-roll ad creative. Now, Comcast Spotlight can leverage Mixpo's platform to monetize and expand online display ad inventory for small and mid-sized advertisers . The local online video market is growing rapidly: The Kelsey Group's U.S. Local Video Forecast (2007-2012), projects that local online video ad revenues will increase to US$1.5 billion by the end of 2012 - representing 11.6% of their online budgets.

"We look forward to working with Mixpo and offering the SMB market more effective and efficient marketing solutions in online video advertising with accountability and tracking," said Tom Straszewski, Comcast Spotlight's Senior Director of Online Sales. "We are experts in tailoring advertising to our clientsâ�,��"� unique marketing needs, and this demonstrates our commitment to meeting these needs in the expanding digital media landscape."

"We are very excited to be working with Comcast Spotlight to bring the power of online video advertising to local advertisers and leveraging their extensive online reach," said Anupam Gupta, Mixpo President and CEO.

The recently-launched Mixpo platform consists of five integrated components, including:

The VideoAd, a dynamic video advertising player that will play in 300x250 standard IAB units on Comcast properties and delivers high-quality video AND direct response lead generation capability;
The Studio, where companies can easily create high-quality VideoAds from existing video, photo, and audio files, from a broad range of stock media options;
Ad Rotation, which allows companies to test and compare different versions of a VideoAd for effectiveness;
The Dashboard, where clients measure how a VideoAd is performing by tracking the number of impressions and views, play-through and conversion, viewersâ�,��"� geographic locations, and referring sites;
Automatically generated landing pages for each VideoAd, providing the search terms and other meta data to maximize exposure to more than 100 video sites powered by a range of search engines, including Google, Yahoo, and Blinkx.

About Mixpo
Mixpo is an online video advertising company dedicated to providing the local small and medium-size business (SMB) market with technology-based products that are both easy to use and effective in driving results. Through its pioneering online video advertising platform, Mixpo enables local publishers, interactive directories and local search marketing companies to easily and affordably create, deploy, and optimize online video ads that drive measurable results and fuel more effective marketing campaigns for their clients. The company's turnkey Mixpo-To-Go channel program gives partners the flexibility to private-label the Mixpo platform, and easily integrate it into their advertising portfolios. For more information visit: http://www.mixpo.com.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

# # #

Media Contacts

Mixpo:
Mark S. Peterson
Pointer PR LLC
206-390-0204
mark@pointerpr.com

Comcast Spotlight:
Chris Ellis
Director, Communications
Comcast Spotlight
215-286-7771
chris_ellis@comcast.com

NCC Partners with DIRECTV to Integrate Regional Sports Offerings and Sales Efforts

Fri, 22 Aug 2008 00:00:00 GMT

NEW YORK (August 18, 2008) ---NCC, the nation's largest spot cable sales organization, has announced a breakthrough ad sales and technology partnership with DIRECTV, America's leading satellite television service provider. Under the agreement, NCC will integrate select regional sports network feeds, currently offered to DIRECTV customers, into cable advertising interconnects in nine major US markets. NCC will also assume national spot sales representation of DIRECTV's Regional Sports Networks in these markets. The partnership was announced on today by NCC President Greg Schaefer and DIRECTV Senior Vice President, Advertising Sales, Bob Riordan.

"This is terrific news for both local and national advertisers. Combining DIRECTV 's audience with our cable interconnects expands our reach and strengthens our targeted offering," said Schaefer about the new partnership. "And ad agencies benefit from the single point of contact we will provide both locally and nationally. Combining wired cable with satellite is a major breakthrough for the advertising industry," he added.

Riordan commented, "The ability to leverage DIRECTV's leadership position in sports programming with NCC's regional and local sales expertise creates an exciting partnership and onestop shop for advertisers. Working with NCC will give us an opportunity to expand our product offering beyond a national platform and give our advertising partners even more choices to reach their target market in a simple and seamless manner."

Cable Multi-system Operator (MSO) sales and operations leaders worked diligently with NCC and DIRECTV to establish the new paradigm in this cable/ satellite ad sales cooperation. Participating markets include Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Houston, Los Angeles and San Francisco.

"Cable operators have made many advancements in working with NCC to offer truly effective planning and buying for advertisers who want to reach cable's ever-growing audience" said Charlie Thurston, President of Comcast Spotlight, who played a key role in the development of the new partnership. "And this ground-breaking announcement with DIRECTV signifies another major step forward in media sales."

COMCAST SPOTLIGHT RESTRUCTURES NORTHCENTRAL DIVISION

Fri, 22 Aug 2008 00:00:00 GMT

FOR IMMEDIATE RELEASE

(Wellesley, MA August 18, 2008)

Roland Trombley, Divisional Vice President/NorthCentral division Comcast Spotlight, announced today the promotion of Stephen D. Flaim to Regional Vice President of Comcast Spotlight New England.

Flaim formerly held the position of Vice President General Manager of Comcast Spotlight Boston.

In this new role, Flaim will be responsible for leading the local, regional and national sales teams in the markets of Boston, Hartford/New Haven and Providence. The sales teams in these markets offer a full suite of advertising opportunities on television, on-line and on Video-on-Demand.

"Since joining our company in 2002, Stephen has done an exceptional job in building the sales team and leading Boston to record growth performance," said Trombley. "With his leadership, we will continue to deploy new products, increase market segmentation capabilities, and focus on our customer's needs."

"As a division of Comcast, only Comcast Spotlight can offer our advertisers the most effective, integrated and customized marketing solutions available," said Flaim. "I am excited to lead our team as they present these multi-media opportunities to our customers."

Flaim's previous experience includes over 18 years in Boston's media community holding various sales and sales management positions in broadcast television.

He resides in Pembroke, MA with his wife Karen, and their three sons, Brandon, Trevor, and Nicholas.

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Media contact:

Kathy Taraschi

Marketing Manager

Comcast Spotlight

781-416-0120

Kathy_Taraschi@cable.comcast.com

COMCAST SPOTLIGHT PROMOTES TWO TECHNOLOGY AND OPERATIONS EXECUTIVES

Fri, 08 Aug 2008 00:00:00 GMT

NEW YORK-July 14, 2008-Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of cable, entertainment and communications products and services, today announced that it has promoted Adam LaRose to Vice President, Technology and Operations, and Rob Klippel to Vice President, Technical Operations and Advanced Advertising Trials.

LaRose, who previously served as Vice President, Operations, will oversee the management of Comcast Spotlight's technology platform and vendors and will serve as the primary liaison to Comcast Cable's National Engineering and Technical Operations team. He also will be responsible for leading Comcast Spotlight's technology strategy for the deployment of new advertising solutions.

A 25-year cable industry veteran, LaRose joined Comcast in 1992, moving to its advertising sales division in 2000. He previously served as Vice President of Operations, with responsibility for the technical and operational integration of advanced advertising products, including addressable advertising, enhanced TV and video on demand.

Klippel, who previously served as Vice President, Operations, will work with Comcast Spotlight's divisional operations teams to ensure the deployment of advanced advertising solutions and to identify best practices that will improve efficiency and effectiveness across the company's footprint. He also will assume oversight of advertising solution trials and the management of product engineering initiatives. He will report to LaRose.

Klippel joined Comcast Spotlight in 2004 as Vice President, Operations. He previously held management positions with Adelphia, MediaOne, Deloitte and Andersen Consulting (now Accenture).

"Adam and Rob are talented, experienced professionals, and their leadership will help us optimize our advertising operations by deploying new technology to support our clients' evolving needs," said Steve Feingold, Senior Vice President, Operations and Strategic Planning for Comcast Spotlight. "They have been valued members of our organization, and will continue to ensure that Comcast Spotlight maintains its leadership position in an increasingly competitive environment."

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

COMCAST SPOTLIGHT PROMOTES LUCETTE MERCER TO VICE PRESIDENT, SALES RESEARCH

Fri, 08 Aug 2008 00:00:00 GMT

NEW YORK - July 14, 2008 - Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of entertainment, information and communications products and services, announced today that it has promoted Lucette Mercer to Vice President, Sales Research.

In her new role, Mercer will be responsible for overseeing the company's research initiatives. She will lead the development of a business unit providing Comcast Spotlight research teams with presentation, resource and tool optimization as well as customizable training materials designed to increase the level of expertise among the company's research departments and significantly improve the support provided to its sales teams. In her new role, she will be based in the company's Denver office and will report to Hank Oster, Senior Vice President and General Manager of Comcast Spotlight

"Comcast Spotlight is now an integral part of the television advertising marketplace, providing multi-platform marketing solutions for advertisers," said Oster. "Lucette's outstanding leadership, her knowledge of our platforms and products and her deep understanding of the sales research needs of our national and field sales force make her uniquely qualified to lead this effort."

Mercer joined Comcast Spotlight in 1999, most recently serving as Senior Director of Research and Marketing for the company's West Division. She previously served as Research Manager for Comcast Spotlight's Colorado and Wyoming markets and as an Account Executive for the company's regional ad sales team in Denver.

Prior to joining the cable industry, Mercer spent 14 years working in broadcast television and ad sales in Denver at KCNC-TV and KMGH-TV, and in St. Thomas, Virgin Islands, at WBNB-TV. Mercer is a graduate of Smith College.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Multichannel News: Comcast Spotlight's Perfect Storm

Wed, 06 Aug 2008 00:00:00 GMT

By K.C. Neel - Multichannel News - New York,NY,USA

On first blush, this might sound like bad news for media outlets, but Comcast Spotlight Pittsburgh sees an opportunity for the cable company to gain new ad ...

Click here for entire story

COMCAST SPOTLIGHT PROMOTES TWO TECHNOLOGY AND OPERATIONS EXECUTIVES

Mon, 14 Jul 2008 00:00:00 GMT

NEW YORK - July 14, 2008 - Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of cable, entertainment and communications products and services, today announced that it has promoted Adam LaRose to Vice President, Technology and Operations, and Rob Klippel to Vice President, Technical Operations and Advanced Advertising Trials.

Klippel joined Comcast Spotlight in 2004 as Vice President, Operations. He previously held management positions with Adelphia, MediaOne, Deloitte and Andersen Consulting (now Accenture).

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Media Contact:
Chris Ellis
Comcast Spotlight
Tel: 215.286.7771
Chris_Ellis@comcast.com

COMCAST SPOTLIGHT PROMOTES LUCETTE MERCER TO VICE PRESIDENT, SALES RESEARCH

Mon, 14 Jul 2008 00:00:00 GMT

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Media Contact:
Chris Ellis
Comcast Spotlight
Tel: 215.286.7771
Chris_Ellis@comcast.com

Multichannel News - Candidates Turn to Cable to Advertise

Wed, 09 Jul 2008 00:00:00 GMT

K.C. Neel -- Multichannel News,

Political ads on cable networks skyrocketed 800% in the first six months of 2008 compared the same period in 2004, said Tim Kay, NCC director of political strategy.

Click here for the entire article.

Nielsen Reports on TV, Internet and Mobile Usage among Americans

Wed, 09 Jul 2008 00:00:00 GMT

Nielsen released its first comparable US figures showing video and TV usage across the "three screens": television, internet and mobile devices..Screen time of the average American continues to increase, with TV users watching more TV than ever before (127 hrs, 15 min per month).

Summary at: www.marketingcharts.com

Download Report directly here from Nielsen

BRAVO TV TOP CHEF TOUR BUS VISITS CAMBRIDGE WHOLE FOODS TUESDAY JULY 1ST

Tue, 01 Jul 2008 00:00:00 GMT

(Wellesley, MA June 30, 2008)

Comcast Spotlight announced today that The Top Chef tour bus will make a stop at the Whole Foods in Cambridge on Tuesday July 1st from 10:30AM -5PM for a live and up close version of the widely popular cooking challenge series seen on Bravo TV.

Two of the most popular competitors from the last round of the show, Dale Talde, and Nikki Casconne will be on site for the event.

The bus, which replicates the challenges on the series, complete with cooking demos, gourmet tips and show secrets, will be located at the Whole Foods at 340 River Street, near Central & Harvard Square in Cambridge.

Also on site for the event will be representatives from the Cambridge Culinary Institute, who will provide samples and schedules of upcoming programs.

Most events are open to the public: the cooking demos can be viewed on a 52" plasma screen mounted outside the interior kitchen, and sample food prepared by the chefs will be distributed.

The afternoon cooking demos are by reservation only, and at 3:00pm-5:00pm a VIP private cooking demonstration will be offered to special Comcast Spotlight guests. The VIP list includes clients who purchase television spots on cable networks, including Bravo TV, and other advertising opportunities from Comcast Spotlight.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

About Bravo TV
Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed off-network dramas, and comedy and music specials, movies and by showing a whole different side of celebrities. Its critically acclaimed and award-winning original programming includes "Inside the Actors Studio," Project Runway, "Celebrity Poker Showdown," and Blow Out as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye." The networks latest hits include Being Bobby Brown and Kathy Griffin: My Life on the D-List. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the worlds leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For more information visit: www.bravotv.com.

About the chefs
Dale Talde
Dale Talde, a sous chef at Buddakan, one of New York's hottest restaurants, was born and raised in Chicago, where he helped open the renowned restaurant Jean Georges Vong. In Chicago, Dale worked with distinguished chefs like Carrie Nahabedian and Shawn Mcclain. With his Filipino background, Dale focuses on Asian flavors. A motto that drives Dale is "expect perfection, because if you fall short you're left with greatness."

Nikki Casconne
Nikki operates 24 Prince Restaurant in New York City as the chef and co-owner. Trained for many years in back of house and in front of house operations with great chefs like Jean-Georges, Shaun Doty and Anne Quatrano, Nikki believes a great chef must understand how to run a business as well as possess outstanding cooking skills. She is also a certified sommelier with extensive wine knowledge. Nikki loves not being restricted to any one particular cuisine and experiments with flavors and ingredients from all over the world.

CAPTAINS OF THE DEADLIEST CATCH FLEET IN BOSTON

Tue, 01 Jul 2008 00:00:00 GMT

Comcast Spotlight announced today that two well known skippers and cast members of the Discovery Channel's wildly popular reality show The Deadliest Catch will visit Boston and Comcast Spotlight on Friday June 6th.

Phil Harris, the Captain of the Cornelia Marie, and Keith Colburn, the Captain of the Wizard, both ships in the Deadliest Catch crab fishing fleet, will lunch with Comcast Spotlight clients at the Oceanaire Restaurant in Boston. The VIP guest list includes clients who purchase television spots on cable networks, including the Discovery Channel, and advanced media products from Comcast Spotlight. Comcast Spotlight provides effective advertising solutions on television, on line and on Video on Demand to local businesses and advertising agencies.

Lunch will include Alaskan king crab. Guests will each receive an autographed copy of the new book, Deadliest Catch Desperate Hours.

Following lunch, Captain Colburn will head over to Fenway Park for a VIP tour and to watch batting practice. He will then catch the game with another group of customers in the Comcast Spotlight luxury suite. Guests in the suite will also receive autographed copies of the book and photos with the Captain.

About the Discovery Channel
The Discovery Channel is the second most widely distributed cable network in the U.S., and it is the premier provider of real-world entertainment, offering a signature mix of compelling, high-end production values and vivid cinematography that consistently represent quality for viewers. Primetime programming features science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world.

About the Captains
Captain Phil Harris -- Cornelia Marie

A highly experienced seaman, Captain Phil Harris has worked in the commercial fishing industry for over 30 years. He has spent 17 of those years operating and co-owning the Cornelia Marie. Phil is joined again this season by his two sons, Josh and Jake. Josh, the older but less seasoned brother, is returning for a second season after serving as a greenhorn last year.
Phil lives in Seattle, Wash., during the off-season, where his hobbies include building handmade bird feeders and riding his Harley

Captain Keith Colburn -- Wizard

Keith Colburn is the captain of the Wizard, a World War II-era Navy ship that was converted into a fishing vessel in 1978. He started out as a deckhand in 1988, and took over as skipper in 1994. When the owner wanted to sell the boat, Keith took a gamble and purchased it in 2005.
Always the adventure seeker, Keith recently ran with the bulls in Pamplona. He lives outside Seattle, Wash., with his wife and two children.

Wellesley MA May 30, 2008
Media contact:
Kathy Taraschi
Comcast Spotlight
40 Walnut Street
Wellesley MA 02481
781-416-0120

LUCY LANGE JOINS COMCAST SPOTLIGHT AS AREA SALES MANAGER NORTH

Mon, 30 Jun 2008 00:00:00 GMT

FOR IMMEDIATE RELEASE

Media contact:

Kathy Taraschi

Comcast Spotlight Boston
40 Walnut Street

Wellesley, MA 02481
781-416-0120

Kathy_Taraschi@cable.comcast.com

Comcast Spotlight Announces Lucy Lange as Area Sales Manager North

Wellesley, MA (6/11/2008)

Jay Frogameni, Director of Sales Comcast Spotlight Boston, announced today that Lucy Lange has joined Comcast Spotlight as Area Sales Manager, North. In this role, Ms. Lange will be responsible for leading the sales teams in the Northern territory for Comcast Spotlight, which includes Bedford and Portsmouth New Hampshire, and Wakefield Massachusetts.

�?oLucy brings a solid understanding of the advertising product line to our team, as well as a wealth of experience managing sales organizations�??, said Frogameni, �?oHer experience will help the teams offer the wide range of advertising solutions that Comcast Spotlight can provide to local businesses�??.

Prior to joining Comcast Spotlight, Lucy held the position of General Manager Time Warner Cable in Charlotte North Carolina, where she was responsible for the management of account executives, local sales managers, and the production and creative departments.

Also, in Charlotte for Time Warner, Ms. Lange held the positions of General Sales Manager and Local Sales Manager.

Prior to her tenure with Time Warner, Ms. Lange held the positions of Account Executive, Local Sales Manager and General Sales Manager for the Dalton Group in Charlotte.

TROY TAYLOR JOINS COMCAST SPOTLIGHT AS AUBURN'S NEW LSM

Mon, 30 Jun 2008 00:00:00 GMT

FOR IMMEDIATE REALEASE

Media contact:

Kathy Taraschi

Comcast Spotlight Boston
40 Walnut Street

Wellesley, MA 02481
781-416-0120

Wellesley, MA (3/26/2008) - Jay Frogameni, Director of Sales, Comcast Spotlight, the advertising sales division of Comcast Cable, announced today the hiring of Troy Taylor as Local Sales Manager in the Westborough office. In this role, Troy will be responsible for the local sales team in Central Massachusetts, and for leading them in presenting the full range of advertising solutions that Comcast Spotlight brings to local business seeking to leverage the power of the Comcast Spotlight product line on television, on-line and on Demand.

Prior to joining the Boston Comcast Spotlight team, Troy held the position of Local Sales Manager for Greater Media Boston WMJX 106.7, and has also held the position of Account Executive with Clear Channel Radio JAMN 94.5 in Boston and with Clear Channel Radio in Louisville KY.

" We are excited to have Troy on our team, and his experience in media will prove to be a great asset to the sales team in Westborough," said Frogameni, "In addition, Troy brings a strong knowledge of the Central Massachusetts market which will prove to be very valuable to our organization"

"I am very excited to be part of the Comcast Spotlight team" said Taylor, "No other media sales organization is better suited to offer powerful advertising solutions to local businesses and I am proud to be a part of this dynamic sales organization"

Mediaweek - The Upfront: Fast Food, Packaged Goods, Cars Shift $60 Mil. to Cable

Mon, 30 Jun 2008 00:00:00 GMT

June 30, 2008
-By Anthony Crupi

".In the last four weeks, an unforeseen tide of incremental revenue flooded the cable marketplace, as high-profile quick-serve restaurants, packaged goods and automotive dollars were redirected away from the broadcast networks.."

Read the entire article here.

KATHLEEN REGAN JOINS COMCAST SPOTLIGHT AS BOSTON'S NEW LSM

Mon, 30 Jun 2008 00:00:00 GMT

FOR IMMEDIATE RELEASE

Wellesley, MA (5/9/2008) -Marc Stein, General Sales Manager Comcast Spotlight Boston, the advertising sales division of Comcast Cable, announced today the hiring of Kathleen Regan as Local Sales Manager in the Boston office. In this role, Kathleen will be responsible for the local sales team located in Boston and for leading them in presenting the full range of advertising solutions that Comcast Spotlight brings to local business seeking to leverage the power of the Comcast Spotlight product line. This suite of advertising solutions includes advertising on television, on-line and on Video on Demand.

Kathleen joins Comcast Spotlight with over twenty years experience in advertising sales in the Boston market, and most recently worked as District Manager for Idearc Media, where she was responsible for leading a team in the sale of print, direct mail, and online media.

Prior to that position, Kathleen held the positions of Inside Sales Manager and Market Development Manager for the Bell Atlantic Yellow Pages in Middleton, MA.

Kathleen begin her advertising career as an Advertising Account Representative for
NYNEX Information Resources in Middleton, MA

"Kathleen's deep knowledge of the Boston market and extensive experience working with both account executives and local advertisers makes her a valuable resource to both our clients and to her staff," said Stein, "she brings the leadership and business skills that will prove invaluable to our organization and to our customers."

Media contact:

Kathy Taraschi

Comcast Spotlight Boston
40 Walnut Street

Wellesley, MA 02481
781-416-0120

Charlie Thurston, President of Comcast Spotlight, to speak at Connecting with Health & Wellness Consumers in the Digital World

Thu, 29 May 2008 00:00:00 GMT

Charlie Thurston, President of Comcast Spotlight, will speak at Connecting with Health & Wellness Consumers in the Digital World, a forum sponsored by National Cable Communications (NCC) on Wednesday June 18, 2008 in New York, NY.

He will participate in a panel discussion focusing on how cable-delivered digital technology can enhance the performance of a healthcare company's media plan in terms of efficient targeting and return on investment.

He will be a participant in the panel "Targeting for Good Measure - " Turning Viewer Attention into New Ad Dollars," discussing addressable advertising technology.

More information is available at http://www.medadnews.com/News/Index.cfm?articleid=544224

Tony Coulson, Director of Strategic Alliances at Comcast Spotlight, to speak at Getting Personal: The Conference on Interactive TV Technology and Targeted Advertising

Thu, 29 May 2008 00:00:00 GMT

Tony Coulson, Director of Strategic Alliances at Comcast Spotlight, will speak at Getting Personal: The Conference on Interactive TV Technology and Targeted Advertising on Tuesday June 24, 2008 in Philadelphia, PA.

He will be a participant in the panel "Targeting for Good Measure - Turning Viewer Attention into New Ad Dollars," discussing addressable advertising technology.

More information is available at http://pkworldmedia.com/ikorb.php?page=conferences.shtml

PRODUCTS SEARCH FOR CUSTOMERS IN NEW AD SOLICITATION CAMPAIGN BY COMCAST SPOTLIGHT

Wed, 28 May 2008 00:00:00 GMT

To illustrate the value of advertising with Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of entertainment, information and communications products and services, launched a new ad campaign, to begin airing next week, in which consumer products humorously set out in search of customers by themselves. As the thirty-second spots remind advertisers,"products can't find their own customers. Fortunately, Comcast Spotlight can." The campaign underscores Comcast Spotlight's multi-platform marketing solutions that let advertisers reach their customers, wherever they are, through the company's on-air, online and on-demand offerings. The spots will air on various cable networks across the cable operator's footprint of nearly 90 U.S. markets.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Click here for more ad solicitation spots.

Media Contact:
Dana Runnells
Comcast Spotlight
Tel: 917.934.1015
Dana_Runnells@Cable.Comcast.com

COMCAST SPOTLIGHT PROMOTES MARK ALTSCHULER TO VICE PRESIDENT OF NATIONAL SALES

Thu, 01 May 2008 00:00:00 GMT

NEW YORK - May 1, 2008 - Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of cable, entertainment and communications products and services, today announced that it has promoted Mark Altschuler to Vice President of National Sales.

Altschuler oversees Comcast Spotlight's team of Directors of National Sales to grow revenue from national and large multi-market advertisers. He works closely with National Cable Communications (NCC), the nation's leading spot cable advertising firm representing Comcast Spotlight and other MSOs.

Altschuler joined Comcast Spotlight in 2002. He previously held sales management positions with Tribune Broadcasting, Group W Sports Marketing and New World Sales and Marketing.

"Mark is a proven leader with a genuine passion for our business," said John Tierney, Vice President of Regional/National Sales for Comcast Spotlight. "His continued focus on clients' evolving needs and our business opportunities will to help us excel in delivering industry-leading results for Comcast Spotlight and our advertisers."

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Media Contact:
Dana Runnells
Comcast Spotlight
Tel: 917.934.1015
Dana_Runnells@Cable.Comcast.com

COMCAST SPOTLIGHT PROMOTES BILL HAASE TO VICE PRESIDENT, FINANCE

Thu, 01 May 2008 00:00:00 GMT

NEW YORK - May 1, 2008 - Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of cable, entertainment and communications products and services, announced that it has promoted Bill Haase to Vice President, Finance.

Haase, who previously served as Senior Director, Finance, focuses on Comcast Spotlight's strategic initiatives and investments and plays a leading role in supporting new business opportunities. Since joining Comcast Spotlight in 2002, he has been integral to the company's acquisitions and integrations of Strata, Vehix, LoveComm and Spot Buy Spot.

"Through his leadership and strategic vision, Bill has built essential relationships with partners and vendors," said John Drain, Senior Vice President, Finance and Administration for Comcast Spotlight. "He is a valued member of our team and is helping us deliver more value for our clients."

Prior to joining Comcast Spotlight, Haase served as Financial Reporting Manager for CDNOW.com, and also worked for Ernst & Young, LLP. He is a Certified Public Accountant, and holds a bachelor's degree and MBA from Michigan State University.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Media Contact:
Dana Runnells
Comcast Spotlight
Tel: 917.934.1015
Dana_Runnells@Cable.Comcast.com

COMCAST SPOTLIGHT ANNOUNCES MARKETING AND COMMUNICATIONS TEAM PROMOTIONS

Mon, 28 Apr 2008 00:00:00 GMT

NEW YORK - April 28, 2008 - Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of cable, entertainment and communications products and services, announced that it has named Dana Runnells Director, Communications; Chris Ellis, Director, Communications; and Scott Eifert Director, Strategic Marketing.

Runnells, who previously was Director, Communications, oversees the marketing communications strategy and messaging for Spotlight's overall business and products. She also has responsibility for online marketing initiatives. She joined Comcast Spotlight in 2003, and reports to Vicki Lins, Senior Vice President, Marketing and Communications.

Ellis, who previously served as Senior Manager of Corporate Communications for Comcast, is responsible for directing Comcast Spotlight's internal communications across the company's footprint and supporting external marketing communications projects. He joined Comcast in 2000, and reports to Dana Runnells.

Eifert, who previously served as Senior Manager, Strategic Marketing, is responsible for the oversight of Comcast Spotlight' RecRoom.com Web site, network marketing analysis and reporting, strategic business presentations, strategic partnerships and sponsorships as well as providing marketing support and guidance for the company's Strategic Alliances team. He joined Comcast in 2003, and reports to Kellie Grutko, Vice President, Marketing.

"As our business continues to grow and evolve, the experience and leadership that Dana, Chris and Scott bring to our team will help us deliver clear, consistent messages to key audiences and value for our clients," said Lins.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Media Contact:
Dana Runnells
Comcast Spotlight
Tel: 917.934.1015
Dana_Runnells@Cable.Comcast.com

"OIL CAN" ENJOYS TIME WITH COMCAST SPOTLIGHT

Wed, 16 Apr 2008 00:00:00 GMT

FOR IMMEDIATE RELEASE:

Dennis "Oil Can" Boyd Joins Comcast Spotlight for Opening Day

Boston MA April 8, 2008

On April 8^th, Comcast Spotlight hosted an Opening Day party for their clients, followed by the home opener at Fenway Park. This invitation only event took place at Great Bay in The Commonwealth Hotel, around the corner from legendary Fenway Park.

Oil Can Boyd, also legendary, an alumnus of the Boston Red Sox and still active player, appeared. "Oil Can", as he is known, posed with guests for photos and signed special gift items for them. Oil Can, who is from Mississippi, and whose nickname comes from what those in Mississippi call beer, is an ambassador for the game of baseball. And since his exit from the major leagues in 1991, Boyd has never strayed from the game.

"We were thrilled to have Oil Can spend time with our clients," said Stephen Flaim, Vice President and General Manager Comcast Spotlight. "We know that our clients have a wide variety of options on which to spend their media budget and we appreciate their decision to do business with us. Any time we can thank them in a unique way, we want to do that. Our partnership with our customers is the most valuable asset that we have."

About Comcast Spotlight

Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Media contact:

Kathy Taraschi

Marketing Manager
Comcast Spotlight Boston

Tel: 781-416-0120

COMCAST AND STARCOM MEDIAVEST GROUP EXPAND ADDRESSABLE ADVERTISING TRIAL TO BALTIMORE

Fri, 04 Apr 2008 00:00:00 GMT

NEW YORK and CHICAGO, April 4, 2008 - Comcast Spotlight, the advertising sales division of Comcast Cable, and leading media agency network Starcom MediaVest Group (SMG) announced today the expansion of their agreement to test addressable TV advertising with a trial scheduled to launch in the third quarter of 2008 in the Baltimore, MD area. The companies also shared findings of a recently completed groundbreaking trial of addressable advertising technology, designed to make television advertising more relevant for viewers and more accountable for advertisers.

The initial technical trial, which began in December 2006, took place in Huntsville, AL. Comcast successfully delivered thousands of ads, across eight popular cable networks, addressed to different anonymous groups of households based on general characteristics selected by the trial's participating advertisers.

The trial was intended to illustrate the effectiveness and efficiency of addressable advertising. Comcast has been offering zone-based advertising, but this was the industry's first significant effort to deliver different ads within the same commercial break to different household groupings, based on demographics and advertiser segments, but not personally identifiable information, in the interest of increased ad relevance.

"Addressable advertising gets us closer to the power of mass personalization by delivering highly relevant brand messages to engaged consumers, and this is the ideal connection in a world of scarce consumer attention," said Laura Desmond, CEO-The Americas at Starcom MediaVest Group.

Major marketers active in the trial, all SMG agency clients, included General Motors, Discover Card, Hallmark, Kraft Foods, Mars, Miller Brewing Company and Procter & Gamble. One of the unprecedented capabilities demonstrated in this trial was advertisers were able to segment the market into audiences based on demographic data, and Comcast was able to deliver relevant ads for the advertisers' products and services to each segment.

Comcast's data services partner, Experian� Marketing Services, assisted Comcast in segmenting the market and matching relevant messages to groupings of households. Addressable advertisements were delivered with the support of OpenTV's SpotOnT advanced advertising solution, which allows for seamless switching of video ads to aggregated groups of set-top boxes. During the trial, SMG received reports and analysis based on aggregated, anonymized viewership information from Comcast and its research partner TNS Media Research.

The trial revealed that viewers who saw ads directed to households within a particular group were less likely to change channels. Comcast and SMG found that, overall, homes receiving addressable advertising tuned away 38% less of the time available than homes that received non-addressable advertising.

According to George Shababb, COO TNS Research, this 'tune away' methodology opens important new doors to understanding the effectiveness of addressable video advertising. The trial also demonstrated a 56% greater efficiency from sending ads only to relevant groupings that the advertiser wanted to reach, based on the per-spot costs of addressable and non-addressable ads.

The Huntsville market was selected to pave the way for a larger scale deployment in 2008. The next Comcast Cable market slated to receive an expanded trial of addressable advertising is Baltimore, MD using Invidi's AdvatarT technology. SMG will continue to be the media agency partner for an additional twelve months and will play a central role in the Baltimore area trial, expected to begin this summer.

"The shift of client dollars to digital media has largely been driven by the delivery of relevant and accountable advertising, something the online industry has built their entire business model upon," said Curt Hecht, Chief Digital Officer at Starcom MediaVest Group. "Television needs its equivalent, and our trials indicate addressability could be it. Now they need to move at online speed to make it a reality and reinvent the television marketplace."

"Cable's unique technology can make TV advertising more relevant for our cable customers while providing innovative marketing solutions for our advertising clients and maintaining cable's commitment to safeguard customer privacy," said Charlie Thurston, President of Comcast Spotlight. "We see addressability as a critical capability for the future of advanced advertising touching virtually every format from linear on-air to on demand and interactive, and eventually, even DVRs."

"Across the board, we - like all marketers - have increasingly demanded more accountability in our marketing efforts. In a world with increased digital resources, converging technologies and greater need for fine-tuned consumer focus, there is no reason not to demand this accountability from TV advertising," said Betsy Lazar, Executive Director of Advertising and Media Operations at GM. "We believe that this effort by Comcast in partnership with Starcom MediaVest Group is a momentous step towards the future."

###

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

About Starcom MediaVest Group
Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of highly specialized consumer contact companies. SMG's global organization includes strategic marketing communication architects who are highly specialized in media management, response media, internet and digital communications, as well as multicultural, entertainment, gaming, sports, sponsorship, event marketing and media. With nearly 5,800 employees in 110 offices worldwide, SMG delivers brand-building results for many of the world's leading companies. It is part of Paris-based Publicis Groupe S.A..

Media contacts:

Dana Runnells
Comcast Spotlight
Tel: (917) 934-1015
Dana_Runnells@cable.comcast.com

Lena Petersen
Starcom MediaVest Group
Tel: (312) 220-4169
lena.petersen@smvgroup.com

COMCAST SPOTLIGHT HIRES ANDREW SEAY AS SENIOR DIRECTOR, PRODUCT MANAGEMENT

Thu, 27 Mar 2008 00:00:00 GMT

NEW YORK - March 27, 2008 - Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of cable, entertainment and communications products and services, announced that it has hired Andrew Seay as Senior Director of Product Management. In this new role, he will lead Comcast Spotlight's product management team, which is charged with bringing to market interactive and targeted advertising products across Comcast's video platforms.

Based in Philadelphia, Seay comes to the company with more than 17 years of diverse and large-scale program leadership experience across multiple industries, including financial services, manufacturing, government and media. Most recently, he served as Director of Global Wireless Product Development for NBC Universal, where his duties included leading development of the company's mobile content products as well as creating the first NBCU MediaFLO distribution network for full episodic content. Prior to his tenure at NBCU, he served as program manager and business strategists for the wireless division of National City Corporation and as North American IT operations manager for GE Lighting. He has also served as chief information officer for a U.S. Marine Aircraft Group.

"Bringing Andrew in to lead product management efforts highlights our dedication to creating and offering some of the industry's most advanced marketing solutions," said Comcast Spotlight's Senior Vice President of New Business Development, Warren Schlichting.

Seay holds a bachelor's degree in mathematics from Harding University and a master's degree in computer information systems from Boston University. He also holds a multitude of technical and professional certifications, including Design for Six Sigma (DFSS).

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Media Contact:
Dana Runnells
Comcast Spotlight
Tel: 917.934.1015
Dana_Runnells@Cable.Comcast.com

COMCAST SPOTLIGHT PROMOTES JEFF HAMSTAD TO VICE PRESIDENT OF HUMAN RESOURCES

Fri, 29 Feb 2008 00:00:00 GMT

NEW YORK - February 29, 2008 - Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of entertainment, information and communications products and services, announced today that it has promoted Jeff Hamstad to Vice President of Human Resources. In his new role, Hamstad will be responsible for leading the development and implementation of Comcast Spotlight's human resources policies, programs and practices, including employee relations, compensation, training, talent management and employee services.

Hamstad will focus on deploying new systems and technologies designed to improve employee performance and retention and to help enable Comcast Spotlight's Human Resources department to become increasingly employee focused.

Hamstad joined Comcast Spotlight in 2002, most recently serving as Area Vice President of Human Resources for the company's West Division. He previously served as Senior Director of Human Resources for USA.net, Inc.

"Jeff has established himself as a results-oriented leader who consistently provides human resources support and direction to our management and who aligns human resources goals with overall business goals," said John Drain, Senior Vice President of Finance and Administration for Comcast Spotlight. "Over the last six years, Jeff's leadership, experience and energy have been invaluable to our organization. He is highly regarded throughout the company and has consistently ensured that our Human Resources community and management team responds to our employees' needs."

Hamstad graduated from Cal-Poly (California Polytechnic State University) in San Luis Obispo, CA, with a bachelor's degree in Business Administration. He will be based in Comcast Spotlight's Denver office.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Media Contact:
Dana Runnells
Comcast Spotlight
Tel: 917.934.1015
Dana_Runnells@Cable.Comcast.com

Mark Altschuler, Senior Director of National Sales at Comcast Spotlight, will present Generation NEXT Advertising

Wed, 27 Feb 2008 00:00:00 GMT

Mark Altschuler, Senior Director of National Sales at Comcast Spotlight, will present Generation NEXT Advertising: Introducing New Strategies for a Diversified Consumer at the 32nd Annual DMA Financial Services Conference on Monday March 17, 2008.

He will demonstrate how the financial services industry can go beyond the thirty-second spot to increase awareness of products and services and engage customers like never before.

More information: http://www.the-dma.org/conferences/dmafscannual/

COMCAST SPOTLIGHT HIRES ROBERT IVINS AS VICE PRESIDENT OF DATA DEVELOPMENT

Mon, 25 Feb 2008 00:00:00 GMT

NEW YORK - February 25, 2008 - Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of entertainment, information and communications products and services, announced today that it has hired Robert Ivins as Vice President of Data Development. Ivins will be responsible for the development of data strategy and will oversee the design and delivery of information products that utilize data streams from Comcast's interactive media to support all ad-supported digital platforms including linear television, video on demand and online advertising. This is a new role for the company, created to capture the value of data, and it signifies the company's commitment to providing clients with the measurement they require in a multi-platform media landscape.

Ivins comes to the company with more than 20 years of global experience in advanced analytics, modeling and marketing research. He most recently served as Executive Vice President and Managing Director for comScore Europe, a leader in measuring the digital world, where he was responsible for developing strategy and product offerings to build the company's international presence. Prior to his work at comScore, Ivins held the position of Director of Research for Yahoo Europe. Ivins built a program to increase data and research utilization rates in product development, corporate development, sales and management.

"Media measurement and data is the critical driver for ad sales revenue," said Hank Oster, Senior Vice President and General Manager of Comcast Spotlight. "In a shifting media landscape, clients need an accurate performance gauge of interactive platforms in tandem with linear television. We are committed to providing the data that clients need and are confident that Bob's experience will help existing and new clients understand the true value of our multi-platform marketing solutions."

Ivins graduated from Pennsylvania State University with a B.S. in Economics.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Media Contact:
Dana Runnells
Comcast Spotlight
Tel: 917.934.1015
Dana_Runnells@Cable.Comcast.com

Kevin Groskopf Promoted to Regional Sales Manager of The Boston Interconnect

Mon, 25 Feb 2008 00:00:00 GMT

Kevin Groskopf Named Regional Sales Manager Comcast Spotlight Boston

Boston, MA (January 30, 2008)-Keith Festa, Director of Sales, Comcast Spotlight Boston, announced today that Kevin Groskopf has been named Regional Sales Manager Comcast Spotlight Boston. In this role, Kevin will direct the activities of a team offering multi media advertising solutions to regional clients in the Boston market.

Kevin's experience began at Starcom Worldwide in Chicago. His positions included Media Supervisor for the McDonalds Co-ops, Northeast, where he managed the day to day business across 6 agency departments, Media Buyer/Planner for Canon USA, where he was responsible for the spot television buys in 21 markets, and Assistant Media Buyer/Planner for Kraft Foods where he executed print plans across 3 brands.

Most recently, Kevin held the position of Account Executive with Comcast Spotlight Boston, where he handled the integrated business of multiple clients and developed campaigns for them across multiple media platforms.

"Comcast Spotlight Boston is dedicated to bringing clients new ways to reach targeted audiences utilizing the advancements that Comcast is making in the television viewing experience. With Kevin's experience and leadership, the regional team will continue to offer advertising solutions across both linear and advanced media platforms and to focus on our clients needs", said Keith Festa, Director of Sales Comcast Spotlight Boston, "We are very excited to have Kevin in this new role".

About Comcast Spotlight

Media contact:

Kathy Taraschi 781-416-0120

Davina Kent Joins Comcast Spotlight's Strategic Alliances Team

Mon, 18 Feb 2008 00:00:00 GMT

NEW YORK - February 18, 2008 - Comcast Spotlight, the advertising sales division of Comcast Cable, announced today that it has hired Davina Kent as Director of Strategic Alliances. She will work closely with the client and agency community to commercialize Comcast's advanced advertising products in order to improve the effectiveness and efficiency of national advertisers' marketing plans. She will also work with national advertisers across key product categories on multi-platform marketing opportunities, managing and expanding business relationships, as well as identifying new sales opportunities. Kent will be based in the San Francisco office of Comcast Spotlight.

In her new role at Comcast, Kent will be working closely with Spotlight's Product Management team in Philadelphia to help define and deploy Comcast's interactive TV offerings. This is a critical role given Comcast's commitment to introduce enhanced advertising solutions that meet the needs of the advertising community.

Most recently, Kent held the role of Vice President of National Advertising Sales at TiVo, where she was in charge of developing the first DVR advertising platform, including defining pricing strategy and productizing ad features. Prior to her work with TiVo, Kent oversaw the launch of DIRECTV in Chile, Venezuela, Mexico, and Columbia and managed brand integration in 15 ethnic markets in the U.S.

"Davina's extensive experience in advertising sales and her long-standing relationships with key clients and agencies will be an asset to further our goal of securing national advertising opportunities," said Andrew Ward, Vice President of Strategic Alliances for Comcast Spotlight.
"Her tenure at major companies like TiVo and DIRECTV will contribute significantly to our ad sales efforts as we continue to remain at the forefront of our ever-evolving industry."

A graduate of San Diego University, Kent currently serves as an advisory board member for AdPerk, a San Francisco-based company that rewards users for watching advertiser videos online, and mywaves, the fastest growing, carrier independent mobile video company delivering web videos to cell phones around the world.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Media Contact:
Chris Ellis
Tel: 215.286.7771
Chris_Ellis@Comcast.com

Comcast Spotlight Acquires Vehix

Mon, 11 Feb 2008 00:00:00 GMT

NEW YORK - February 8, 2008 - Comcast Spotlight, the advertising sales division of Comcast Cable, today announced that it has acquired Vehix, a multi-platform network that provides car buyers with a one-stop shopping experience. With the completion of this transaction, Comcast secured a 100% ownership of Vehix. Prior to the acquisition, Comcast owned a minority interest in Vehix. The remaining interest was purchased from a shareholder group, led by the Ken Garff Automotive Group.

Vehix was launched in 1996 as an online portal designed to facilitate the automotive research and purchase processes for consumers. Today, the company distributes automotive content through multiple platforms, including the broadband and on-demand platforms of Comcast Spotlight, allowing more than 3,000 dealers to promote nearly 800,000 vehicles in online inventory at www.vehix.com. In addition to original video content and proprietary virtual showroom technology, Vehix aggregates and co-develops content with best-of-breed brands like J.D. Power, Car and Driver Magazine, and NADA Guides.

"Acquiring Vehix demonstrates our commitment to bringing advanced integrated marketing solutions to this important advertising category," said John Drain, Senior Vice President, Finance/Administration, at Comcast Spotlight. "Vehix will enable our sales teams to partner with automotive advertisers of all sizes and create uniquely efficient and effective on-air, online and on-demand marketing campaigns."

Automotive advertisers can combine the power of thirty-second spots and advanced advertising capabilities to reach in-market car shoppers at all stages of the purchase process with highly relevant information and content. Shoppers can build their dream car, compare makes and models, and browse virtual showrooms filled with video, 3-D animation and rich media. Also available, are Video Buying Guides for various vehicle categories (such as SUVs), complete with J.D. Power ratings. Sellers can list their vehicle, or calculate trade-in values. Buyers can read reviews, search online inventory, and request price quotes. Mobile phone users can continue to receive search results while on the road, all while finding and contacting dealers for prices.

"Being part of Comcast Spotlight enables Vehix to grow its distribution channels and content partnerships while enhancing the car shopping experience," said Derek Mattsson, CEO of Vehix. "We're in a position to provide automotive advertisers a level of content and digital platform integration that is unrivaled by our competitors."

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

About Vehix

Vehix is a multi-platform digital automotive network designed to provide consumers with a truly one-stop automotive shopping experience. Vehix, through its unique content, inventory and advertising network, offers superior written and video content, objective third-party information and best-in-class research tools. All of Vehix's car research and purchase tools are available on multiple platforms, including the Internet, cable television, video-on-demand, and on mobile devices. Vehix launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers. For more information visit www.vehix.com.

Comcast Spotlight Media Contact:
Dana Runnells
1114 Avenue of the Americas
New York, New York 10036
Tel: 917.934.1015

Vehix Media Contact:
Kirsten Hamling
Traction Communications
Tel: 303-302-2150

HealthiNation and Comcast Spotlight Launch On Demand Health Portal for Digital Cable Customers

Mon, 11 Feb 2008 00:00:00 GMT

February 11, 2008, New York - HealthiNation, the leading network for health literacy programming, today announced that it is working with Comcast Spotlight, the advertising sales division of Comcast Cable, to offer health information programming at no additional charge for Digital Cable customers through Comcast's ad-supported On Demand destination, "Searchlight" This content will be available in the "Health & Wellness" folder beginning February 4 in Atlanta, Boston, Chicago, Detroit, Philadelphia and Seattle with a rollout across all of Comcast's markets in May 2008.

As part of the agreement, Comcast Spotlight will offer local sponsorship opportunities to hospitals and other health service providers for HealthiNation's programs. The independent and high-quality nature of HealthiNation content is an attractive selling point to advertisers, who are increasingly looking to connect with consumers in their communities in a meaningful way.

With Comcast's industry-leading On Demand service, customers have complete control over their viewing experience and can fast-forward, rewind, pause and restart their selections. Comcast's signature On Demand service fundamentally changed the way people watch TV. Since launching in 2003, On Demand has grown from a few hundred choices to more than 10,000 choices each month. Over that time, Comcast customers have watched more than six billion On Demand selections. Currently, Comcast customers are starting an On Demand program more than 100 times every second.

"We're very excited to bring our passion for health literacy to Comcast's Digital Cable customers across the country,�?? said Raj Amin, HealthiNation CEO. "Searchligh's Health and Wellness On Demand will give viewers a way to get informed before seeing the doctor, anytime they want."

HealthiNation is a trusted health information source created to address consumers' need for accurate, easy-to-understand health content. The site educates and empowers viewers by bringing doctors right into the home to explain a variety of health topics through short, informational videos using 3-D bio animations. With credible doctors who cut through the medical jargon and real-life stories from everyday people, viewers are able to have instant access to up-to-date health information and the tools to improve their overall health.

"Through Searchlight's 'Health & Wellness' category, our customers will have access to high quality health programs from HealthiNation whenever they want" said Tom Wolfe, Vice President, Product Marketing & Promotion for Comcast Spotlight. "Our relationship with HealthiNation allows us to provide a service for viewers to receive up-to-date health programming and convenient connections to local health service providers."

Each month, 14.7 million Comcast Digital Cable customers will be able to view new programs covering topics ranging from allergies and asthma to wellness topics such as nutrition and cancer prevention. HealthiNation's videos are produced independently and reviewed by the company's medical advisory team, which includes respected physicians from various fields of medicine.

ABOUT HEALTHINATION
HealthiNation is a leading health literacy network, created to help people take control of their health with short informational video programs. Content is developed by HealthiNation's producers along with experienced health care professionals in their respective medical fields, to give people a credible and interesting way to get informed. Available on TV and online across the nation, HealthiNation's programming can be viewed through cable on-demand partnerships with Comcast, Cox, Charter Communications, BrightHouse, Insight, MediaCom and Bresnan. Its online programs are seen through its affiliate partners including Yahoo! Health, Prevention, U.S. News & World Report, Quality Health, and many other sites. For more information on HealthiNation, please visit www.healthination.com.

ABOUT COMCAST SPOTLIGHT
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

# # #
Media Contacts:

Dacrie Brooks
Cohn & Wolfe for HealthiNation
(212) 798-9804
dacrie_brooks@cohnwolfe.com

Dana Runnells
Comcast Spotlight
917 934 1015
Dana_Runnells@cable.comcast.com

Local TV Early Election Winner

Sun, 13 Jan 2008 00:00:00 GMT

By Chuck Ross

TelevisionWeek, January 13 - ".In New Hampshire, 82% of all political spots leading up to the primary ran on spot cable, according to Dan Sinagoga, director of political advertising sales for Comcast Spotlight, the advertising sales division of Comcast Cable."

Read complete article here...

Comcast Spotlight Names Director of Automotive Advertising Sales

Tue, 08 Jan 2008 00:00:00 GMT

New York, January 8, 2008 --- Comcast Spotlight announced today the promotion of Jonathan M. Bernard to the newly created position of Director of Automotive Advertising Sales at Comcast Spotlight, the advertising sales division of Comcast Cable. Bernard will oversee Comcast Spotlight's local, regional, and national automotive sales teams, to grow the:30-second spot business while driving additional revenue with Comcast's interactive offerings including On Demand and Comcast.net. Bernard also will work closely with automotive sales teams at National Cable Communications (NCC), the spot cable advertising firm that represents Comcast and other multiple system operators, reaching virtually every wired cable home in the country.

Bernard also will oversee all of Comcast's additional capabilities for automotive advertisers including advanced research using PolkInsight, a web-based platform that provides detailed trending, demographic and geographic detail on vehicle registration activity, and Vehix, a multi-platform digital automotive network that provides consumers with a one-stop automotive shopping experience.

Bernard has been part of the Comcast family since 1998. He most recently led automotive sales efforts for the Tri-State area, and before that, he successfully ran the company's first automotive sales team in Chicago. Bernard reports to John Tierney, Vice President of Regional/National Sales at Comcast Spotlight.

"This new position was created to meet the evolving needs of automotive advertisers of all sizes," said Tierney. "We are confident that Jonathan's experience will help them meet their needs - and ultimately, grow our business in this important category."

About Comcast Spotlight

###

Dana Runnells
Director, Communications
Comcast Spotlight
1114 Avenue of the Americas
New York, New York 10036
Tel: 917.934.1015

R.L. Polk & Co. Signs Comcast Spotlight to PolkinsightT Agreement

Fri, 04 Jan 2008 00:00:00 GMT

SOUTHFIELD, Mich. (January 2, 2008) - R. L. Polk & Co. announced today that Comcast Spotlight, the advertising sales division of Comcast Cable, has entered into a multi-year agreement to utilize PolkInsightT for Media, a web-based platform that provides detailed trending, demographic and geographic detail on new and used vehicle registration activity, to support its advertising sales operations. PolkInsight will be fully rolled-out into all Comcast Cable markets over the next several months.

Polk has been providing automotive registration data to Comcast Spotlight for several years, and this information has been integrated into software tools built and maintained by Comcast. The move to PolkInsight as the delivery platform will provide improved flexibility, capability and support to drive Comcast Spotlight's advertising sales teams.

"PolkInsight will help our sales teams pinpoint the geographies, demographics and vehicle segments where a dealer may need advertising support to improve sales," said Kevin Cuddihy, vice president of advertising sales for Comcast Spotlight. "We are focused on providing automotive manufacturers and regional dealer associations the most advanced research so they can best utilize our multi-platform marketing solutions, and PolkInsight will be a key tool."

"Our sophisticated automotive intelligence solutions provide a competitive advantage to media organizations selling advertising to automotive-related organizations," said Audrey Takacs, vice president, media solutions for R. L. Polk & Co. "We look forward to a successful launch of PolkInsight and expanding our business relationship with such a valued client as Comcast."

About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Warren Schlichting, Senior VP of New Business Strategies, to represent Comcast Spotlight at Digital Hollywood during 2008 International CES.

Wed, 02 Jan 2008 00:00:00 GMT

Warren Schlichting, Senior VP of New Business Strategies, to represent Comcast Spotlight at Digital Hollywood during 2008 International CES.

Reinventing Advertising: Broadcast vs. the New Platforms - Monday, January 7, Noon.

More information at http://www.digitalhollywood.com/CES2008.html

Keith Festa promoted to Director of Sales for the Boston Interconnect

Wed, 19 Dec 2007 00:00:00 GMT

Boston - Comcast Spotlight, the advertising sales division of Comcast Cable, announced the promotion of Keith Festa to Director of Sales of the Boston Interconnect. In this role, Keith will lead our regional and national sales teams and will be responsible for creating initiatives that support and advance our overall Interconnect sales goals for both traditional spot and advanced media.

Keith joined the company a little more than ten years ago. He has held roles of increasing responsibility and success moving within the Interconnect from National Sales Manager in 2000 to Regional Sales Manager. He was RSM since 2003. In addition to his strong Interconnect sales experience, Keith was nominated for CAB's Sales Manager of the year in 2006.

Keith' strong understanding of the business, his relationships with clients and agencies and his passion and leadership, will be true assets in his new role.

About Comcast Spotlight

Karen Marshall named VP/GM for Northern New England

Wed, 19 Dec 2007 00:00:00 GMT

Burlington- Comcast Spotlight, the advertising sales division of Comcast Cable, announced the promotion of Karen Marshall to VP/GM for Northern New England. In this role, Karen will be responsible for local, regional, and national advertising sales, marketing and operations for Northern New England - which includes the Springfield MA DMA and Burlington DMA zones in VT, NH and NY.

Since joining the company in November 2006 as Area Sales Manager, Karen has done an exceptional job building and growing the local, regional and national sales teams in Northern New England. During her time at Spotlight, she has led the conversion of the Vermont/Adelphia operations to Comcast systems and standards. She has also developed strong ties to the business community - serving as Chair of the Vermont Economic Progress Council, Board Member of the United Way of Chittenden County and the VNA, and past Chair of the Lake Champlain Regional Chamber of Commerce.

Karen's proven talents will continue to help Comcast Spotlight maximize sales, build stronger advertiser relationships and explore innovative revenue opportunities in our new and growing Northern New England markets.

About Comcast Spotlight

Karen Marshall named VP/GM for Northern New England

Wed, 19 Dec 2007 00:00:00 GMT

About Comcast Spotlight

Boston Business Journal- Realtors turn to Comcast to put listings ON DEMAND

Fri, 07 Dec 2007 00:00:00 GMT

By W. Marc Bernsau

In a difficult market where real estate agents struggle to stand out from the pack, dozens of local players are using on-demand television listings as a way to market their homes.

Comcast Corp. has seen an increase in interest in its Searchlight real estate listing channel since it launched the service about a year ago. The company now boasts between 500 and 600 listings by about 70 real estate companies for homes in central and eastern Massachusetts and southern New Hampshire.

While showcasing homes on television is nothing new, real estate agents see the decreased costs and targeted nature of on-demand advertising as a way to gain a competitive edge when luring buyers their way.

Realtors provide Comcast with a photograph and information about the size, location and features of a home, and the cable company turns the information into short videos. Subscribers can then turn on Channel 888 and surf the listings based on region and price.

Original Article

Mediaweek - Study: 75% of Digital Cable Subs Use Interactive Program Guide

Tue, 27 Nov 2007 00:00:00 GMT

Anthony Crupi

NOVEMBER 27, 2007 -

Digital-cable subscribers increasingly rely on their interactive program guides in order to navigate the 500-channel universe, a discovery that, among other things, could help redefine the IPG as an indispensable advertising platform.

According to a new study commissioned by Gemstar-TV Guide International and Comcast Spotlight, 75 percent of IPG users immediately turn to the guide upon switching on their sets, making the platform a significant aggregator of eyeballs.

Click here for entire article.

Gemstar-TV Guide and Comcast Spotlight Unveil Study of Viewers' Engagement With Interactive Program Guides

Tue, 27 Nov 2007 00:00:00 GMT

November 27, 2007 (Los Angeles, CA and New York, NY) - Gemstar-TV Guide International, Inc. (NASDAQ: GMST), a leading media, entertainment and technology company, and Comcast Spotlight, the advertising sales division of Comcast Cable, today unveiled findings from a national study by Lieberman Research Worldwide evaluating television viewers' level of engagement with Interactive Programming Guides (IPGs). This is the first major study of its kind to be released into the market in the last five years. The findings show that IPGs are considered a necessity for viewing and a valuable medium for entertainment marketers.

Key Findings

Users want their IPG! (and use it all the time)

At least eight out of ten i-Guide* users agree that they always use their IPG to find what to watch and their IPG is a necessity for their viewing experience.
I-Guide users agree that their IPG makes them aware of programs they didn't know about, is the best information source about TV programs and episodes, and enhances their overall TV viewing experience.
The vast majority of i-Guide users agree that they use their IPG when they first sit down to watch TV, when a new program begins, during commercial breaks and when they're bored with what they're watching.
One-quarter of i-Guide users report using their IPG every/or almost every time a commercial comes on.

In an era of consumer choice, consumers are looking for guidance.

Two-thirds of TV viewers decide what to watch after they sit down, switching on their TV sets with no specific destination in mind.

The IPG is an essential planning and viewing tool, and its features offer opportunities to promote premium channels, VOD, and program planning.

65 percent turn to their IPGs while watching programs to see what's on other channels.
One-quarter lean on their IPGs to check for shows airing later in the week.
85 percent of i-Guide users report turning to the IPG when a commercial comes on.

IPG advertisements have high response rates: 50 percent of consumers who see them take action. Viewers are very likely to interact with ads placed on IPGs, especially those related to TV shows or sporting events.

One-half of i-Guide users report noticing ads on their IPG at least once a week.
One-half of i-Guide users noticing IPG advertisements say they have clicked on the ad, with about one-fifth clicking on ads at least once a week.
Two-fifths of i-Guide users noticing IPG ads recall seeing an ad for a specific TV program or sporting event.
Noticing TV program ads often leads to viewing, with seven out of ten of those who recalled an ad saying they actually watched the program.
Almost 40 percent of those who recalled seeing a movie/event advertised, ordered it.

"These findings are particularly poignant with the FCC deadline for digital transition looming. The future of TV requires proper navigation tools that narrow the vast programming universe into a manageable menu of viewing options to the two-thirds of viewers who sit down to watch TV with no specific destination." said Richy Glassberg, senior vice president and director of ad sales, Gemstar-TV Guide. "IPGs have really evolved from a nice 'extra' to 'can't live without it' status and we should see viewers' reliance on IPGs grow as powerful enhancements to functionality are built into the guide experience."

"IPGs have come of age as an ad medium. They now have the substantiation and support points to show they've become portals to television and a true point of purchase positioning for advertisers," said Hank Oster, senior vice president and general manager of Comcast Spotlight. "In contrast to the relatively low level of engagement that banner ads elicit online, these results show that a high percentage of consumers notice and take action on IPG ads. Our Digital Cable customers want to be guided through the myriad of choice we offer them, and entertainment marketers especially can help guide them with banner ads that provide quick and easy access to linear and ON DEMAND programming."

Sampling and Methodology
The 'IPG Attitude and Usage Study'was conducted by telephone from June 12 - July 20, 2007 by Lieberman Research Worldwide, with a nationally representative sample of 1,612 respondents made up of Comcast IPG viewers, TV Guide Interactive viewers, and consumer electronics viewers (those viewing IPG not through a cable service or set top box, but through their TV set).

*i-Guide ® is the industry's most widely-deployed IPG.

About Gemstar-TV Guide
Gemstar-TV Guide International, Inc. (the "Company") (NASDAQ:GMST) is a leading global media, entertainment, and technology company that develops, licenses, markets and distributes products and services that maximize the video guidance and entertainment experience for consumers. The Company's businesses include: television, publishing, and new media properties; interactive program guide services and products; and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.

This news release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Any such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that may cause actual performance or results to differ materially from those in the forward-looking statements, including risks and uncertainties related to the timely availability and market acceptance of products and services incorporating the Company's technologies and content; our investments in new and existing businesses; the impact of competitive products and services; and the other risks detailed from time to time in the Company's SEC reports, including the most recent reports on Forms 10-K, 10-Q and 8-K, each as it may be amended from time to time. The Company assumes no obligation to update these forward-looking statements.

Note to Editors: Gemstar, TV Guide, and iGuide are trademarks or registered trademarks of Gemstar-TV Guide International, Inc. and/or its subsidiaries. The names of other companies, products and services used herein are for identification purposes only and may be trademarks of their respective owners.

# # #

TV Guide Contacts:
Media:
Eileen Murphy, 212-852-7336, eileen.murphy@tvguide.com
Bo Park, 212-852-7589, bo.park@tvguide.com
or
Analysts and Investors:
Rob Carl, 323-817-4600, rob.carl@tvguide.com

Comcast Spotlight Contact:
Media:
Dana Runnells, 917-934-1015, dana_runnells@cable.comcast.com

Comcast Spotlight Expands Hispanic Network Advertising Opportunities in Miami

Wed, 03 Oct 2007 00:00:00 GMT

MIAMI - October 3, 2007 - Advertisers now have more options to reach prospective Hispanic customers in the Miami area. Comcast Spotlight, the advertising sales division of Comcast Cable, announced today that, beginning October 1, it will offer ad insertion on seven additional Spanish-language networks in the Miami-Ft. Lauderdale Designated Market Area (DMA), the third most populous Hispanic market in the U.S. Advertisers will be able to insert their ads on popular cable networks including MTV3, ESPN Deportes, CNN en Espa�ol, GolTV, Canal Sur, History Channel en Espanol and WAPA-TV in addition to Galavisi�n, Mun2, and Fox Sports en Espa�ol. These ten networks are available to all Comcast Digital Cable customers in this market and further establish Comcast as a leader in multicultural marketing solutions.

"Agencies and clients alike are constantly searching for new vehicles to reach this ever-changing marketplace. One of cable's great advantages is the ability to customize local channel line-ups, and we are excited to be able to add this portfolio of Spanish-language networks to the mix," said Phillip Woodie, director of multicultural sales for Comcast Spotlight. "We plan to make additional Spanish-language networks available in other markets within our footprint in the near future."

"According to Nielsen Media Research, Spanish is the language of choice in two-thirds of Miami's Hispanic households," said Ian Dennett, Area Vice president of Comcast Spotlight in South Florida. "The addition of these networks demonstrates how committed Comcast is to meeting the multicultural advertising needs of this community."

"Comcast is committed to serving all of our valuable customers and their diverse interests. South Florida represents an incredible opportunity for businesses that want to reach the expanding Hispanic marketplace," said Filemon Lopez, Regional Senior Vice President of Comcast Cable's South Florida Market.

Comcast Spotlight helps advertisers of all sizes reach the multicultural marketplace, including the Hispanic population, estimated to reach more than 51 million by 2011 with a purchasing power expected to rise to more than $1 trillion by 2010,* using innovative technologies and advanced research to send the right message to the right audience.

*Source: http://www.onetvworld.org/main/cab/diversity/downloads/Hispanics_Market_Overview.pdf

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in on-air, on-demand and online marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

# # #

Media contact:

Stella Oliver, Marketing Director
Comcast Spotlight in Miami
Tel: (954) 628-1532

Charlie Thurston Named to First Annual "MW-50" List

Fri, 21 Sep 2007 00:00:00 GMT

Comcast Spotlight's President, Charlie Thurston, is named one of the most indispensable executives shaping the future of media.

Read why here.

Comcast Spotlight Names Kevin Patrick Smith Vice President, Advertising Sales Development

Thu, 20 Sep 2007 00:00:00 GMT

New York, September 20, 2007 - Comcast Spotlight, the advertising sales division of Comcast Cable, announced that Kevin Patrick Smith has been named Vice President of Advertising Sales Development, a newly created position based in Philadelphia. Smith reports to Hank Oster, Senior Vice President and General Manager of the division, which is headquartered in New York City with offices across the country.

In this new role, Smith will focus on creating incremental revenue by leading CAPTURE, Comcast Spotlight's sales initiative in short and long form direct response advertising. He also will lead efforts in the development of a centralized remnant inventory management system designed to capture unrealized revenue on all of Spotlight's advertising products. In addition, Smith will manage the business relationships of all third-party sales vendors.

"We expect to grow as an ad sales organization by capitalizing on all of spot cable's competitive advantages," said Hank Oster. "Kevin's leadership in this new role will help us maximize revenue and explore new business opportunities."

Mr. Smith has more than 30 years of experience in the media marketing industry. Most recently, he was the President of TelAmerica CableConnect, where he was responsible for the management of the CableConnect Network. Prior to TelAmerica, he was Senior Vice President of Cable & PPM Business Development at Arbitron. Previously, Smith created Mega Advertising, a wholly owned subsidiary of Media General, Inc.

Mr. Smith had full scholarships from both the Carroll School of Management at Boston College in 1977 and from the Kellogg Graduate School of Management at Northwestern University in 2001

For more information, contact:
Jessica DelGuercio
Communications Coordinator
Comcast Spotlight
Tel: 917 934 1983
Jessica_DelGuercio@cable.comcast.com

Comcast Spotlight Helps Marketers Reach Hispanic Audiences During Hispanic Heritage Month

Mon, 17 Sep 2007 00:00:00 GMT

NEW YORK, September 17, 2007 -- In celebration of Hispanic Heritage Month, Comcast Spotlight, the advertising sales division of Comcast Cable, has announced a new promotion, "Sabor y Tradicion" or "Celebrate our Heritage." The multi-network promotion launched today and will run through October 14 in Miami, New York, Houston, Chicago, Phoenix and Los Angeles. The campaign's premier sponsor is Sprint.

Prominent Hispanics starring in the vignettes include; Luis Fonsi, Jennifer Lopez, Kate del Castillo, Ricardo Osorio and others, who share what their Hispanic heritage means to them. The spots showcase the sponsor, Sprint, and were produced by The Vidal Partnership (TVP), a premier New York based Hispanic advertising agency. The spots can be seen at Comcast Spotlight's web site.

Cable networks partnering with Comcast Spotlight in the "Celebrate our Heritage" promotion are MTV Tr3s, GolTV, History en espa�ol and CNN en espa�ol.

"This promotion is just one example of our growing number of innovative multicultural marketing solutions,"said Philip Woodie, Director of Multicultural Sales for Comcast Spotlight. "Our partnership with cable's leading networks, including those most popular with Hispanics, allows us to reach this diverse audience with uniquely creative, effective and targeted platforms."

For more information, contact:
Jessica DelGuercio
Communications Coordinator
Tel: 917 934 1983
Jessica_DelGuercio@cable.comcast.com

BizJournals.com - Comcast Lets Advertisers Pick and Choose their Audiences

Mon, 27 Aug 2007 00:00:00 GMT

New Mexico Business Weekly - August 24, 2007by Kevin Robinson-AvilaNMBW Staff

".The beauty of Comcast Spotlight is that you can zone in on a specific community, or on specific demographic groups."

Click here for entire article

Comcast Offering Classifieds Via VOD - TVWeek

Sun, 15 Jul 2007 00:00:00 GMT

"Just as local broadcasters are doing on their Web sites, cable operator Comcast is now targeting the classified ad business that newspapers have long held near and dear. But Comcast is putting a new twist on this age-old business: It's offering paid classifieds on its video-on-demand service"

Complete Article

Study: VOD Ads Deliver Heavy Recall, Purchase Intent

Mon, 11 Jun 2007 00:00:00 GMT

By Anthony Crupi for Mediaweek

Click here for complete article.

Hank Oster to Speak at GWU Political Advertising Event

Wed, 23 May 2007 00:00:00 GMT

Hank Oster, senior vice president and general manager of Comcast Spotlight, will participate in a panel at "The Future of Political Communications: Connecting with Young Voters" event, held at George Washington University in Washington, D.C., on Thursday June 7. The half-day event will bring together the best and brightest minds to discuss how political and policy communicators can connect with young voters in an increasingly fragmented media landscape. Panel discussions will include, "Voice of the 2008 presidential candidates' communications leadership", "Winning Young Voters," and "Connecting with Young Voters." Click here to register and receive a special Comcast registration rate: www.bdionline.com/futurepolitics or contact jessica_Delguercio@cable.comcast.com with questions.

Comcast Spotlight's Charlie Thurston talks to CNBC about cable's competitive advantage.

Wed, 16 May 2007 00:00:00 GMT

Click here to watch the CNBC video using the Windows Media Player.

New Technologies Send Sales Execs Back to School; Reps Bone up on VOD, Interactive TV and 'AdDressable' Applications

Mon, 07 May 2007 00:00:00 GMT

By Stewart Schley

"We've taken our training to a whole new level with our certification program," said Mark Runge, vice president of sales for emerging media at Comcast's Atlanta-based Southeast Division and project leader of the companywide certification effort.

Click here for complete article.

Comcast Spotlight in Burlington names new Area Sales Manager

Mon, 30 Apr 2007 00:00:00 GMT

Burlington, VT (11/27/2006)-Comcast Spotlight, the advertising sales division of Comcast Cable, announced today the hiring of Karen L. Marshall at Comcast Spotlight in Burlington, VT. Karen will serve as Area Sales Manager and, in this role, will be responsible for local, regional, and national advertising sales for Comcast Spotlight in the newly created Northern New England Area that includes the Burlington, VT, Albany, NY and Springfield, MA DMAs.

I'm pleased that Karen is now part of our leadership team in Northern New England, said John Bordeleau, Division Vice President, Comcast Spotlight North Central Division. �?oHer accomplishments and talents as well as her close ties to the business community will greatly compliment our sales team and the unique product offerings that we bring to advertisers.�??

Karen comes to Comcast Spotlight from Clear Channel Communications where she was most recently the Vice President/Vermont. She has served on the boards of various professional and community organizations, including Vermont's Economic Progress Council, TD Banknorth / Vermont, the United Way of Chittenden County, and has just completed her tenure as the chairwoman of the Lake Champlain Regional Chamber of Commerce.

About Comcast Spotlight

Media contact:

Kathy Taraschi

781-416-0120

Comcast Spotlight NorthCentral Division Names new VP of Engineering and Operations

Mon, 30 Apr 2007 00:00:00 GMT

COMCAST SPOTLIGHT NORTHCENTRAL DIVISION

NAMES CHARLES KORABEK AS VICE PRESIDENT OF ENGINEERING AND OPERATIONS

Wellesley, MA (3/15/2007) John Bordeleau, Division Vice President Comcast Spotlight, the advertising sales division of Comcast Cable, announced the addition of Charles Korabek to the NorthCentral division leadership team.

Mr. Korabek will serve as Vice President of Engineering and Operations, and in this role will be responsible for all engineering, IT, IS and traffic operation functions throughout the entire NorthCentral Division. The division includes the Boston and Springfield, Massachusetts DMAs, the Burlington, Vermont DMA, the Hartford and New Haven DMA and the Houston, Texas DMA.

Prior to joining Comcast Spotlight, Mr. Korabek held the position of Vice President Technical Operations with Charter Communications where he was responsible for all engineering and technical operations for the St. Louis market with 600,000 customers. In addition, Mr. Korabek has held the title of Director of Enterprise Transport/Telephony Engineering for AT & T Broadband, in Jacksonville Florida, Senior Network Engineer for MEDIAONE, and Regional Manager of Network / Telephony Engineering for MEDIAONE.

â�,��"I am very pleased that Charlie has joined Comcast Spotlight and is part of the NorthCentral divisional team, said John Bordeleau, Division Vice President, Comcast Spotlight North Central Division. â�,��"He has a solid track record and experience leading companies in the cable business through technology changes and growth and his leadership and expertise will position the division for the futureâ�,�?.

About Comcast Spotlight

Media contact:

Kathy Taraschi

781-416-0120

Comcast Spotlight Announces New Market Leadership in S.F. and Houston

Mon, 09 Apr 2007 00:00:00 GMT

NEW YORK, April 9, 2007-- Comcast Spotlight, the advertising sales division of Comcast Cable, announced today two changes to their divisional leadership teams. Jeff Carroll, formerly the Vice President and General Manager of Comcast Spotlight's Salt Lake City market, has been named the Vice President of Comcast Spotlight in Houston, TX. Ingrid Nelson is joining Comcast Spotlight as Vice President and General Manager of Comcast Spotlight in San Francisco, CA.
Carroll, who will oversee all advertising sales for Comcast Spotlight in Houston, a top 10 U.S. market and the newest addition to the company's NorthCentral Division, has been with the company for 14 years. He most recently served as Vice President and General Manager of Comcast Spotlight's Salt Lake City, UT market. Previously, he served as Director of Advertising Sales in Baltimore, MD, General Sales Manager in Washington, D.C. and Sales Manager in Richmond, VA.

As of April 23, Nelson will oversee all advertising sales for Comcast Spotlight in the San Francisco DMA, the fifth largest market in the U.S, and will have oversight of the division's Monterey market. Most recently, she was Vice President and Senior Consultant at the Center for Sales Strategy, where she worked with media clients including Comcast Spotlight, to create a customer centric culture and a talent focused organization. Ingrid started her career at WJW-TV in Cleveland and left television in 1996 to work in radio, first with WMJI and then for the Clear Channel Cleveland radio cluster. In 2000, she returned to television as Director of Sales Marketing and New Business Development for WKYC-TV, a Gannett property, and later served as General Manager of KNAZ-TV, Flagstaff, AZ.

"It is with great pleasure to announce the addition of these talented managers," said Kevin Cuddihy, Vice President of Advertising Sales, who has direct responsibility for Comcast Spotlight's five advertising sales divisions. "We are confident that they will help lead these markets towards success as we continue to bring more advanced advertising products and services to our clients."

# # #

Media Contact: Dana Runnells
Director, Communications
Comcast Spotlight
1114 Avenue of the Americas
New York, New York 10036
Tel: 917.934.1015

CAB - Wired Cable Gains Momentum With "Triple-Play"

Mon, 02 Apr 2007 00:00:00 GMT

Ad-Supported Cable's top notch programming continues to drive viewership throughout the day. Wired cable continues to experience solid growth remaining the best solution to reach top consumer prospects at the DMA and sub-DMA level.

Click here for Complete Article

SustainLane Launches The Unsustainables, A First in Green Entertainment

Thu, 29 Mar 2007 00:00:00 GMT

San Francisco, CA (March 29, 2007) - The Bay Area can now tune in to green! SustainLane, the premier internet and media company dedicated to bringing green to the mainstream, launches The Unsustainables, a quirky new series of short animated episodes depicting city-dwellers trying - and often failing - to be environmentally conscious. The series debuts on Green Scene, a green-focused, ad-supported Showcase, found only on Comcast's signature video-on demand service, starting March 20.

Green Scene was developed by Comcast Spotlight to respond to growing demand for green-focused programming. Comcast Digital Cable customers can find Green Scene in the "Searchlight" section of their ON DEMAND menu. Bay Area Comcast Digital Cable customers also can access The Unsustainables and other related video-on-demand content simply by pressing 888 on their remote and clicking on "Green Scene."

Through playful scenarios and various life events, The Unsustainables takes a clever, tongue-in-cheek approach to the everyday challenges of leading eco-friendly lives. Each episode centers around six main characters - including an erudite goat commentator and a mischievous latch-key teen named Nellie - who like many of us, stumble towards the future as they make decisions about air pollution, organic food, chemical products, and more. The Unsustainables was created by SustainLane's Emmy award-winning creative executive producer Nancy Juliber.

"The characters we created for The Unsustainables are fun. They aren't preachy, nor do they offer up doomsday scenarios," said Juliber. "As a result, we're seeing overwhelmingly positive response to the series from both business partners and consumers, and plan to see it syndicated nationally very soon."

"At SustainLane, we constantly search for creative, non-traditional ways to promote the message of green living to a broad audience," said SustainLane CEO James Elsen. "The Unsustainables is the first animated media property of its kind, and offers a completely unique and fun way for people of all ages to think about their own environmental impact."

The Unsustainables Web site includes individually-titled segments as well as a blog that is updated with how-to tips by one or more of the six main characters. Viewers are encouraged to visit the site and leave their own comments about grappling with green at http://theunsustainables.typepad.com/blog/.

The Unsustainables is sponsored by the Toyota Prius. "With San Francisco being the epicenter of the Green movement," said Lynne Simon, a Director of Advertising Sales at Comcast Spotlight, the advertising sales division of Comcast Cable, "we wanted to create a walled garden for our customers to explore content about green products, services and lifestyles."

To learn more about The Unsustainables, visit www.unsustainables.com. Promos for The Unsustainables can currently be seen on Comcast cable channels such as CNN, ESPN, Discovery Channel, History Channel, A&E, HGTV, CNN Headline News, TNT, Food Network, CNBC, Comedy Central, and Fox News.

# # #
About SustainLane
SustainLane is the first internet and media company dedicated to bringing green to the mainstream through 3 key offerings: SustainLane Government (www.sustainlane.us), The Unsustainables and SustainLane Reviews. SustainLane Government is the premier online knowledge base on sustainability for state and local government. It is also home to SustainLane's US City Rankings, a benchmark study on city sustainability. The Unsustainables is an original animated series featuring entertaining characters who try to be green. It is available on TV, on the Web and shortly on mobile phones worldwide. SustainLane Reviews is the place to share your reviews on green products and businesses. Submit a review and be entered to win an eco-friendly car and contribute to the largest online directory of green products and services and user reviews.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Comcast Spotlight in San Francisco has offices in San Jose, Castro Valley and Petaluma as well as in San Francisco and has advertising representatives for over 49 networks in 21 local zones in the San Francisco DMA. Comcast Spotlight also represents interactive products such as VOD (Video on Demand), Comcast.net, and other emerging advertising technologies.

Spot Cable Ads Can Deliver Targeted Reach Efficiently

Mon, 05 Mar 2007 00:00:00 GMT

By Kevin Cuddihy

"It's actually more possible than ever to maximize impact and reduce waste. You don't have to sacrifice reach for efficiency. This debate is obsolete, and the numbers are proving it."

Click here for entire article.

A New Era For Political Ads - Multichannel

Tue, 27 Feb 2007 00:00:00 GMT

By Sean Cunningham

"Candidates can count on cable to be their chief conduit to voters by exploiting cable's seven customizable ways to get to voters.."

Click here for complete article

Comcast Spotlight Hires Adrienne Skinner as VP, Interactive Sales

Thu, 04 Jan 2007 15:11:00 GMT

NEW YORK - January 4, 2007 - Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of cable, entertainment and communications products and services, announced today that it has hired Adrienne Skinner as Vice President of Online Strategic Sales, a newly-created position to help manage the growing online sales business for the organization. She has more than 20 years of experience in ad sales and business development with a record of delivering revenue growth for high profile e-commerce and new media companies.

Skinner previously served as the Strategic Account Director for Yahoo! where her duties included building customized branding and customer acquisition solutions for clients including MasterCard and Bank of America and managing all political advertising run on Yahoo! Network for the 2004 presidential election.

"Bringing Adrienne to Comcast Spotlight highlights our growing focus on interactive advertising," said Comcast Spotlight's Senior Vice President of New Business Development, Warren Schlichting. "Her experience at a major portal like Yahoo! will contribute significantly to our Internet ad sales efforts as we continue to invest in and develop an online presence."

In addition to Comcast.net, Comcast Spotlight offers advertising opportunities on GameInvasion.netT - an online site offering a rich entertainment experience for hard core gaming enthusiasts, as well as Ziddio, a new ad-supported, user-generated site that offers creative individuals the chance to showcase content across multiple platforms, including broadband and VOD.

Prior to her tenure at Yahoo!, Skinner served as executive vice president for GiftCertificates.com in New York and as vice president of sales and marketing for WebWideGuides Inc. She also was founder and president of WinStar Interactive, one of the first interactive web advertising firms to specialize in representing premium content sites.

A graduate of Mt. Holyoke College, Skinner is a current member of the Advertising Women of New York and the Advertising Club of New York. Beyond her professional affiliations, she also serves on the Alumnae Relations Committee for Mt. Holyoke College.

Comcast Announces New Division Vice President

Wed, 03 Jan 2007 16:37:48 GMT

Boston, MA (December 12, 2006) - Comcast Spotlight, the advertising sales division of Comcast Cable, announced the promotion of John Bordeleau at Comcast Spotlight's newly formed North Central Division. Bordeleau will serve as Division Vice President and, in this role, will be responsible for local, regional, and national advertising sales and operations in the Boston, Hartford/New Haven, Providence, Springfield, Burlington, and Houston Television Markets.

Most recently, John was the Area Vice President for Comcast Spotlight's former Northeast Division. Prior to joining Comcast in 2003, he was the President and founder of The Bordeleau Group, a strategic management consulting company that specialized in providing intuitive business solutions to emerging companies in the telecommunications, new digital media, broadcast and cable television industries.

Bordeleau's experience also includes over a decade of broadcast television sales. In the 1990's, he served as Vice President of Advertising Sales for Century Communications; at that time Century was the nation's tenth largest Cable Television Multi System Operator.

The Cable Advertising Bureau presented Bordeleau with its 1998 President's Award. Additionally, he has served as a member of the CAB's Senior Advisory Sales Board; the CAB's Committee on Local Ad Sales and the Board of Directors of ADLINK, the Nation's largest interconnect

Bordeleau resides in Cranston, RI with his wife and three sons.

###

About Comcast Spotlight

Media contact:

Jane Bowman 781-416-0160

Comcast Announces New Division Vice President

Wed, 03 Jan 2007 16:36:48 GMT

For Immediate Release

JOHN BORDELEAU NAMED DIVISION VICE PRESIDENT FOR COMCAST SPOTLIGHT'S NORTH CENTRAL DIVISION

Boston, MA (December 12, 2006) - Comcast Spotlight, the advertising sales division of Comcast Cable, announced the promotion of John Bordeleau at Comcast Spotlight's newly formed North Central Division. Bordeleau will serve as Division Vice President and, in this role, will be responsible for local, regional, and national advertising sales and operations in the Boston, Hartford/New Haven, Providence, Springfield, Burlington, and Houston Television Markets.

Bordeleau resides in Cranston, RI with his wife and three sons.

About Comcast Spotlight

Media contact:

Jane Bowman 781-416-0160

Comcast Announces New Division Vice President

Wed, 03 Jan 2007 16:36:09 GMT

For Immediate Release

JOHN BORDELEAU NAMED DIVISION VICE PRESIDENT FOR COMCAST SPOTLIGHT'S NORTH CENTRAL DIVISION

Bordeleau resides in Cranston, RI with his wife and three sons.

About Comcast Spotlight

Media contact:

Jane Bowman 781-416-0160

Comcast Announces New Division Vice President

Wed, 03 Jan 2007 16:31:58 GMT

For Immediate Release

JOHN BORDELEAU NAMED DIVISION VICE PRESIDENT FOR COMCAST SPOTLIGHT'S NORTH CENTRAL DIVISION

Bordeleau resides in Cranston, RI with his wife and three sons.

About Comcast Spotlight

Media contact:

Kathy Taraschi 781-416-0120

Paul Woidke, VP of Technology, Will Participate at the 2007 SCTE Conference on Emerging Technologies

Wed, 03 Jan 2007 14:56:00 GMT

Paul Woidke, VP of Technology, will participate in a session "Forward Advertising to the Lean-Back Screen: Opportunities to Replicate Internet Advertising Success in Television" at The 2007 SCTE Conference on Emerging Technologies -- January 25, 10:15 am.

More at https://register.rcsreg.com/regos-1.0/et2007/ga/top.html

Comcast Announces New Area Sales Manager

Thu, 14 Dec 2006 12:22:01 GMT

For Immediate Release

Media contact:

Jane Bowman
Vice President Marketing & Research
North Central Division Comcast Spotlight
40 Walnut Street
Wellesley, MA 02481
781-416-0160

COMCAST SPOTLIGHT IN BURLINGTON NAMES KAREN L. MARSHALL TO AREA SALES MANAGER

Burlington, VT (11/27/2006) - Comcast Spotlight, the advertising sales division of Comcast Cable, announced today the hiring of Karen L. Marshall at Comcast Spotlight in Burlington, VT. Karen will serve as Area Sales Manager and, in this role, will be responsible for local, regional, and national advertising sales for Comcast Spotlight in the newly created Northern New England Area that includes the Burlington, VT, Albany, NY and Springfield, MA DMAs.

"I'm pleased that Karen is now part of our leadership team in Northern New England, said John Bordeleau, Division Vice President, Comcast Spotlight North Central Division. "Her accomplishments and talents as well as her close ties to the business community will greatly compliment our sales team and the unique product offerings that we bring to advertisers."

About Comcast Spotlight

Comcast Announces New Local Sales Manager

Thu, 14 Dec 2006 12:20:54 GMT

FOR IMMEDIATE REALEASE

Media contact:

Jane Bowman
Vice President Marketing & Research
North Central Division Comcast Spotlight
40 Walnut Street
Wellesley, MA 02481
781-416-0160

Wellesley, MA (12/5/2006) - Mark Keaney, Director of Sales, Comcast Spotlight, the advertising sales division of Comcast Cable, announced today the hiring of Marc Stein as Local Sales Manager Boston. In this role, Marc will be responsible for the Boston local sales team and for leading them in presenting the full range of advertising solutions that Comcast Spotlight brings to local business seeking to leverage the power of television advertising.

Prior to joining the Boston Comcast Spotlight team, Marc served as the Sales Manager for Cablevision Advertising Sales in Wall, New Jersey, where he was responsible for the sales team and the development of strategic sales plans and packages.

"Marc brings to this role a strong background in sales and cable television advertising sales," said Keaney. "Our customers will benefit from the depth of his marketing knowledge. We are excited to be launching a local sales office in Boston and are fortunate to have Marc at the helm."

Mr. Stein has also worked as an Account Executive for Madison Square Garden in New York, handling the Virginia Slims Tennis Championships, and for Madison Sports Management in Forest Hills, New York, working with athletes to arrange promotional appearances.

"I am very excited to be part of the Comcast Spotlight team", said Stein, "No other media sales organization is better suited to offer powerful advertising solutions to local businesses in Boston. With zoning, Comcast Spotlight allows clients to advertise on national cable television networks locally, on programs like Monday Football on ESPN and Monk on USA, reaching their target customers where they live, and demographically by placing their commercials in the with the programs that they watch. I am proud to be a part of this dynamic sales organization".

About Comcast Spotlight

MEDIALIFE New media: A sharper picture of video ON DEMAND

Tue, 05 Dec 2006 11:36:00 GMT

By Heidi Dawley
Oct 31, 2006

"Now, thanks in large part to the internet, along with digital cable, VOD is suddenly on top of us, and it could well reshape television to become, in theory at least, as personal as the internet itself."

Click here for complete article:

http://www.medialifemagazine.com/artman/publish/article_8235.asp

Multichannel News: Bullish Ad Forecast In Changing Landscape

Mon, 27 Nov 2006 00:00:00 GMT

By George Winslow

"cable ad executives see some fundamental changes in the local advertising landscape that they hope will allow them to continue to grab market share from their rivals in 2007."

Complete Article

CableWorld Magazine - The Internet Ad Boom

Mon, 13 Nov 2006 00:00:00 GMT

By Peter D. Shapiro, CableWorld Magazine

"Cable operators are'uniquely situated' to manage cross-platform video advertising," says Comcast Spotlight's Paul Woidke...

Complete Article...

Multchannel News - The Making of a Revenue Stream 2006

Mon, 06 Nov 2006 00:00:00 GMT

"It's been a breakthrough year for cable," said Comcast Spotlight vice president of advertising sales Kevin Cuddihy. When you add up the dollars brought in by cable operators themselves and by NCC, he said, you're probably looking at a quarter of a billion dollars.''

Complete Article...

Comcast Spotlight Announces Realignment of Sales Divisions

Mon, 23 Oct 2006 15:22:00 GMT

NEW YORK, October 23, 2006 -- Comcast Spotlight, the advertising sales division of Comcast Cable, announced today that it will streamline divisions in an effort to align with the cable company's organizational structure and better meet client needs.

Effective immediately, Spotlight's Northwest and Southwest Divisions will combine into the newly formed West Division, with regional coverage consistent with Comcast Cable's West Division. Rick Stanley, most recently Vice President and General Manager of Comcast Spotlight in San Francisco, will manage the new division.

"These changes are part of our ongoing effort to leverage resources that exist between our divisions," said Charlie Thurston, President of Comcast Spotlight. "We look forward to growing our advertising business as Comcast's customers grow in these regions."

Also as part of this realignment, Comcast Spotlight's Northeast Division will now be called the NorthCentral Division and will soon include the Houston DMA upon the completion of a previously announced transaction with Time Warner Cable. John Bordeleau, formerly Area Vice President of Southern New England, will expand his role to become the Vice President of Comcast Spotlight's NorthCentral Division.

The Mid-Atlantic Division, into which Spotlight's Northern New Jersey/NYDMA region will be integrated, will become the Eastern Division and continue to be managed by the division's Vice President, Dave Kelly. The Midwest Division will remain the same under Roland Trombley, Vice President. The Southeast Division will be known as the Southern Division and continue to be managed by Jon Ozor, Vice President.

The organizational realignment will include several changes to Comcast Spotlight's corporate management team. John Tierney, formerly Vice President of National Sales, will assume all responsibility for interconnect sales. His new title is Vice President, Regional/National Sales. Tierney, along with the five Divisional Vice Presidents, will now report to Kevin Cuddihy, Spotlight's former Vice President, Divisional Managing Director, now appointed Vice President, Advertising Sales. Cuddihy reports to Hank Oster, Senior Vice President and General Manager of Comcast Spotlight.

"I am confident that Kevin and John will help lead our sales team across the country with a vision that will leverage our resources to consistently deliver the value of spot cable across our footprint," said Mr. Oster. "As we develop new technologies, we have new products that will add value for our customers."

Media contact: Dana Runnells, Comcast Spotlight, 917-934-1015

Comcast Spotlight Connects Voters with Political Advertising ON DEMAND

Sat, 07 Oct 2006 11:51:00 GMT

NEW YORK, October 3, 2006 - Political candidates now can tap into Comcast's increasingly popular video-on-demand (VOD) platform to reach prospective voters. Comcast Spotlight, the advertising sales division of Comcast, the nation's leading provider of cable, entertainment and communications products, has introduced "Elections 2006," political advertising on-demand, allowing candidates to connect with potential voters 24 hours a day, seven days a week. This is the first election year that Comcast Spotlight has made ON DEMAND advertising available to candidates.

Comcast's VOD service gives political candidates a unique opportunity to go beyond the 30-second ad to educate and inform voters actively seeking information about their political platform and positions. Candidates throughout Comcast's footprint in nearly 90 markets now have the opportunity to educate and influence viewers with video as short as two minutes or as long as 30 minutes.

Television viewers who want more viewing flexibility are fueling the incredible growth of Comcast's signature VOD service, which has now surpassed three billion program views since 2004. In mature markets, more than 75% of digital cable customers have used the service in the past 90 days. According to research conducted by Scarborough Data of viewers who have used VOD over the past 30 days, 80 percent are registered to vote in their district of residence, while 72 percent vote in statewide elections and 45.1 percent always vote in statewide elections.

Lieutenant Governor-candidate Andrea Silbert was the first candidate in Massachusetts to reach out to voters using "Elections 2006" with a video message nearly six minutes long. "Getting our complete message to voters is critical in a political campaign," Silbert said. "The ON DEMAND platform allows us to provide greater detail in an unfiltered presentation not available through traditional media."

The VOD platform not only benefits political candidates, but it also benefits potential voters by making it easy for them to browse "Elections 2006" whenever it is convenient. "Elections 2006" can be accessed by all Comcast Digital Cable customers at no additional cost by selecting "Searchlight" from the ON DEMAND menu. Searchlight offers information on a variety of products and services, such as local classified listings for jobs, real estate, and cars.

"Political advertising on-demand could very well mark a sea change in the way viewers get their campaign information," said Ed Dunbar, Vice President of Corporate Integration at Comcast Spotlight. "At Comcast Spotlight, we are always looking for innovative ways to utilize our advanced technology to meet the needs of our advertisers while providing viewers with a relevant and informational experience."

Comcast Spotlight offers opportunities for local, regional and national advertisers in all of its VOD-enabled markets. Comcast Spotlight also offers political candidates other avenues to reach viewers, including 30-second spots and online advertising solutions to create a turbo-charged marketing package. With access to Comcast Spotlight's advanced technologies and research, political advertisers can reach viewers with the effectiveness and efficiency that only cable can offer.

For more information, please contact:
Dana Runnells
Director, Communications
Comcast Spotlight
917-934-1015
Dana_Runnells@cable.comcast.com

Politicians petting puppies on demand

Tue, 03 Oct 2006 00:00:00 GMT

By Staff Writer, CNET News.com

"Cable giant Comcast is offering a new way for political candidates to get in touch with their would-be constituency. "Elections 2006" (click here for PDF) is a political-advertising video-on-demand category being offered for the first time by Comcast Spotlight, the advertising sales division of Comcast."

Click here for complete article.

Warren Schlichting to Participate at Video on the Net Conference

Wed, 06 Sep 2006 15:14:58 GMT

Warren Schlichting, vice president of new business strategies at Comcast Spotlight, will be speaking at this year's Video on the Net Conference on September 12-14 in Boston, MA. The event will focus on the possibilities of shifting TV and Schlichting will explore this topic on a panel with representatives from TIVO, Nielsen and Yahoo. "Viewing TV From Afar: Time and Place Shifting" is scheduled for September 13, 10:15 a.m. - 11:15 a.m.

For more information on the upcoming conference visit: Video on the Net Conference.

Comcast ON DEMAND Tops Three Billion Views

Wed, 06 Sep 2006 14:56:00 GMT

PHILADELPHIA, PA - September 6, 2006 - Television viewers are increasingly choosing to watch the shows they want on their schedules-a trend fueling the incredible growth of Comcast's signature video-on-demand service, which has now surpassed three billion program views since 2004. Comcast, the nation's leading provider of cable, entertainment and communications products and services, also set a new monthly record for July, with customers watching 180 million ON DEMAND shows. As ON DEMAND tops three billion views-the equivalent of 10 programs watched by every person in the United States-Comcast customers have made music videos and programs (more than 540 million viewed), children's shows (more than 330 million viewed), free movies (more than 180 million viewed) and sports and fitness programs (more than 73 million viewed) some of the most popular programming categories. "Customer response to ON DEMAND over the past few years has been extraordinary," said Page Thompson, Senior Vice President and General Manager of Video Services for Comcast. "ON DEMAND is the ultimate viewing experience, and as more customers try the service and we continue expanding our content library with viewers' favorite shows from top networks and VOD-exclusive programs, we expect ON DEMAND use to continue climbing."

TV Planner on Comcast.net To help manage the growing number of viewing choices, Comcast also has launched an online program guide - called TV Planner - on Comcast.net, the company's award-winning broadband portal. TV Planner integrates the advanced search functionality available on the Internet today to make it even easier for customers to discover and sort through all of the ON DEMAND and TV programming options. Viewers can customize searches by title, category (such as movies, sports, kids and HD) and genre (such as comedy, documentary and drama) to find the programming that best matches their interests. TV Planner is the first and only online program guide that enables viewers to search ON DEMAND and HD ON DEMAND.

Comcast ON DEMAND's Fall Lineup Comcast's ON DEMAND service offers a growing library of more than 7,500 programs per month- available any time customers want to watch them, with the ability to fast forward, rewind and pause selections. Approximately 95% of ON DEMAND programs are available at no additional charge for Comcast Digital Cable customers based on their service levels. Viewers can choose from categories like:

. Premium Services: movies and award-winning original series from HBO, Showtime, Cinemax, The Movie Channel, Starz and Encore

. Movies: up to 800 movies every month, from the latest Hollywood blockbusters to all-time classics

. Network Primetime: hit shows from CBS and NBC, including CSI: Crime Scene Investigation, NCIS, Survivor, The Office, Law & Order: Criminal Intent and Law & Order: Special Victims Unit

. TV Entertainment: hit shows from the most popular cable networks, including A&E, MTV, VH1, E!, TNT, Comedy Central, Discovery, USA Network, BBC America, TV One, Logo, CMT, TBS, BET and Oxygen, as well as classic TV series like Charlie's Angels, One Day at a Time and Soap from Comcast's exclusive Tube Time service

. Kids: popular children's series from PBS KIDS Sprout, Nickelodeon, Cartoon Network, Boomerang, Noggin and Discovery Kids

. Sports & Fitness: more than 90 workout and motivational programs from exercisetv and programs from Versus, NFL Network, Speed Channel, NBA TV, Golf Channel, OLN and Sportskool

. Music: hundreds of music videos in a wide range of genres as well as concert performances, music instruction series and Comcast's Karaoke On Demand, giving viewers the chance to belt out a favorite tune in the comfort of their own living room

. Life & Home: lifestyle advice on topics including parenting, cooking, weddings, fashion and style

. Cutting Edge: featuring anime, programs from Cartoon Network's Adult Swim and Dating On Demand, the first network to combine video on demand with online dating

Comcast also is introducing high-definition (HD) ON DEMAND programming, giving customers the added choice and convenience of watching programs in crystal-clear HD at any time.

About Comcast
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 23.3 million cable customers, 10 million high-speed Internet customers, and 1.6 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, OLN, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. Comcast also has a majority ownership in Comcast Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

CONTACTS

Chris Ellis
Comcast Corporation
215-981-7771
chris_ellis@comcast.com

Jenni Moyer
Comcast Corporation
215-851-3311
jenni_moyer@comcast.com

Comcast's Online Goal? Become Another Yahoo

Wed, 23 Aug 2006 15:35:15 GMT

By Abbey Klaassen

Published: August 14, 2006
Still think of Comcast as a last-miler, not a content aggregator? Think again.

The cable operator has bulked up its online-sales team and plans to open its Comcast.net portal to all its customers -- increasing the potential audience from its 10 million high-speed-data subscribers to its 23 million video subscribers. And that's just for starters.

Comcast.com has already had a taste of early success. It gets 1.5 billion page views per month and is the No. 3 site in terms of repeat visits. About 70% of its broadband customers use the Comcast.net portal and have Comcast.net e-mail addresses. It's the most-used broadband portal in the U.S., and Comcast's broadband player, The Fan-with video from E!, ABC News Now and the Associated Press-is tracking at more than 60 million views a month, and that's with a viewer base of 10 million high-speed-data customers, according to Mr. Schlichting. By contrast, the video-rich CNN.com, which is open to all, gets about 60 million video views a month.

For complete article (Login Required):
http://adage.com/article.php?article_id=111104

XChange Online - The New Face of Television Advertising

Tue, 22 Aug 2006 00:00:00 GMT

By Tara Seals

"If the ads have relevancy, value and importance, suddenly they aren't really ads anymore," says Paul Woidke, vice president of technology at Comcast Spotlight. "we give the consumer the opportunity to view two-minute trailers for movies, then link to local theater listings and restaurant reviews, it's an informational service."

Complete Article...

Comcast To Receive Houston, TX Cable Systems in Planned Dissolution of Joint Venture

Thu, 03 Aug 2006 10:17:00 GMT

PHILADELPHIA, August 3, 2006 -- Comcast Corporation (NASDAQ: CMCSA, CMCSK), the nation's leading provider of cable, entertainment and communications products and services, today announced that its 50/50 cable system partnership with Time Warner Cable--Texas and Kansas City Partners L.P.--will be dissolved in accordance with procedures contained in the partnership agreement. As a result of the split, Comcast will receive cable systems serving Houston, TX and Time Warner Cable will receive cable systems serving Kansas City, Southwest Texas and New Mexico.

By dissolving the partnership, Comcast will be able to convert its interest in the joint venture from a passive investment to direct ownership in cash-flow-generating cable systems.

With the receipt of the Houston cable systems, Comcast will gain subscribers in one of the fastest growing markets in the U.S. As of June 30, 2006, the Houston systems passed 1.7 million homes and served approximately:

790,000 basic video and 480,000 digital video subscribers
430,000 high-speed Internet subscribers and
90,000 digital voice customers.

For 2006, Comcast expects the Houston systems to generate approximately $325 million of Operating Cash Flow and require approximately $185 million of capital expenditures. Comcast will assume approximately $1.4 billion of third-party debt related to this transaction, including a $600 million payment to Time Warner Cable for debt owed by the joint venture.
Closing of the transaction is subject to customary government and other approvals and is expected to take place during the first quarter of 2007.

About Comcast:
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 23.3 million cable customers, 10 million high-speed Internet customers, and 1.6 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

This press release contains forward-looking statements. Readers are cautioned that such forward-looking statements involve risks and uncertainties that could cause actual events or our actual results to differ materially from those expressed in any such forward-looking statements. Readers are directed to Comcast's periodic and other reports filed with the Securities and Exchange Commission (SEC) for a description of such risks and uncertainties

Time Warner and Comcast Complete Adelphia Communications Transactions

Wed, 02 Aug 2006 12:19:33 GMT

NEW YORK and PHILADELPHIA, July 31, 2006 - Time Warner Inc. (NYSE:TWX) and Comcast Corporation (Nasdaq:CMCSA, CMCSK) today announced that they completed the acquisition of substantially all of Adelphia Communications Corporation's assets.

With this acquisition as well as the swaps of cable systems between them, Comcast and Time Warner Cable have expanded their cable footprints and improved the geographic clusters of their subscribers. In addition, Comcast's historical ownership interests in Time Warner Cable and Time Warner Entertainment Company L.P. (TWE) have been redeemed, with the result that Time Warner Cable is now owned approximately 84% by Time Warner and 16% by Adelphia. Both companies are now focused on integrating their new cable properties and laying the groundwork to accelerate the deployment in the coming months of enhanced video, high-speed data, digital voice and other advanced services to consumers formerly served by Adelphia.

Time Warner Chairman and Chief Executive Officer Dick Parsons said: "With Time Warner Cable delivering stellar growth, we are very pleased to continue to build value by significantly enhancing our scale, subscriber clusters, and operating efficiencies, all at an attractive price. Glenn Britt and his team, with their technological leadership and operating expertise, are ready to integrate these new cable systems seamlessly, enabling the rollout of our highly popular 'triple play' to a whole new universe of subscribers. We're confident that Time Warner Cable will continue to be an engine of growth for our Company, while delivering the best possible cable experience to all of our customers. Let me thank Brian Roberts and his impressive Comcast team, Bill Schleyer and his colleagues at Adelphia, as well as all of the Time Warner Cable and Time Warner people, for all of their great work in this long process."

Brian L. Roberts, Chairman and Chief Executive Officer of Comcast, said: "The first half of 2006 has been terrific for Comcast with great consumer response to our new advanced products and triple play offer. Comcast is in the strongest position in our history and the acquisition of these contiguous and complementary systems could not come at a better time. Steve Burke, Dave Watson and the cable team have extensive experience integrating cable systems and we look forward to delivering to our new customers the products and services that are already so popular with Comcast's subscribers. Significantly, today's transactions also complete the redemption of our stakes in Time Warner Cable and Time Warner Entertainment, which is an important strategic milestone for our Company. We are grateful to Dick Parsons and his colleagues at Time Warner and the team at Adelphia who worked so hard to facilitate and close these transactions. We'd also like to welcome our new Adelphia and Time Warner employees and customers into the family. Now it's time to get to work delivering on the promise of these transactions."

Glenn Britt, President and Chief Executive Officer of Time Warner Cable, said: "After spending more than a year preparing for the closing of these transactions, we now can enthusiastically begin our full-scale integration and upgrade efforts. In the coming months, we'll stay focused on laying the critical groundwork to allow us to offer our very successful triple-play package of enhanced video, high-speed online and Digital Phone services aggressively to the nearly 7.6 million new homes passed in our expanded service area. We hope to strengthen customer relationships by ensuring the best possible offerings and quality customer care. We will strive to make this changeover as seamless as possible for our customers and for the 12,000 new employees we'll be welcoming to our Company."

Time Warner Cable has gained cable systems passing approximately 7.6 million homes, with approximately 3.3 million basic subscribers. Time Warner Cable now manages a total of approximately 14.4 million well-clustered basic subscribers with 27.6 million homes passed.

Comcast has added about 1.7 million additional basic subscribers for a total of approximately 23.3 million owned and operated customers, with about 3.5 million additional subscribers held in various partnerships attributed to it.

As previously announced, the combined purchase price for the assets acquired by Time Warner Cable and Comcast consisted of $12.5 billion in cash and Time Warner Cable common stock representing approximately 16% of Time Warner Cable's total common equity. The remaining 84% of Time Warner Cable common stock will be held by Time Warner Inc. In addition, Time Warner Inc. will own a direct non-voting common equity interest of approximately 12% in a subsidiary of the cable company. Under agreements entered into in connection with the acquisition, Adelphia is required to sell at least one-third of the Time Warner Cable common stock it received in the transaction in an underwritten public offering within three months of the registration statement for such offering becoming effective, unless, prior to that, the shares are distributed to creditors of Adelphia pursuant to a confirmed plan of reorganization. Time Warner Cable expects that any shares distributed to Adelphia creditors pursuant to a plan of reorganization would be freely transferable.

In addition, Time Warner Cable has redeemed Comcast's 17.9% interest in Time Warner Cable Inc. and Time Warner Entertainment has redeemed Comcast's 4.7% in TWE, which together represented an effective 21% economic interest in Time Warner Cable.

Bear Stearns and Lehman Brothers acted as financial advisors to Time Warner. The Blackstone Group acted as financial advisor to Comcast on the Adelphia transaction and assisted on the Time Warner Cable and Time Warner Entertainment redemptions. Morgan Stanley acted as financial advisor to Comcast on the Time Warner redemptions and assisted on Adelphia. Paul, Weiss, Rifkind, Wharton & Garrison LLP is legal advisor to Time Warner. Davis Polk & Wardwell is legal advisor to Comcast. Ballard Spahr Andrews & Ingersoll, LLP advised Comcast on bankruptcy-related issues.

This release does not constitute an offer of any security for sale.

Subscriber Information

The subscriber information contained herein with regard to reporting basic video subscribers has been approximated because each company uses somewhat different methodologies with respect to reporting subscriber counts of multiple-dwelling units.

About Time Warner Inc.

Time Warner Inc. is a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 23.3 million cable customers, 10 million high-speed Internet customers, and 1.6 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

About Time Warner Cable

Time Warner Cable owns and manages cable systems serving 14.4 million subscribers in 33 states. Passing approximately 28 million homes, Time Warner Cable includes some of the most technologically advanced and best-clustered cable systems in the country, with nearly 85 percent of the Company's customers located in five geographic regions: New York, Texas, Ohio, the Carolinas and southern California. Leveraging its leadership in innovation and quality customer care, Time Warner Cable delivers advanced products and services such as video on demand, high definition television, digital video recorders, high-speed data and Digital Phone. Time Warner Cable is a subsidiary of Time Warner Inc. (NYSE: TWX).

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on the current expectations and beliefs of the management of Time Warner and Comcast, respectively, and are subject to uncertainty and changes in circumstances.

Actual results may vary materially from those expressed or implied by the statements herein due to the bankruptcy court approval process, regulatory review and approval process and changes in economic, business, competitive, technological and/or other regulatory factors, as well as other factors affecting the operation of the businesses of Time Warner Inc. and Comcast Corporation. More detailed information about these factors may be found in the respective filings by Time Warner and Comcast with the Securities and Exchange Commission, including their most recent annual reports on Form 10-K and quarterly reports on Form 10-Q. Time Warner and Comcast are under no obligation to, and expressly disclaim any such obligation to, update or alter the forward-looking statements, whether as a result of new information, future events, or otherwise.

Vicki Lins, VP Marketing & Communications for Comcast Spotlight, at CTAM Summit in Boston.

Thu, 13 Jul 2006 12:19:13 GMT

Vicki Lins, Vice President of Marketing and Communications, will be representing Comcast Spotlight at this year's CTAM Summit in Boston. On Monday, July 17, she will join Nancy Heffernan, Director of Video Marketing Management at Cox Communications, and Jerry McKenna, VP of Strategic Marketing at CableONE, Inc. in a tutorial "Managing the MSO Relationship: Secrets Revealed." The session will be moderated by Bob Rose, EVP Affiliate Relations at CourtTV. Vicki will discuss the value of local ad sales to the MSO, the value of collaboration between programmers and local ad sales organizations as well as outline issues, trends and opportunities driven by new technologies.

More information at http://www.ctam.com/conferences/summit/sessions-tutorials.htm#7.

CTAM Conference Main Website.

WorkMetro and Comcast Cable Shape the Future of Recuitment in Atlanta with Jobs on Demand

Tue, 27 Jun 2006 11:52:00 GMT

SAN JOSE and ATLANTA - June 26, 2006 - WorkMetro Inc. (www.WorkMetro.com) a network of local employment website solutions, and Comcast Spotlight, the advertising sales division of Comcast Cable, announced today the launch of Jobs ON DEMAND (JOD), an innovative development in recruitment. JOD includes video from featured employers, local job postings and infotainment programs that offer career advice. Now, Comcast Digital Cable customers in the Atlanta area can use their remote control to grow their career -- at their convenience and at no additional cost.

Comcast customers can access Jobs ON DEMAND simply by selecting "JOD" from their ON DEMAND menu. Viewers will find specific job categories, followed by a sub-menu of companies and their specific job postings. Video company profiles reveal what it is like to work in their environment and what skills are required to succeed at that company. Video job postings are marked with ID numbers that are integrated with WorkMetro's web site www.atlantajobzone.com, where job seekers can apply online for the positions they saw on television.

WorkMetro's Atlantajobzone.com, launched in 2005, has been a runaway success with a diverse range of employers in and around Atlanta. JOD will capitalize on that success. It will integrate with the online site as well as WorkMetro's job fairs in the region, giving employers and job seekers more local recruiting options.

"With Jobs ON DEMAND, Comcast is taking cable one step further to connect our digital subscribers in Atlanta to what's important in their lives by helping them grow their careers. Now, local job seekers can use their remote to reach Atlanta's employers seeking to engage them," said Jeff Stone, vice president and general manager of Comcast Spotlight in Atlanta.

"Atlanta is a very competitive job market and WorkMetro approached us with a compelling pitch - they said they could deliver a more targeted pool of motivated and qualified job seekers," said Dr. Randy Ross, v.p. & regional recruiting manager at HomeBanc. "Jobs ON DEMAND also adds a personal touch to job searches that isn't out there anywhere else right now. Turning on your television and watching a profile of a job opening or a company's culture really opens the door to a new level of information we can share with potential employees about job openings."

"JOD is the next step in our evolution as a recruitment company, and we are excited to offer this new initiative in the marketplace," said Jon Stevenson, co-founder and vice president of business development, WorkMetro. "We are receiving enthusiastic responses from all of our Atlanta-area corporate participants and their recruiting advertising agencies, and we already have potential customers and partners approaching us about launching in their cities. After developing our interactive strategy for several years, now is the time for JOD to transform the recruiting industry."

JOD leverages WorkMetro's expertise connecting local employers and job seekers throughout a metropolitan area. WorkMetro specializes in the development and operation of employment websites tailored to the local recruiting needs of employers in major metropolitan markets throughout the United States. Each of its websites provides employers and job seekers with a highly efficient community-based employment resource. JOD brings employers a new and innovative way to access suitable and qualified candidates.

ON DEMAND is the nation's leading video-on-demand service with more than 2 billion programs viewed since 2004.

About WorkMetro
WorkMetro is a market leader in the online recruitment marketplace. The company utilizes leading-edge web technology, a locally-focused business model and an aggressive local advertising presence to address the needs of local employers and job seekers. WorkMetro was founded in 2003 by David Lambert, Jon Stevenson and Paul Swiencicki. For more information, visit www.workmetro.com.

Contacts:

WorkMetro
Angie Lawing
415/505-3570
angie@mercury-inc.com

Comcast Spotlight in Atlanta
Kelly Kennedy
770/ 559-2348
kelly_kennedy@cable.comcast.com

Warren Schlichting Participating in Keynote at DM Days New York Conference & Expo

Mon, 05 Jun 2006 18:05:00 GMT

Warren Schlichting (Vice President, New Business Strategies - Comcast Spotlight) will participate in a Keynote Panel Presentation at the conference:

"Convergence 2.0: Multichannel Marketing in a Digital Age"
Tuesday, June 20 9:15 A.M. - 10:00 A.M.

Jacob K. Javits Center, New York City.

DM Days New York is New York's premier event for marketers, offering more than 50 sessions, special concentration workshops, roundtable discussions, and web usability labs - to ensure you get the latest on cutting-edge marketing strategies and trends and "get the drop on the competition." DM Days New York Conference & Expo is host to the largest marketing expo in the Northeast - an Exhibit Hall of over 40,000 square feet.

Other participating panelists represent Yahoo! Search Marketing, Advertising.com, Mobile Marketing Association, Hachette Filipacchi Media U.S., and more. They will discuss a new era of convergence as interactive media continues to grow and evolve -- and how marketers must manage and maximize this change to continually boost ROI while delivering relevant, responsible content to customers.

Click here for more on the conference.

Auto Ads No Longer Sure Bet for Stations - TV Week.com

Fri, 02 Jun 2006 16:08:29 GMT

May 29, 2006 - By Jay Sherman

EXCERPT

Read the entire article via a Premium Pass

Shifting Gears

Until recently, an auto advertiser's best way to reach potential car buyers was to reach as many consumers as possible-and TV's broad reach fit the bill.

However, as consumer tastes have shifted and sales have slowed, automakers and dealers have had to work harder to bring people into their showrooms. That has triggered many advertisers to change their strategies to go after specific types of consumers with specific messages, spending more on Internet advertising and teaming with cable companies to direct highly targeted ads to specific ZIP codes.

Comcast Spotlight, the advertising arm of the giant cable company, has been particularly aggressive in trying to lure advertising dollars away from local broadcasters. The cable company offers car makers and dealers opportunities to create video-on-demand channels that can offer profiles of specific cars as well as video-based classifieds. Comcast Spotlight is also able to direct specific ads to specific cable systems, creating opportunities for auto advertisers to target specific types of buyers-something broadcasters can't do over the air.

"In the past, [auto advertising] was about reach and frequency," said Kevin Cuddihy, Comcast Spotlight's VP and the divisional managing director. "The industry is getting away from that. Now it's more about interactivity, engagement and targeting."

Engineering News: Congrats to Paul Woidke

Fri, 26 May 2006 12:25:51 GMT

May 15th, 2006 - Congrats to Comcast Spotlight VP/Technology Paul Woidke, who became the second recipient of the SCTE Excellence in Standards Award with this week's announcement from the SCTE. Woidke joins Alan Amato of Times Fiber Amphenol, who was last year's inaugural recipient of an award aimed at underscoring the contributions of the otherwise largely unsung heroes in the SCTE's standards activities. For an interview with Woidke, who heads the SCTE Digital Video Subcommittee (DVS) Working Group Five, which is responsible for digital program insertion (DPI) standards, see the current issue of Communications Technology . The issue also contains this feature on the intersection of DPI and video on demand technologies.

Visit the full press release issued by SCTE.

Dealers, Carmakers Get New Ad Channel - Automotive News

Tue, 16 May 2006 15:40:53 GMT

Cable TV provider Comcast says its new classified advertising service for vehicles provides the interactivity and detail that a newspaper ad can't match. And because viewers choose to watch the auto ads, Comcast says, the new service avoids the "TiVo effect." That occurs when viewers record programs and fast-forward past traditional TV commercials�?�Viewers who "opt in" to the on-demand service are more likely to pay attention to those ads than to standard TV spots. That difference "could rock the foundations of the old (TV advertising) model," says Jack Nerad, Kelley Blue Book executive marketing analyst.

Click here for full Article on Autonews.com (Registration Required)

CBS's Survivor Finale and Survivor Reunion to be Offered for Free to Select Comcast Digital Cable Customers through General Motors Sponsorship

Mon, 15 May 2006 12:06:00 GMT

Philadelphia and New York - May 12, 2006 - Comcast (Nasdaq: CMCSA, CMCSK) and CBS (NYSE: CBS, CBS.A) today announced an innovative sponsorship with General Motors Corp. (NYSE: GM) that will make Survivor Finale and Survivor Reunion available for no additional charge to Comcast ON DEMAND customers in selected markets, marking the first time an advertiser has fully sponsored primetime broadcast on-demand programming.

Both Survivor Finale and Survivor Reunion will be available on Comcast's ON DEMAND service in CBS owned-and-operated markets beginning Monday morning, May 15, the day after their original broadcasts on the CBS television network. These programs, which usually would be available on demand for 99 cents per title, will be offered at no additional charge to Comcast Digital Cable customers in Baltimore, Chicago, Detroit and Philadelphia through August 31.

In these four major markets, Survivor Finale and Survivor Reunion VOD programs will feature only three brief commercial messages: one before the show begins, one at the midpoint and one at the conclusion. Those commercials will be targeted spots directing viewers to the GM Showroom, which can be accessed through Comcast's ON DEMAND menu by selecting "Searchlight" and then choosing the "Automotive" category.

"Comcast is changing the way people watch TV with VOD, and now we're offering advertisers new ways to reach very targeted and engaged audiences," said Charlie Thurston, President of Comcast Spotlight. "As the VOD business model continues to evolve, we are committed to developing VOD as an ad-supported platform that offers unique marketing opportunities for our clients and free content for our subscribers."

Comcast Searchlight is an advertiser- supported ON DEMAND destination where customers can find information on a variety of products and services. The GM Showroom provides long-form videos with detailed information and demonstrations of various GM vehicles.

"We at GM are excited about this new opportunity to help bring CBS programming to its loyal fans through Comcast ON DEMAND for free," said Betsy Lazar, executive director, media and advertising operations for GM. "GM has a long history with Survivor, and this move will strengthen our relationship with them and at the same time, provide us with a new way to encourage Survivor viewers to visit us in the GM Showcase as ON DEMAND users."

"Technology continues to allow us to partner with our clients in new and exciting ways," said Jo Ann Ross, President, Sales, CBS Television Network. "We are pleased that through this GM sponsorship we are able to expand our partnership with Comcast to offer free VOD content to their subscribers in these markets."

The announcement is the next step in the CBS-Comcast partnership, which launched earlier this year and marked the first time a broadcast network offered its primetime programming on a cable provider's VOD platform. As part of that agreement, CBS owned-and-operated television stations (including the top 7 US markets) now offer episodes of CSI: Crime Scene Investigation, NCIS, Survivor and The Amazing Race on Comcast ON DEMAND for 99 cents per title. Customers can view available episodes anytime they want for up to 24 hours from the time they order them.

Comcast's ON DEMAND service offers a growing library of more than 7,500 programs available any time customers want to watch them - with the ability to fast forward, rewind and pause selections. Nearly 95% of ON DEMAND programs are available at no additional charge.

About CBS
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), theme parks (Paramount Parks), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com.

About Comcast Comcast Corporation
(Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 21.7 million cable customers, 9.0 million high-speed Internet customers, and 1.5 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, OLN, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. The Company also has a majority ownership in Comcast Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.

About General Motors
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world's leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.

PRESS CONTACTS:
Comcast
Jenni Moyer
215-851-3311
jenni_moyer@comcast.com

CBS
Comcast Shannon Jacobs
212-975-3161
sljacobs@cbs.com

Comcast Spotlight
Dana Runnells
917-934-1015
dana_runnells@cable.comcast.com

General Motors
Ryndee Carney
313-667-7627
ryndee.carney@gm.com

Comcast Spotlight Launches New Contest at Clio Festival Awarding Creative Excellence for VOD Advertising

Fri, 12 May 2006 16:00:11 GMT

NEW YORK, May 12, 2006 - Comcast Spotlight, the advertising sales division of Comcast Cable, and the Clio Awards, a leading global awards program recognizing excellence in advertising and design, today announced the inaugural "Spotlight on What's Next" creative competition. This first of its kind, U.S.-based competition is designed to spotlight unique ways that advertisers can use the video on demand (VOD) platform.

The "Spotlight on What's Next" competition seeks to involve advertising agencies and their clients in the on-demand experience and explore its innovative applications in taking a campaign beyond the 30-second spot. Winning content will have the chance to be featured on Comcast's VOD platform, ON DEMAND.

Entrants must submit a one- to two-minute video showing how they would use VOD in their current campaign. Submissions should be examples of compelling long-form content, educational content, informative tips, or branded entertainment, and should demonstrate creative use of the medium. A panel of industry experts will judge the creative thought process, as opposed to production values. The winner will receive a "What's Next" Clio plaque, as well as $10,000. Details and entry forms are available at www.whatsnextaward.com. Competition applications are due August 31, 2006, and a winner will be announced in September.

"Comcast Spotlight is launching this original competition in conjunction with the Clio Awards to inspire imagination and ingenuity in this new media environment," said Vicki Lins, VP Marketing & Communications for Comcast Spotlight. "Comcast is a leader in creating VOD advertising solutions, and we are delighted to be part of a program that will recognize ground-breaking creativity for this new medium."

Founded in 1959, the Clio Awards (www.clioawards.com) are the world's most recognized international advertising awards competition, and celebrate creative excellence and innovation in advertising. Now in its 47th year, the Clio Awards inspire and pay tribute to one of the most interesting and influential art forms in modern culture, and honor the best work in Content & Contact, Television, Print, Outdoor, Radio and Interactive, as well as Design, Innovative Media and Technique. The Clio Festival is held annually in South Beach, Miami, this year May 13-16.

Comcast Spotlight offers VOD advertising opportunities for local, regional and national advertisers in top markets across the U.S. Searchlight, the section of ON DEMAND where Comcast customers can find information on products and services that interest them, features advertising representing many categories, including automotive, retail, political and employment. Using their remote, viewers now can opt-in to view a sponsors' video up to 60 minutes in length. And, Comcast Spotlight can offer extensive research along with targeting technologies that only cable can offer for an effective and efficient campaign to reach Comcast's ever-growing VOD audience.

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

The Clio Awards (www.clioawards.com) are the world's most recognized international advertising awards competition. Founded in 1959 to celebrate creative excellence and innovation in advertising, the Clios inspire and pay tribute to one of the most interesting and influential art forms in modern culture. Known for its world-class juries made up of more than 130 experts from 40 countries, the Clio Awards focus on creative work in the fields of advertising and design, specifically in the areas of TV, Print, Outdoor, Radio, Content & Contact, Integrated Campaign, Innovative Media, Internet, Design and student work. The Clios also serve the global design and advertising communities through its annual conference, festival, publication, newsletter, and screenings of winning work.

For more information contact:

Dana Runnells
Comcast Spotlight
917-934-1015
Dana_Runnells@cable.comcast.com

Jack Mello
PR for the Clio Awards
201-981-5617
jamello@aol.com

Joint Study by Nielsen and Comcast Suggests Traditional TV Viewing Not Reduced by Video on Demand

Thu, 11 May 2006 13:23:32 GMT

Contacts
Jenni Moyer at Comcast: (215) 851-3311
Ann Elliott at Nielsen Entertainment: (646) 654-8356

New York - February 9, 2006 - The increasing use of video on demand (VOD) does not appear to reduce traditional television viewing, according to a research report released today by Nielsen Media Research and Comcast Corporation. The three-month study of VOD consumers in Philadelphia shows that at this stage in the development of VOD, households that watch VOD are also heavy TV viewers, and there is no evidence that using VOD reduces the amount of viewing of traditional TV programming.

This study, presented by Nielsen today at the Cable and Telecommunications Association for Marketing's On-Demand Consortium in New York, marks the first time that Nielsen has used aggregated, anonymous VOD usage information supplied by a third party and merged it with audience data collected by Nielsen meters in its participating sample households. For the study, Nielsen merged and analyzed Comcast VOD usage data and Nielsen sample data from the same households in the Philadelphia DMA that were both Comcast Digital Cable customers and participants in Nielsen's Philadelphia Local People Meter sample. The study was based on approximately 180 households and was conducted during the June-August 2005 time period. Comcast and Nielsen employed rigorous encryption protocols to protect the privacy of Comcast subscribers and the identity of the Nielsen Local People Meter households.

"Because video on demand is becoming an increasingly popular way for consumers to watch television the industry needs research to understand its impact," said Sara A. Erichson, General Manager, National Services for Nielsen Media Research. "Nielsen, with the VOD audience data it can pull from its samples, combined with the ability to integrate third party data, is uniquely positioned to bring this insight."

Added Page Thompson, Senior Vice President and General Manager of Video Services for Comcast, "This study confirms that VOD complements the traditional TV viewing experience. In addition to watching programming not available on traditional TV, customers are using VOD to learn about shows they may not have seen before or 'catch up' on past episodes of series they've missed."

Other highlights of the study include:

75% of households with access to VOD used it at least once during the three-month study, indicating a high VOD sampling rate. VOD users averaged 69 minutes of viewing per day.
Households that tuned to Comcast's ON DEMAND service watched traditional television for an average of 723 minutes per day -- 9% higher than all digital cable households and 38% higher than all cable households.
The VOD audience is a younger audience. 18-34 year olds comprised 37% of all VOD minutes viewed compared to 20% of all traditional television minutes. Children age 2-11 accounted for 19% of all VOD minutes, but only 9% of all traditional television minutes. In contrast, viewers over age 54 accounted for only 3% of VOD minutes compared to 30% of all traditional television minutes.
Free VOD (including shows from ad-supported cable networks, a library of movies, music programming and more) was the most sampled VOD content, viewed by about 42% of VOD homes during the survey. However, subscription VOD content (from services like HBO, Showtime and Starz) accounted for the most minutes (54%) of viewing, with VOD homes watching an average of 670 minutes of this content over the three months.

The complete results can be downloaded from right side of this page on the Nielsen website.

About Comcast

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 21.4 million cable customers, 8.5 million high-speed Internet customers, and 1.3 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.
The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, OLN, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. The Company also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.

About Nielsen Media Research

Nielsen Media Research is the world's leading provider of television audience measurement and advertising information services. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets.
Nielsen Media Research is part of VNU Media Measurement & Information, a global leader in information services for the media and entertainment industries. The group serves the information and marketing needs of television and radio broadcasters, advertisers, agencies, media planners, music companies, publishers, motion-picture studios, distributors and exhibitors, and the Internet industry. VNU is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media measurement and information (Nielsen Media Research) and business information (Billboard, The Hollywood Reporter, Computing, Intermediair). VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues amounted to EUR 3.8 billion in 2004. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange. For more information, please visit the VNU website at www.vnu.com

VIDEO AD $$ GRAB - NY POST

Tue, 09 May 2006 17:28:59 GMT

Link to Story

Chicagoland-Area Car Shoppers Now Can Use Their Remotes to View Local Auto Listings on Comcast's ON DEMAND Service.

Tue, 09 May 2006 17:24:22 GMT

Chicagoland-Area Car Shoppers Now Can Use Their Remotes to View Local Auto Listings on Comcast's ON DEMAND Service.

Auto Advertisers of All Sizes Can Sell Cars 24/7 With Comcast's New "Classifieds ON DEMAND"

CHICAGO, March 30, 2006 - Automotive advertisers now have an innovative marketing tool to reach prospective car buyers in the Chicagoland-area. Offered through Comcast Spotlight, the advertising sales division of Comcast Cable, "Classifieds ON DEMAND" can connect car shoppers with car sellers 24 hours a day, seven days a week. Since the service launched last month on Comcast's popular video on demand (VOD) service, approximately 1,800 Chicagoland area autos already have been listed. There are 1.7 million Comcast customers in the Chicagoland area.

"This new advertising tool is an innovative medium for advertisers to reach a qualified audience that opts-in to learn about their products," said Peter Heisinger, Vice President and General Manager at Comcast Spotlight in Chicago. "And, besides high-impact visibility, VOD is one of the most accurately measured media available. In 2005, Comcast Digital Cable customers across the country watched 1.4 billion programs ON DEMAND."

Using Comcast Spotlight's Dynamic Publishing Platform, advertisers of all sizes can quickly and easily publish automotive listings within the Classifieds ON DEMAND section of Comcast's popular video-on-demand (VOD) service. Dealers, as well as individual owners, can submit a listing at www.VodAutos.com, where they can load text and images to create their own VOD ad. Video listings are automatically organized by make and body style and are refreshed weekly so to keep inventory current.

Comcast Digital Cable customers can use their remote control to browse Classifieds ON DEMAND at their convenience, and at no additional cost. Automotive listings can be accessed through Comcast's ON DEMAND menu by selecting "Searchlight," then "Automotive" then "Auto Classifieds."

The "Searchlight" section of Comcast ON DEMAND offers information on a variety of products and services that are relevant to customers' lives. Comcast Spotlight will soon make classified listings for jobs and real estate available within the "Searchlight" ON DEMAND menu category.

Comcast Spotlight offers opportunities for local, regional and national advertisers in all of its VOD-enabled markets. In addition to VOD, Comcast Spotlight offers automotive advertisers other avenues to reach customers including 30-seconds spots and online advertising solutions to create a turbo-charged marketing package. With access to Comcast Spotlight's advanced technologies and research, advertisers can reach consumers with the effectiveness and efficiency that only cable can offer.

Comcast Spotlight in Chicago represents 45 networks and more then 2 million cable TV households in the Designated Market Area, and offers advertisers full-market coverage or the ability to target geographically within 34 distinct selling zones.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Media Contact:
Dana Runnells
Sr. Communications Manager
Comcast Spotlight
917.934.1015
Dana_Runnells@Cable.Comcast.Com

Prudential Fox and Roach Realtors Partners with Comcast Cable to Deliver House Hunting to Tri-State Living Rooms

Tue, 09 May 2006 17:21:00 GMT

Prudential Fox and Roach Realtors Partners with Comcast Cable to Deliver House Hunting to Tri-State Living Rooms

Comcast Digital Cable Customers Can Use their Remotes to Experience the Region's First Real Estate ON DEMAND featuring Virtual Tours of Prudential Fox and Roach Listings

DEVON, PA - Prudential Fox and Roach, REALTORS has teamed with Comcast to provide the region's first Real Estate ON DEMAND service, making videos of local real estate listings and virtual home tours available to more than 1.5 million Comcast customers in southeastern Pennsylvania, southern New Jersey and northern Delaware. Now, using their remote controls and ON DEMAND with Comcast Digital Cable, customers can view homes, sorted by price and location, whenever they want at no additional cost.

Real Estate ON DEMAND features narrated virtual tours of up to 500 homes available for sale through Prudential Fox and Roach. The video-on-demand (VOD) showcase also includes a number of narrated video tours of luxury homes with a detailed look at some of the area's most elegant homes.

Since its debut on Comcast ON DEMAND last May, Prudential's Real Estate ON DEMAND has generated an average of 50,000 views per month.

"From the comfort of their favorite recliner, Comcast customers can tap into the region's real estate market," said Steve Storti, Prudential Fox & Roach senior vice president, marketing. "This groundbreaking service is our latest enhancement to improve the process of buying and selling homes."

Prudential Fox and Roach offers Real Estate ON DEMAND as an exclusive part of the company's Home Marketing System. If a homeowner lists a home with Prudential Fox and Roach, the home automatically receives a guided virtual tour posted to the Prudential Fox and Roach web site, where it will remain until the home is sold. Shortly after the guided virtual tour is produced, it is converted into video format and uploaded to Real Estate ON DEMAND, where it is viewable for at least two weeks.

Real Estate ON DEMAND can be accessed through Comcast's ON DEMAND menu by selecting "Searchlight" and then "Real Estate." Searchlight is the ON DEMAND category where Comcast customers can find information on a variety of products and services that are relevant to their lives.

About Prudential Fox and Roach REALTORS
Prudential Fox and Roach, REALTORS?, the nation's fourth largest provider of home services, is an independently owned and operated member of the Prudential Real Estate Affiliate, Inc. and the largest Prudential affiliate in the country. As the Tri-State area's real estate leader, the company has more than 64 sales locations and 3,700 associates. Through its affiliate, the Trident Group, the company provides one-stop shopping and facilitated services to its clients including mortgage financing and title, property and casualty insurance. Visit our Website at www.prufoxroach.com.

CONTACT:
Jim Angstadt
For Prudential Fox and Roach, REALTORS
Tierney Communications
(215) 790-4347
jangstadt@tierneyagency.com

Communications Technology - Q&A with Paul Woidke

Mon, 01 May 2006 00:00:00 GMT

By CT Editorial Staff

Paul Woidke, Spotlight's VP of Technology, talks with CT editorial staff about new technology standards, segmentation products, digital insertion, and more.

Complete Article

Local Ad Sales: Making Ads Relevant - CableFAX's CableWORLD

Tue, 04 Apr 2006 17:28:18 GMT

Link to CableFAX's CableWORLD

Small-Screen Dream - Entrepreneur.com

Tue, 04 Apr 2006 17:26:40 GMT

Link to Story

Warren Schlichting, Vice President of New Business Strategies Speaks at the 30th Annual DMA Financial Services Conference

Wed, 01 Mar 2006 15:39:11 GMT

Warren Schlichting, Vice President of New Business Strategies at Comcast Spotlight, will be speaking at the 30th Annual DMA Financial Services Conference -- �?oFinancial Services Direct Marketing in the Digital Age�?? -- taking place February 26 - 28, 2006 at The Westin Innisbrook Golf Resort in Palm Harbor, FL.

The DMA Financial Services Conference is where financial services direct response practitioners meet to discuss practical, how-to ideas to improve your campaign's response rates. Expand your marketing mix by learning how to implement emerging digital media trends into programs to enhance your brand equity and provide customers the increased flexibility and control they are looking for. Warren will discuss Integrating Emerging Media into Direct Marketing Strategies. More about the conference at:

http://www.the-dma.org/conferences/dmafscannual/specialevents.shtml

CAB Honors Schlichting with President's Award

Wed, 01 Mar 2006 15:37:00 GMT

Warren Schlichting, vice president of new business strategies, was recently honored with the CAB President's Award at the 23rd Annual CAB Cable Advertising Awards ceremony in Chicago.

Each year, the CAB recognizes individuals who have made significant contributions to the growth of cable advertising. Warren has helped to expand the role cable plays in today's complex marketing environment.

"I was proud to represent Spotlight and accept the award on behalf of everyone who has ever taken time out of their busy schedule to help the Interactive group work on new products," Warren said when asked how he felt about winning the award.

Warren has being an integral force in the advancement of VOD as an emerging advertising medium. He believes VOD, especially Comcast's version, is the "new free television" and advertising will play a central role.

"My goal is to help Spotlight become the economic engine that powers VOD and for VOD to become the platform that powers extraordinary growth for Spotlight," says Warren.

Spotlight Wins Big at CAB

Wed, 01 Mar 2006 15:36:00 GMT

Recently, Spotlight employees were honored at the 23rd Annual CAB Cable Advertising Awards ceremony during the Cable Sales Management Conference in Chicago. The ceremony was held to celebrate the achievements of individuals in cable sales as well as creative commercial production.

The award for Creative Commercial Production honors excellence in locally- produced cable spots that use creative themes or techniques to meet the client's need. Additionally, they recognize the best total communications/production values designed and implemented by a local system, interconnect or sales rep firm. The Spotlight winners of this award are:

Category: Single Commercial Over 500,000 Subscribers

Winners: Midwest Division - Hunter Andre, Producer; Faith Shuayb, Editor; and Todd Wegner, AE

Client: American Eagle.com

Spot Title: "American Eagle.com"

Category: Single Commercial 200,000-500,000 Subscribers

Winner: Northwest Division - Andre Wise, Producer/Director/ Copywriter

Client: LIMN

Spot Title: "de Sede Morph"

Category: Multiple Commercial Campaign

Winners: Northwest Division - Darren LaMarr, Production Manager/Producer/Director/Copywriter; Greg Monroe, Videographer; and Rich Perterson, Editor

Client: Spoiled by Nana

Spot Titles: "Durable"; "Distinction"; and "Beautiful"

There were also awards that honored individuals who have excelled in securing new business or upgraded existing accounts through extraordinary efforts, tactics, and ideas. Commended for their outstanding presentations, promotions, and concepts were:

Category: Regional/National Spot Sales

Winner: Midwest Division - Nancy Newman, Integrated Marketing Manager

Client: Proctor & Gamble

Category: Achievement in new Media Sales

Winners: Mid-Atlantic Division - David Freed, Interactive Sales Manager and Tom Wise, Director of Sales

Client: General Motors

Category: Achievement Advertising Technology

Winners: Southwest Division - South West Division Internet Team- Bernie Fischer; Tim Hamm; Danielle Jojola; Ivan Larsen; Rosalinda Lozano; Jacqui Mariner; Lucette Mercer; and Mike Yancey

Congratulations to all the winners on their achievements and best of luck in future endeavors!

Thurston Delivers Keynote Address at Kagan VOD Summit

Wed, 01 Mar 2006 14:33:00 GMT

Charlie Thurston, President of Comcast Spotlight, will keynote the Kagan VOD Summit, Tuesday, June 28. The event will address how advertisers are poised to reach the more than 20 million homes now wired for on-demand television access.

Given the tremendous growth expected for the on-demand space, conference panelists will discuss the challenges and opportunities now facing operators, programmers, technologists and investors. Which revenue strategies and economic tactics are ripe for adoption at this stage? Going forward, what are the best programming and advertising models for cable network start-ups and incumbents? What are the competitive concerns for the long-term viability of the on-demand platforms? Who are the likely winners and losers, and why?

Panel Topics:

HD ON DEMAND: The Risks and Rewards of Pushing High-Def VOD -- This panel will highlight the distinct opportunity for HD VOD, explore the impact on network capacity, examine the prospect of leading the market and consider content security issues.

VOD: How To Expand Programming Choices In The New Frontier of VOD -- This panel will explore models for bringing a wide variety of targeted programming through the VOD pipeline.

Insert ad Here: Exploring Ad Opportunities in the Emerging On-Demand Model -- This panel will delve into the challenges of modifying the ad-supported network model for the on-demand space and look at the benefits of better control over ad distribution.

Capitalizing on Applications: Leveraging Server Infrastructure Beyond Traditional Content Delivery -- The VOD platform poses opportunities for the cable industry to leverage personalized streaming capacity to deliver a host of non-video applications, especially gaming.

The executive conference will be held at the Park Lane in New York and will also feature other executives from the VOD sector, such as iN DEMAND, IBM Digital Media, Showtime, Nielsen Media Research,Broadbus, Rainbow Media, Tandberg Television and more.

To register for the summit or for more information, please visit Kagan Research.

Comcast Spotlight Signs Multi-year Services Agreement with Nielsen Media Research

Wed, 25 Jan 2006 14:18:22 GMT

New York, January 12, 2006 - Nielsen Media Research and Comcast Spotlight, the advertising sales division of Comcast Cable, announced today a six-year agreement that consolidates into one single contract all of Comcast’s Local People Meter (LPM) services in each of the ten major television markets where Nielsen provides LPM audience ratings. This agreement with Nielsen marks a major commitment by Comcast Spotlight to provide advanced research for advertisers and more relevant advertising for viewers.

The agreement covers the local markets in which Nielsen already operates LPM services - New York, Los Angeles, Chicago, Boston, San Francisco, Philadelphia, Washington, DC, Detroit and Dallas - plus Atlanta, where Nielsen will roll out LPMs later this year. These markets represent 30% of the households in the U.S. LPMs can help advertisers in their allocation decisions for media dollars because they are a more accurate picture of an increasingly fragmented television audience.

“In this era of rapidly fragmenting television audiences, it is critical to expand electronic measurement in all major media markets,” said Sara Erichson, General Manager, National Services for Nielsen Media Research. “Comcast has been a leading proponent of electronic television ratings, and this new comprehensive services agreement will make it easier for them to make full use of the detailed television measurement information available through LPMs.”

“This agreement with Nielsen and our continued investment in the latest technologies, products and services, further enhance the value of spot cable advertising,” said Hank Oster, Comcast Spotlight Senior Vice President and General Manager. “In Comcast Spotlight markets where LPMs are deployed, we already have seen this more accurate data demonstrate an overall increase in viewership to cable sources. This agreement solidifies our promise to our clients to bring better television measurement to the advertising marketplace.”

Electronic People Meters, which Nielsen has been using to produce national television ratings since 1987, provide the most accurate and timely means to measure increasingly diverse audiences. With Local People Meter services, Nielsen is now offering the same level of quality and reliability in the nation’s major markets.

About Nielsen Media Research
Nielsen Media Research is the world's leading provider of television audience measurement and advertising information services. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, Spanish language networks, and national syndicators. Local ratings estimates are produced in each of the 210 television markets in the U.S., including electronic metered service in 56 markets. Nielsen Media Research is part of VNU Media Measurement & Information, a global leader in information services for the media and entertainment industries. VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange. For more information, please visit the VNU website at http://www.vnu.com.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a registered trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

CONTACT: Dana Runnells
Comcast Spotlight
917-934-1015

Laura James
Nielsen Media Research
646-654-8622

Comcast Spotlight Promotes Heather Roets to Vice President, Traffic Systems

Tue, 03 Jan 2006 12:01:56 GMT

NEW YORK, December 16, 2005 – Comcast Spotlight, the advertising sales division of Comcast Cable, announced today that Heather Roets has been promoted to Vice President, Traffic Systems.

“Heather has been an integral force in championing traffic and billing technological improvements over the past two years,” said Steve Feingold, Vice President of Strategic Planning at Comcast Spotlight. “Her passion to support sales and improve traffic efficiencies has been essential to Spotlight’s progress.”

Heather’s career has spanned over twenty-five years in national and local cable, broadcast television and national advertising sales firms. She came to Comcast Spotlight in September 2003 as senior director and quickly began working with sales, service and technical departments to successfully traffic spots. Her efforts include setting standards for agreements with vendors as well as launching Adtag™ & Adcopy™ across the Spotlight footprint. For 2006, she will continue to focus on creating and improving processes, procedures and policies for traffic operations as well as helping to shape next generation traffic platforms towards improvements in efficiency and the stewardship of new Spotlight advertiser products, including video on demand.

Prior to Comcast, Heather worked for NCC (National Cable Communications). As eBusiness affiliate manager, she oversaw the conversion to electronic invoicing between NCC and their affiliate clients. Her cable experience began in the 1990s with Adlink in Los Angeles, where she managed the implementation of traffic and billing software conversions and supported the deployment of the nation’s first digital spot delivery platform. In 1995, she also project managed the launch of Adtag & Adcopy. Previously, Heather was sales operations manager at WJLA-TV in Washington, D.C. and a sales assistant at Petry Television in Detroit.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Keeping kids safe, and having fun doing it

Sat, 03 Dec 2005 00:00:00 GMT

WANTAGE -- No parent wants to think about the disappearance of a child, but Bill Snouffer, general manager of Franklin Sussex Auto Mall, was able to turn an important subject into a fun family event.

Comcast Spotlight Partners with Henry Street Settlement for Annual Community Day of Service on October 1

Tue, 04 Oct 2005 10:47:00 GMT

NEW YORK, September 30, 2005 – Over 170 employees from Comcast Cable’s advertising sales division, headquartered in New York, along with employees from National Cable Communications (NCC), the nation's largest spot cable advertising representation firm partly owned by Comcast, will volunteer to improve The Henry Street Settlement of the Lower East Side as part of Comcast’s fifth annual company-wide day of service on October 1, 2005. Comcast Cares Day is one of the largest single-day corporate volunteer efforts in the United States.

For more than 100 years, The Henry Street Settlement has helped build better lives for residents of the Lower East Side. Their varied programs have made them known as the “one stop” source for emergency assistance in the community, delivering a wide range of social service and arts programming to more than 100,000 New Yorkers each year. Programs include: day care centers, transitional residences for homeless families, a shelter for battered women, a senior center, a workforce development center and more.

On Comcast Cares Day, volunteers will assemble and spend the day working along side the Settlement staff to help improve the community for the people that count on Henry Street for crucial social service programs. There will be over ten teams working on painting, cleaning and planting at the Martin Luther King, Jr. Community Park, as well as helping to beatifying the entrance to the Settlement’s behavioral and mental heath clinic.

“Our founder, Lillian Wald came as a volunteer to the lower east side in 1893 to help newly arriving immigrants settle into their new community. Our mission states our work best - Henry Street Settlement opens doors of opportunity to enrich lives and enhance human progress for Lower East Side residents and New Yorkers through social services, arts and health care programs. Comcast Cares Day makes it possible for us to do this and more,” says Catherine Cullen, chief operations officer of Henry Street Settlement.

In 2004, nearly 30,000 Comcast employees and their families participated in the fourth annual Comcast Cares Day, volunteering in 278 projects in their communities. This year 30,000 employee volunteers are expected to work on projects in 32 States and the District of Columbia.

“At Comcast, we have always believed that giving back to the community is important,” said Comcast Chairman and Chief Executive Officer, Brian L. Roberts. “We’re extremely proud of our employees who have generously given of their time and talents to impact their neighborhoods on Comcast Cares Day and throughout the year. "We're also excited to have the opportunity to work alongside so many community partners to make a difference."

“Comcast Cares Day is an extremely rewarding experience,” says Charlie Thurston, president of Comcast Spotlight. “It is important to remember, we are the communities we serve.”

“The fact that NCC is turning out over 80 people for Comcast Cares Day speaks volumes about our relationship with Comcast and how important supporting this worthy initiative is to us,” said NCC President Greg Schaefer.

In addition to the day of service on October 1, Comcast employees volunteer year-round with a variety of projects and organizations through the company’s Comcast Cares program.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a registered trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

About NCC
NCC (National Cable Communications) is the nation’s largest spot cable television advertising sales firm, with access to over 67 million cable homes via more than 2,400 cable systems in every U.S. television market. As one of the few media sales organizations expanding staff and investing heavily in continuously improving its capabilities, NCC has firmly established spot cable television advertising as one of the most appealing and effective mediums available for advertisers today. Based in New York, NCC’s 550 employees extend across 16 offices nationwide. NCC is jointly owned by three of the nation’s largest MSOs – Comcast Cable Communications, Cox Communications and Time Warner Cable – and represents every other MSO in the country. For more on NCC, visit www.spotcable.com.

Media Contact: Dana Runnells
Comcast Spotlight
1114 Ave. of the Americas
NY, NY 10036
Tel: 917-934-1015
www.comcastspotlight.com

Cable Ads for Bay Area's Premier Theme Park Drive Scores of Viewers to New Attractions

Tue, 20 Sep 2005 11:16:08 GMT

SAN FRANCISCO, September 20, 2005 – To promote the park’s season pass and introduce its newest attraction, Crocodile Dundee’s Boomerang Bay Beach Club,™ Santa Clara theme park Paramount's Great America turned to Comcast Spotlight, the advertising sales division of Comcast Cable. Looking beyond traditional TV spots, the Park has been using the cable company’s popular VOD service, and newest advertising platform. From July 19 through August 19, Comcast Digital Cable customers in San Francisco ordered 31,500 views of the park’s informational video available on VOD, the most number of views received on this platform within this time frame, making it one of Comcast’s most popular ads ON DEMAND this summer.

In addition to a long-form ad, the advertising campaign for Paramount's Great America also consisted of thirty-second spots, appearing on select cable networks including MTV and Lifetime, which directed viewers to the four-minute video found in the "Spotlight" section of Comcast's VOD service. The four-minute advertisement, created by Comcast Spotlight with footage from PGA, detailed the park's many attractions for VOD viewers. The :30 ads were created by Barkley Evergreen & Partners, based in Kansas City, MO.

"We are pleased with the number of viewers who opted in to watch our cable ads," said Linda Gardner-Franta, Marketing Manager at Paramount's Great America. “We think this campaign was a success because VOD allowed us to really showcase the excitement of our attractions -- and encourage viewing audiences to visit the park."

"This campaign is a great example of how VOD is helping television advertising evolve," said Warren Schlichting, VP New Business Development at Comcast Spotlight. "Cross-platform campaigns like this give advertisers the chance to grab viewers’ attention with thirty-second spots and then direct them to VOD to provide more information. Comcast anticipates that customers will watch more than one billion VOD programs in 2005, and this is a great venue for advertisers to inform viewers about products while engaging them with the sight, sound and motion that television can offer."

ON DEMAND, Comcast’s video-on-demand (VOD) service, features more than 3,000 programs that Comcast Digital Cable customers can watch at any time. Comcast Spotlight offers opportunities for local, regional and national advertisers in all of its VOD-enabled markets and can provide usage reports with anonymous, non-personally identifiable information about how customers are using VOD.

###

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

About Paramount’s Great America
Paramount’s Great America is owned and operated by Paramount Parks. Paramount Parks (a unit of Viacom Inc.), is a leading developer and operator of world-class theme parks and location-based attractions, entertaining more than 13 million guests annually. The company currently owns and operates five of the most popular theme parks in North America including: Paramount Canada’s Wonderland (Toronto, Ontario, Canada); Paramount’s Carowinds (Charlotte, N.C.); Paramount’s Great America (Santa Clara, Calif.); Paramount’s Kings Dominion (Richmond, Va.); and Paramount’s Kings Island (Cincinnati, Ohio). The company also developed and manages the award-winning STAR TREK: The Experience at the Las Vegas Hilton (Las Vegas, Nev.) and manages Bonfante Gardens horticultural theme park (Gilroy, Calif.) and CBS Television City at the MGM Grand Hotel & Casino (Las Vegas, Nev.). More information about Paramount Parks is available at www.paramountparks.com.

Media Contact:
Dana Runnells, Sr. Manager, Communications
Comcast Spotlight
1114 Ave. of the Americas
NY, NY 10036
Tel: 917-934-1015
www.comcastspotlight.com

Comcast Spotlight Announces Two Directors of Sales

Mon, 13 Jun 2005 16:18:57 GMT

FOR IMMEDIATE RELEASE CONTACT:
Jane Bowman, Senior Director of Marketing
Comcast Spotlight
40 Walnut Street
Wellesley, MA 02481
781-416-0120

BOSTON, MA (November 16, 2004) – Stephen Flaim, Vice President and General Manager Comcast Spotlight Boston, announced today that Chris Wayland and Mark Keaney have joined Comcast Spotlight as Directors of Sales. Wayland will be responsible for leading the regional and national sales team in servicing clients that wish to reach the entire Boston DMA. Keaney will lead the seven local advertising sales teams located throughout the Boston television market.

“Chris and Mark are proven sales leaders that bring unique perspectives to the Comcast Spotlight team,” said Flaim. “Chris’s experience in broadcast television and his knowledge of the Boston market will help him lead the regional sales force in delivering the full range of opportunities available to advertisers through new technologies, such as, video on demand, Adtag/ Adcopy, and other interactive platforms. Mark’s radio background and his understanding of the Boston market makes him the ideal choice to guide the local sales team in servicing the need of small and mid-sized businesses to target consumers in specific geographies.”

Prior to joining Comcast Spotlight, Wayland was the National Sales Manager at WHDH-TV in Boston. In his 10 years with the media industry, he has held positions as Account Executive with WHDH-TV, Account Executive with The Boston Interconnect, National Representative for Fox Sports Network Boston, Account Executive with WLVI-TV Boston, and Account Executive for Greater Media Boston.

“Comcast Spotlight is a forward thinking company in-terms of the services and products offered to clients in the Boston Market,” said Wayland. “I look forward to leading this strong team that brings unparalleled service and the benefits of emerging technologies to our clients.”

Mark Keaney held the position of General Sales Manager at Mix 98.5/WBMX-FM-Boston before joining Comcast Spotlight. His tenure at Mix also included the positions of Local Sales Manager and Senior Account Executive.

“I look forward to leading the Comcast Spotlight local sales force,” said Keaney “Cable Television, more so than any other medium, allows clients to reach those consumers that are most likely to become their customers through geography specific target marketing.”

Keaney’s 15 years of media sales and sales experience include positions as Senior Account Executive with KIIS-FM/Los Angeles, Account Executive with 108/WXKS – Boston and Account Executive with Pitney Bowes in Boston.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable’s power to target viewers most efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help advertisers realize greater value for their investment. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Spotlight has a presence in 72 markets, including 22 of the top 25 DMAs, reaching nearly 30 million households. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com

Fox Sports en Espa�ol and Comcast Strike Video-On-Demand Deal

Wed, 08 Jun 2005 11:47:07 GMT

Los Angeles, CA – June 8, 2005 -- Hispanic digital cable subscribers throughout the United States will now have access to a selection of Fox Sports en Español’s programming as part of Comcast’s On Demand en español service. Fox Sports en Español On Demand, available as of June 2005, will feature 10 hours of the leading Spanish-language sports cable network’s marquee events and programs. The service is available at no additional charge and is a companion VOD service that complements Comcast’s CableLatino and Selecto Hispanic line-up.

“Comcast’s video-on-demand service offers us a unique opportunity to provide our loyal viewers with additional round-the-clock access to the very best in exclusive sports programming,” said David Sternberg, Executive Vice President and General Manager of Fox Sports en Español. “This partnership with Comcast, one of our most important distributors, is one more way that Fox Sports en Español delivers on its promise to bring Spanish-speaking audiences closer to their favorite players and teams.”

The inaugural Fox Sports en Español On Demand package offers Hispanic sports enthusiasts the perfect complement to Fox Sports en Español’s unrivaled coverage of the most important sporting events and news from Latin America and around the globe. Loaded with classic soccer matches from the Copa America, Copa Libertadores and Copa de Campeones tournaments, the first 10 hours of Fox Sports en Español On Demand will include:

The memorable 1995 Copa America match featuring the USA vs. Mexico
The 2004 Copa Libertadores finals, featuring two games between Boca Juniors (Argentina) and Once Caldas (Colombia)
The finals of the 2005 Copa de Campeones featuring Saprissa (Costa Rica) and Pumas (Mexico)
Fox Sports en Español’s highest-rated 2005 Copa Libertadores match to date, featuring the legendary Chivas of Guadalajara (Mexico) vs. San Lorenzo (Argentina)

”Comcast is pleased to make Fox Sports en Español On Demand available to our Spanish-speaking customers,” said Mauro Panzera, Senior Director of Multicultural Video for Comcast. “By making these important sports and news events available at anytime, we are giving our Hispanic communities greater choice and control of their entertainment experience and helping them stay connected to their rich heritage.”

Fox Sports en Español On Demand is available at no additional charge in Comcast VOD markets. For additional information on Comcast’s video-on-demand services, viewers should contact their local Comcast representative.

About Fox Sports en Español

Fox Sports en Español features more than 1,000 hours of live, exclusive sports programming in Spanish each year, including the Copa Libertadores, Copa Sudamericana and InterLiga soccer tournaments; the Major League Baseball playoffs, All-Star Game and World Series; the Caribbean World Series; and Championship Boxing from Mexico and the U.S. The channel reaches more than 7 million cable and satellite households in the U.S. For more information, visit Fox Sports en Español online at fse.yahoo.com. Fox Sports en Español is distributed by Fox Cable Networks and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation's (NYSE: NWS) Fox Sports International.

About Comcast

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 21.5 million cable customers, 7.4 million high-speed Internet customers, and 1.2 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, Outdoor Life Network, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. The Company also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.

Contacts:	Etienne Hernandez-Medina	Alvaro Villa
	H&M Communications	Fox Sports en Español
	Phone: 310 849 3663	Phone: 310 444 8723
	etienne@hm-com.com	alvaro.villa@fox.com

	Jenni Moyer	Kelsey Martinez
	Comcast	Fox Cable Networks
	Phone: 215 851 3311	Phone: 310 369 0009
	jenni_moyer@comcast.com	Kelsey.Martinez@fox.com

Comcast Spotlight Launches Industry's First Gigabit Ethernet Digital Program Insertion
With C-COR

Mon, 04 Apr 2005 00:00:00 GMT

State College, PA (April 4, 2005) – C-COR Incorporated (Nasdaq: CCBL), a global provider of interoperable access and transport products, system solutions, and technical services, is unveiling the next generation in digital advertising with the industry’s first deployment of Gigabit Ethernet (Gig-E) Digital Program Insertion (DPI). Comcast Spotlight, the advertising sales division of Comcast Cable, is upgrading to C-COR’s Gig-E DPI solution in the operator’s Philadelphia market. The deployment includes 1,656 standard definition (SD) and 75 high-definition (HD) digital channels, all controlled from one central headquarters system, with a potential reach of more than 2.3 million cable customers.

C-COR has more than 90 digital advertising deployments worldwide, including Los Angeles, San Francisco, Miami, Philadelphia, Denver, Milwaukee, and the combined markets of Buffalo and Cleveland. The company’s industry leading Gig-E DPI solution includes the largest advertising insertion servers built to date capable of inserting up to 1920 standard definition (SD) digital channels or 370 high-definition digital (HD) channels from a single server. These highly scalable servers are specifically designed for centralized GigE network layouts and incorporate redundancy and high-availability features to ensure continuous uptime and uninterrupted advertising revenue flow while reducing the cost per channel and transport costs for the operator.

“As digital advertising insertion is being rolled out, having a centralized and efficient control platform that can seamlessly support expanded digital insertion line-ups and ad targeting while freeing up bandwidth and lowering costs will prove invaluable to our operations,” said Paul Woidke, Vice President, Technology, Comcast Spotlight. “We are pleased to deploy C-COR’s advertising solution in our continuing effort to build the best cable advertising platform possible, giving our advertisers the ability to expand their reach and connectivity at a substantial cost savings.”

C-COR’s advertising solutions are developed and marketed by C-COR Solutions, one of the Company’s three complementary business units that also include C-COR Access & Transport and C-COR Network Services. C-COR Solutions offers operators an integrated, application-oriented suite of centralized office automation tools for the management of the network, on demand content delivery, subscriber, and the workforce, as well as a state-of-the-art advertising solution that supports digital systems without duplicating the operator’s infrastructure. C-COR is committed to being a trusted partner with its customers, leveraging its global expertise and interoperable, standards-based solutions, helping to lower risk while increasing profit margins, and ultimately simplifying the transition to the on-demand IP era.

"We are proud of our long-standing relationship with Comcast, a pioneer in the deployment of advertising technology, and to have the opportunity to work with them in deploying the industry’s first Gig-E DPI system in their headquarters market of Philadelphia,” said Terri Richardson, Vice President of Product and Market Management for C-COR Solutions. “The C-COR Gig-E DPI solution helps operators grow their revenue by freeing bandwidth for new services, expanding channel lineups, and providing ad targeting opportunities to their advertisers, while simultaneously taking advantage of lower transport costs.”

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable’s power to target viewers most efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help local, regional, and national advertisers realize greater value for their investment. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

About C-COR
C-COR offers world-class, market-focused business solutions for cable operators, telephone companies, broadcasters, and other private and public sector entities. C-COR’s solutions simplify the transition to Internet Protocol (IP) demand-oriented networks by delivering interoperable, modular products in sync with IP network upgrade cycles. The Company’s products and services include a suite of software applications that automate the management of content, network, subscribers, and workforce, with more than 200 deployments worldwide; next-generation optical transport products; on demand video systems with implementations in more than 20 countries; and a range of network assurance and technical services that allows operators to design and keep their networks operating at peak performance. Leading network operators through the transition to the on demand IP era, C-COR leverages its dedicated global workforce to deliver solutions for lowering risk, improving profit margins, and effectively managing change. CED Magazine recently named C-COR to its list of “Broadband 50 Companies to Watch.” C-COR’s common stock is listed on the Nasdaq National Market (Symbol: CCBL) and is a component of the Russell 2000 Stock Index. For additional information regarding C-COR, visit www.c-cor.com.

Some of the information presented in this announcement constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements represent the Company's judgment regarding future events, and are based on currently available information. Although the Company believes it has a reasonable basis for these forward-looking statements, the Company cannot guarantee their accuracy and actual results may differ materially from those the Company anticipated due to a number of known and unknown uncertainties. Factors which could cause actual results to differ from expectations include, among others, capital spending patterns of the communications industry, changes in regard to significant customers, the demand for network integrity, the trend toward more fiber in the network, the Company's ability to develop new and enhanced products, the Company's ability to provide complete network solutions, continued industry consolidation, the development of competing technology, the global demand for the Company's products and services, and the Company's ability to complete and integrate acquisitions and achieve its strategic objectives. For additional information concerning these and other important factors that may cause the Company's actual results to differ materially from expectations and underlying assumptions, please refer to the reports filed by the Company with the Securities and Exchange Commission.

Comcast and Rentrak to Make Video On Demand Monthly Summary Reports Available to Participating Content Providers

Thu, 03 Mar 2005 00:00:00 GMT

Philadelphia, PA and Portland, OR (March 3, 2005) – Comcast Corporation (Nasdaq: CMCSA, CMCSK), the country’s leading provider of cable, entertainment and communications products and services, and Rentrak Corporation (Nasdaq: RENT) today announced that they will begin making monthly on demand reports available for no charge to participating video on demand content providers. Using Rentrak’s OnDemand EssentialsÔ measurement system, Comcast will be able to provide anonymous, non-personally identifiable information about how customers are using VOD. The availability of timely, accurate reports is important for programmers and advertisers as VOD continues to experience tremendous growth and changes the way people watch television.

This extends an earlier agreement for Comcast to use Rentrak’s OnDemand Essentials system to internally analyze data across four standardized metrics: the number of VOD-enabled set-top boxes in a Designated Market Area; total views by program per month; the number of unique set-top boxes viewing a program by month; and the total minutes viewed by program per month. Each content provider will only receive program-specific reports for their own content.

“Our ON DEMAND business is on track to reach more than one billion views in 2005, and accurate and timely measurement is the next step in the evolution of VOD,” said Page Thompson, Vice President and General Manager of Comcast ON DEMAND. “We’re pleased to continue our work with Rentrak to launch a reporting system across all of our Comcast ON DEMAND markets, which will help make VOD one of the most accurately measured media available.”

Comcast ON DEMAND is available to nearly 85% of the company’s customers and features more than 3,000 titles that customers can watch at any time, including movies, premium channel programs, sports and fitness programs, children’s programming, music videos, instructional videos and news and information. More than 95% of programs on Comcast ON DEMAND are available at no additional charge. In 2004, Comcast Digital Cable customers viewed 567 million ON DEMAND programs, and the average household now uses ON DEMAND 23 times a month.

Additionally, Comcast Spotlight, Comcast’s advertising sales division, can offer advertisers the ability to place VOD advertising in all VOD-enabled markets. The new usage reports will help provide advertisers with the data they need to take advantage of cable’s unique capabilities.

“Providing relevant data on a timely basis is crucial to building a viable VOD advertising business,” said Warren Schlicting, Vice President, New Business Strategy. “We are committed to providing this data and understand the critical role it plays in the new free TV model that's being developed on VOD.”

Added Ken Papagan, Executive Vice President, New Business Development and Strategic Planning at Rentrak, “We’re pleased to expand our relationship with Comcast, the industry leader in on demand. Rentrak’s OnDemand Essentials can provide more efficient and accurate measurement of VOD usage across all MSOs.”

Timely, accurate, aggregate VOD usage reports will be available to all programmers supplying VOD content and to advertisers at no charge within 10 days of the end of each month. Data will be consolidated for the country as a whole for each of the programmers’ on-demand programs. General trends will show how a programmer's usage is trending as compared to overall VOD usage. All data is anonymous and cannot be traced back to individual users or specific set-top-boxes.

About OnDemand Essentials
OnDemand Essentials provides cable operators, content providers (including broadcast/cable networks, studios) and advertisers with a real-time transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, real-time, web browser- based 24x7 access to on demand consumer usage data at various access levels based on business and privacy rules and requirements. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively by identifying trends, as well as track their performance against the broader business sector in which they operate. Cablevision, Comcast Cable and Insight Communications are using Rentrak's OnDemand Essentials service. Music Choice was previously announced as the first content provider to subscribe to the service.

About Rentrak Corporation
Rentrak Corporation, a Portland, Oregon-based information management and business intelligence company, is the developer of the Essentials™ suite of information management products that are used by clients in the media, entertainment, retail and manufacturing industries. Through the specialized vertical market editions of the Essentials web-based applications that are customized to the needs of each licensee, marketers are able to collect, manage and analyze detailed point-of-sale and supply chain data on a real-time basis. The Essentials™ suite of services offers bottom-line enhancing and competitive advantages to executives by providing timely and actionable insight into both their own company's performance, as well as perspective from access to aggregated industry-wide data. For further information, please refer to Rentrak's corporate Web site at http://www.rentrak.com .

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 21.5 million cable customers and 7 million high-speed Internet customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, Outdoor Life Network, G4, International Channel Networks, TV One and four Comcast SportsNets. The Company also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

Peter Petrizzio Named as Vice President Operations and Engineering

Fri, 18 Feb 2005 00:00:00 GMT

FOR IMMEDIATE RELEASE CONTACT:
Jane Bowman, Senior Director of Marketing
Comcast Spotlight
40 Walnut Street
Wellesley, MA 02481
781-416-0120

BOSTON (February 18, 2005)-Kim Norris, Northeast Divisional Vice President, Comcast Spotlight, announced today the promotion of Peter Petrizzio to Vice President Operations and Engineering from Senior Director Technical Operations. Advances in our cable technology give advertisers new ways to reach consumers. In his new role, Pete will ramp up our efforts throughout the Northeast by continuing the deployment of digital ad insertion, Video on Demand, and Adtag/Adcopy. Pete will help us capitalize on the advances in technology that will provide new business solutions for our customers, ” said Norris.

Petrizzio’s background includes fifteen years of experience in the cable industry with a focus on business process architecture, technological re-engineering and the development of traffic and billing systems.

Petrizzio is regarded in the industry as a leader and innovator and, in his former role, was responsible for the successful consolidation of the Northeast Division’s operations into one centralized operations center, which provides for greater efficiencies in operations and enhanced customer service.

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable's power to target viewers most efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help local, regional, and national advertisers realize greater value for their investment. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

###

Small-Screen Dream

Mon, 10 Jan 2005 00:00:00 GMT

No need to spend millions to get on the big networks--reach your best customers with these 5 simple steps for launching a cable ad campaign.

The Advertising Council Names Charlie Thurston, President of Comcast Spotlight, to Board of Directors

Mon, 06 Dec 2004 00:00:00 GMT

The Advertising Council has named Charlie Thurston, President of Comcast Spotlight, the advertising sales division of Comcast Cable, to its board of directors. As a member of The Ad Council’s board of directors, Thurston will work with the industry's leading decision makers to ensure that important public service messages are delivered to the American people. Comcast Spotlight committed a generous amount of advertising inventory to The Ad Council in 2004 and recently announced that it has increased its commitment for 2005. The Council is one of many non-profit organizations that “Comcast Cares” supports in Comcast communities nationwide.

Since January 2004, more than 70 markets across Comcast’s footprint have been running the Council’s PSAs. In addition, Comcast Cable subscribers in Philadelphia can access the entire collection of PSAs with ON DEMAND, Comcast's Video on Demand (VOD) service. To direct viewers to the VOD platform, Comcast uses Branded Navigational Units (BNUs). Twenty-second spots are tagged, directing viewers to use their remote control to click on “Comcast Cares” within the “Spotlight” section of the ON DEMAND menu. Concerned viewers then can find out more about the causes in which they’re most interested. Comcast plans to make this service available in all Comcast markets with ON DEMAND by year-end.

All spots are trafficked through the Comcast Media Center (CMC) in Denver, Comcast Media Center (CMC), which provides a total content management solution through its "one source -multiple delivery platforms" capabilities, providing an efficient and cost effective method of delivering content. Comcast is the first media sponsor to track spots electronically, saving additional costs for The Ad Council.

“Comcast is committed to supporting The Ad Council’s causes,” said Charlie Thurston, President Comcast Spotlight. “Not only can we help raise awareness of issues among millions of viewers across the country, we can help inspire action in our communities by using advanced technologies that takes public service announcements to another level.”

“We are thrilled to have the resources of Comcast Spotlight to help further our causes for social change,” said Peggy Conlon, President of The Ad Council. “Our powerful messages have mobilized generations of Americans, and now we can utilize the power of cable to deliver our messages to a new generation.”

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable’s power to target viewers most efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help local, regional, and national advertisers realize greater value for their investment. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

About The Advertising Council
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives.

Media Contacts:
Dana Runnells
Sr. Marketing Manager
Comcast Spotlight
917-934-1015
dana_runnells@cable.comcast.com

Ellyn Fisher
The Advertising Council
Corporate Communications Director
212-984-1964
EFisher@AdCouncil.org

Comcast Spotlight Names Phillip Woodie Director of Multicultural Sales

Tue, 30 Nov 2004 00:00:00 GMT

Comcast Spotlight, the advertising sales division of Comcast Cable, announced that Phillip Woodie, a former Spanish-language network president and senior vice president of national sales at Univision, has been named director of multicultural sales. He will lead the company’s efforts to help advertisers utilize the power of spot cable to target multicultural markets. Woodie is based in Comcast Spotlight’s New York headquarters.

Woodie is charged with working closely with clients to expand Comcast Spotlight’s multicultural division, created to meet the increasing demand from local, regional, and national advertisers to reach these growing population segments. He will promote the company’s offerings among national agencies and advertisers and coordinate multicultural marketing efforts with ad sales executives across Comcast’s footprint, including 22 of the top 25 DMAs. He also will work closely with the multicultural office of National Cable Communications (NCC), the nation's largest spot cable advertising representation firm partly owned by Comcast Cable.

“It is necessary for marketers to reach multicultural markets,” said Andrew Ward, Vice President of Strategic Alliances at Comcast Spotlight. “Phillip’s new role signifies our dedication to helping clients use our programming, technologies, research and marketing to tap the multicultural audience and their purchasing power that resides in cable households.”

Woodie most recently served as president of sales and marketing and Azteca America, where he was responsible for the launch and development of the sales and marketing office of the new Spanish-language network. Prior, he was chief sales and marketing officer at Technology Communications Network, senior vice president of national sales at Univision Television Network, and he spent almost 12 years in ad sales at ABC-TV. He started his career at Cox Communications.

“Comcast Spotlight can offer a unique and effective medium for reaching ethnic markets,” said Phillip Woodie, director of multicultural marketing. “I am excited to help clients and agencies take advantage of our expansive programming, innovative products such as Adtag and Adcopy to tailor messages for population segments, broadband, and VOD, which only cable can offer.”

Media Contact:
Dana Runnells
Sr. Marketing Manager
Comcast Spotlight
917-934-1015
dana_runnells@cable.comcast.com

Comcast Spotlight Selects SRC as Developer for Web-Based Demographic Analysis Mapping Platform

Mon, 15 Nov 2004 00:00:00 GMT

SRC LLC, a leading systems integrator of proprietary software and technology for enterprise-level business intelligence solutions, announced today it has completed a series of development projects for Comcast Spotlight, the advertising sales division of Comcast Cable, the largest provider of cable and broadband services in the United States. Under the ongoing agreement, SRC developed and refined a new web-based geodemographic analysis and mapping platform that has been implemented to replace a desktop-based system. Over the last five months, SRC has delivered to Comcast Spotlight the original thin-client application, now branded by Comcast Spotlight as SpotKnowledge,™ along with three customized updates.

“The impact in moving to SRC’s web-based platform was immediately recognized,” said Jonathan Sims, vice president of research at Comcast Spotlight. “We have realized operational cost and productivity efficiencies, and we can offer more advanced market intelligence for our local, regional, and national advertisers.”

The move to a web-based platform with an intuitive and easy-to-use interface has allowed Comcast Spotlight to centralize and manage a single application across Comcast’s more than 70 Designated Market Areas (DMAs) from an SRC hosted server. As a result, all field sales agents and research analysts across Comcast’s footprint now have quick and easy access to critical market intelligence that has made a significant difference in the closure success rate, as well as the time required to close an advertising sales opportunity.

“From the very start of this project, Comcast Spotlight has worked closely with SRC to define its marketing analysis needs,” said Olivia Duane-Adams, SRC Co-founder. “This has led to a highly integrated, very powerful and sophisticated application. Comcast’s capabilities in market research have soared since deploying SpotKnowledge allowing the sales division to be more effective in its sales calls by delivering impacting demographics across specific DMAs and individual sales zones.”

SRC designed the SpotKnowledge application to be a data independent scaleable platform. The application uses market base information from multiple sources to meet the needs of advertisers. Updated as frequently as nightly, it provides the ability for researchers and field agents to specify and analyze thousands of data points based on geography and key demographic profiling attributes, such as product usage patterns, auto registrations and zip code clusters. The database provides in-depth reports as well as mapping capabilities for market segmentation, especially useful for the automotive, retail and service industries.

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable’s power to target viewers efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help advertisers realize greater value for their investment. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Spotlight has a presence in more than 70 markets. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

About SRC
SRC LLC, based in Orange, Calif., is a leading provider of web-based, integrated micromarketing solutions that maximize the combination of proprietary SRC technology and independent in-house or third party data. With its online subscription services such as DemographicsNow.com, and proprietary data allocation and profiling tools, the company enables Fortune 500 clients to leverage comprehensive demographic and geographic information about customers and markets into optimized geography-based sales, marketing and strategic planning processes. For more information, contact SRC at 888.836.4274 or visit www.extendthereach.com.

Media Contact:
Daniel McKean
Marc Daniels & Associates
(949) 709-5106
(949) 203-2185 Fax
src@marc-daniels.com

Comcast Spotlight Announces 12 More Consolidated Markets

Fri, 22 Oct 2004 11:58:09 GMT

New York, August 19, 2003 - Comcast Spotlight, a division of Comcast Cable, continued in its record setting quest to consolidate cable markets and simplify the advertiser purchasing experience by today announcing 12 new interconnects. In the second quarter of 2003, Comcast has completed interconnects in Denver; Eugene and Portland, Ore.; Fresno, Monterey and Sacramento, Calif.; Grand Rapids, Mich.; Hartford, Conn.; Louisville, Ky.; and Wheeling, W. Va. In addition, Comcast worked with Time Warner Cable and Adelphia Media Services to interconnect Cleveland and with Charter Media, Mediacom (OnMedia), Time Warner Cable and National Cable Communications to build a CableLink interconnect in Paducah, Ky.

Forty-eight of the 71 markets in which Comcast has a presence were interconnected by the end of July 2003. All of Comcast's owned-and-operated top 50 markets are now interconnected. The company's market consolidation strategy includes interconnecting Comcast-owned markets as well as working with other MSOs to form interconnects in markets where Comcast is not the leading provider.

"These new interconnects bring Comcast one step closer to achieving its market consolidation goal," said Charlie Thurston, president, Comcast Spotlight. "The effort also reinforces our commitment to creating a cable advertising model that better meets the needs of today's media community and creates an easy, one-stop buy."

Interconnects provide advertisers the ability to buy an entire DMA with one buy, one tape and one invoice. For regional and national advertisers, this makes spot cable as easy to buy as broadcast. For local retail advertisers, consolidation adds subscriber count within a market and enables them to reach all subscribers within their trading area. In addition to the market consolidation efforts, the company is working to standardize across markets and provide 40 consistent network offerings. It is also utilizing marketing and research programs to help educate advertisers and impact revenue.

About Comcast Spotlight
Comcast Spotlight is committed to providing a one-stop shopping experience making cable as easy to buy as broadcast. Dedicated to building the preeminent advertising and sales organization for the cable industry, Comcast Spotlight is helping advertisers and their agencies more efficiently and effectively target customers. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Spotlight employs nearly 3,100 people and has a major presence in 22 of the top 25 television markets.

Contacts:
Dana Runnells/Amy Brookler
Comcast Spotlight
917-934-1015/1974
dana_runnells@cable.comcast.com
amy_brookler@cable.comcast.com

Comcast Spotlight Consolidates Markets, Makes Purchasing Cable Advertising Easier

Fri, 22 Oct 2004 11:55:22 GMT

New York, April 22, 2003 - Comcast Spotlight, a division of Comcast Cable, announced today that in the first quarter of 2003 it has completed interconnects in Seattle; Salt Lake City; Flint and Lansing, Mich.; Fort Wayne and South Bend, Ind.; Richmond, Va.; Salisbury, Md.; Miami and Jacksonville, Fla. In addition, Comcast worked with Adelphia to interconnect West Palm Beach, Fla., and with Time Warner Cable, Charter, Mediacom and US Cable to interconnect Minneapolis. This multitude of interconnect activity represents a major step in Comcast's goal to consolidate its markets and simplify the purchase of cable advertising.

For advertisers, this means a single point of contact, standardized affidavits and easier invoicing. Additionally, Comcast interconnects must meet stringent criteria and standards before they are launched, allowing for greater process consistency across markets.

For Comcast Spotlight, this achievement places the company nearer to the completion of two key initiatives: consolidating markets by bringing all systems within a market together to create interconnects, as well as standardizing network lineups across markets to provide a consistent offering to advertisers.

"Comcast Spotlight is committed to setting the benchmark for the way cable advertising is bought and sold," says Charlie Thurston, president of Comcast Spotlight. "These 12 newly-connected markets denote an important stride in Comcast's goal of creating a unified ad sales business and providing advertisers with an easy, one-stop shopping experience on a scale never seen before in cable."

On the heels of its recently completed transaction with AT&T Broadband, Comcast now has a national footprint. Comcast Ad Sales will reach nearly 30 million subscribers in 71 of the nation's 210 DMAs, including 22 of the top 25 markets. The company is striving to quickly secure interconnects in 54 Comcast-owned markets.

Advertising on Cable
Wired cable television reaches more than 70 percent of all households and viewership continues to grow.* In fact, according to the Cabletelevision Advertising Bureau, ad-supported cable experienced unprecedented viewership growth in 2002 and it generated 51 percent of the top 10 national TV advertisers' total day household impressions in the 2001/02 season.**

As innovations in cable programming develop and with cable viewership experiencing a dramatic rise, cable television advertising is becoming more established as a precise and effective alternative to mass or broadcast advertising.

"Unlike traditional broadcast TV, cable television is a very selective medium," says Thurston. "Advertisers have come to depend on cable to effectively deliver to mass audiences and selective lifestyle targets. Comcast Spotlight is committed to further mainstreaming the cable buying process by making it as easy to buy as broadcast and fulfilling the promise of cable."

About Comcast Spotlight
Comcast Spotlight is committed to providing a one-stop shopping experience making cable as easy to buy as broadcast. Dedicated to building the preeminent advertising and sales organization for the cable industry, Comcast Spotlight is helping advertisers and their agencies more efficiently and effectively target customers. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Spotlight employs nearly 3,100 people and has a major presence in 22 of the top 25 television markets.

*Nielsen: Based on monthly cable coverage area HH universe estimates

** Nielsen Ad Views: Oct-Sept 01/02

Contacts:
Dana Runnells/Amy Brookler
Comcast Spotlight
917-934-1015/1974
dana_runnells@cable.comcast.com
amy_brookler@cable.comcast.com

Comcast Spotlight Announces 12 More Consolidated Markets

Fri, 22 Oct 2004 11:06:23 GMT

Contacts:
Dana Runnells/Amy Brookler
Comcast Spotlight
917-934-1015/1974
dana_runnells@cable.comcast.com

Comcast Adds Capabilities to Help Advertisers Target Hispanic Markets

Fri, 22 Oct 2004 11:04:53 GMT

New York, September 30, 2003 - Comcast Ad Sales, a division of Comcast Cable, announced that it is subscribing to the Nielsen Hispanic Station Index (NHSI) in the Los Angeles, Miami, Chicago, San Francisco and Dallas markets. Comcast Ad Sales' subscription to this local multi-market service, which measures viewership by Hispanics in each of these DMAs, is a critical factor when considering spot cable buys. This initiative reflects the company's commitment to help advertisers more effectively target market segments, including the three million Hispanic households within the Comcast service area, by using innovative segmentation with a national reach.

"The growth opportunity is significant, as we anticipate that the number of Hispanic households will continue to grow," said Sandra Weber, Director of National Sales for Multicultural Markets, Comcast Ad Sales. "The Nielsen Hispanic Station Index will help us give advertisers the unique capabilities of cable advertising and the potential to tap 80% of the Hispanic purchasing power that resides in cable households."

In Los Angeles, ratings estimates for Hispanics will be derived from Nielsen People Meters, which cull aggregate demographic and household data on a daily basis. Miami and Chicago have overnight capability in households. All four markets -- Miami, Chicago, San Francisco, and Dallas -- have quarterly diaries with aggregate demographic breakdown. In San Francisco and Dallas, information will be gathered only from diaries completed by randomly selected Hispanic homes. NHSI samples consist of both Spanish- and English-speaking Hispanic television homes and are separate from Nielsen's general market samples in the same markets.

"For advertisers targeting Hispanic consumers in these markets and looking to reach the total Hispanic market, this service means they can better validate buying English-speaking programming based on samples from Hispanic homes," says Sofía Escamilla, Associate Media Director for La Agencia de Orcí, who has worked with Comcast for several years on advertising buys for Honda in the Miami market.

The announcement follows Comcast's launch of new Hispanic programming packages that bring a wide range of entertainment and information to the Hispanic community. Comcast, the country's leading cable and broadband communications provider, has launched this programming in a number of its Hispanic markets including Albuquerque, Atlanta, Boston, Chicago, Dallas, Denver, central California, Los Angeles, Miami and San Francisco as well as other markets. The company also is rolling out additional Hispanic programming in select markets.

About Comcast Ad Sales
Comcast Ad Sales, a division of the country's leading cable and broadband communications provider, is committed to providing a one-stop shopping experience making cable as easy to buy as broadcast. Dedicated to building the preeminent advertising and sales organization for the cable industry, Comcast Ad Sales is helping advertisers and their agencies more efficiently and effectively target customers. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Ad Sales employs nearly 3,100 people and has a major presence in 22 of the top 25 television markets.

About Nielsen Media Research
Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 55 markets. Nielsen Media Research is active in nearly 40 countries worldwide, offering television and radio audience measurement, print readership and customized media research services. Nielsen Media Research also provides competitive advertising intelligence through the Nielsen Monitor-Plus service in the U.S., along with other services in 30 additional markets worldwide. Through a network of affiliates, coverage is extended to more than 70 countries, representing 85% of the world's advertising spending. More information is available at www.nielsenmedia.com.

Contacts:
Amy Brookler/Dana Runnells
Comcast Ad Sales
917-934-1974/934-1015
dana_runnells@cable.comcast.com
amy_brookler@cable.comcast.com

Kerry Kielar
Nielsen Media Research
646-654-8357
Kelly@rlmpr.com

COMCAST ADDS CAPABILITIES TO HELP ADVERTISERS

Fri, 22 Oct 2004 11:03:29 GMT

Comcast Announces New Media Brand For Ad Sales Organization

Mon, 18 Oct 2004 18:47:44 GMT

New York, Feb. 2, 2004 – Comcast Advertising Sales, a division of Comcast Corporation (NASDAQ: CMCSA, CMCSK), announced today the launch of "Comcast Spotlight," a new name and identity that unites Comcast's local, regional, and national advertising sales offices with a consistent brand across all markets. The re-branding also signifies the organization's commitment to building the preeminent advertising sales organization for the industry, delivering cable's full capabilities to better meet the needs of advertisers and compete with broadcast for its share of the $28-billion spot television marketplace. An advertising campaign featuring the new brand will debut this month.

Building on momentum since the AT&T Broadband transaction in 2003, which more than doubled the company's footprint and made Comcast a leading national broadband communications media and entertainment company, Comcast Spotlight has lead the industry in a major initiative to make buying cable as easy to buy as broadcast. Comcast has worked with other multiple system operators (MSOs) in most of its 72 markets to create "interconnects," which offer advertisers one-stop shopping in each DMA with established standards from market to market. Comcast now has more interconnects than any single broadcast group has owned and operated stations. The total number has grown to 55, with more than half established in 2003 alone.

"Comcast's investment in the build-out of our advertising sales division enables us to offer enhanced opportunities on a greater scale for advertisers," said Steve Burke, President of Comcast Cable. "As advertisers are further able to utilize the advanced products we develop, Comcast Spotlight is an important focus for the company."

Innovative technologies that only cable can offer, in conjunction with the growth of interconnects, is why Comcast Spotlight plans to double revenue to two billion dollars by 2007. State-of-the-art segmentation products, which use aggregate data for demographic, psychographic, and geographic targeting of viewers, will become available in all top ten markets in early 2004. Also, the company is testing advertising opportunities with On Demand, Comcast's video on demand (VOD) service now available to nearly one-half of its customers.

"Comcast is on the forefront of the future of advertising," said Charlie Thurston, president of Comcast Spotlight. "As the industry evolves, we are working closely with advertisers and agency leadership to determine in which direction it will move. We are focused on delivering the power of cable advertising."

"As cable continues to surpass broadcast in viewership," added Vicki Lins, Vice President of Marketing and Communications, "Comcast Spotlight will be the brand that local, regional, and national advertisers turn to for state-of-the-art, integrated marketing solutions that connect them with their target audience and leverage the loyalty that viewers have for their favorite networks."

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Corporation (Nasdaq: CMCSA, CMCSK), delivers cable's power to target viewers most efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help advertisers realize greater value for their investment. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Spotlight has a presence in 72 markets, including 22 of the top 25 DMAs, reaching nearly 30 million households. For more information, visit www.comcastspotlight.com. For more information about Comcast Corp., visit www.comcast.com.

Contacts:
Dana Runnells/Amy Brookler
Comcast Spotlight
917-934-1015/1974
dana_runnells@cable.comcast.com
amy_brookler@cable.comcast.com

Kelly Wester
RLM PR
212-741-5106 x 15
Kelly@rlmpr.com

Comcast Spotlight Announces New Role to Increase National Advertising Opportunities

Mon, 18 Oct 2004 18:46:24 GMT

New York, Nov. 10, 2003- Comcast Spotlight, a division of Comcast Cable, announced today the appointment of industry veteran Andrew Ward to the company's management team. Andrew Ward, currently at National Cable Communications as executive vice president, sales, will leave NCC at the end of the year to join Comcast, one of NCC's three MSO owners.

At Comcast Spotlight headquarters, Ward's charge in this newly created role is to strategically position Comcast Spotlight products and services to targeted advertising agencies and advertisers. Ward also will coordinate internal resources to support nationally focused advertising opportunities and increase Comcast's revenue through account development. The appointment of Ward reinforces the organization's commitment to leading the industry in capturing a larger share of the spot television-advertising marketplace, especially as cable's audience continues to grow.

"Andrew's extensive experience in advertising sales and his long-standing relationships with key clients and agencies will be an asset to further our goal of securing national advertising opportunities," said Hank Oster, Comcast Spotlight senior vice president and managing director of sales. "Our talented team, here in New York and in sales offices across the country, plus an expanding footprint of interconnects, will allow us to compete with broadcast on an unprecedented level."

Ward brings with him 16 years of experience at NCC, where under his leadership of the sales division, spot cable television advertising has emerged as one of the fastest-growing mediums.

About Comcast Spotlight:
Headquartered in New York, Comcast Spotlight provides local, regional, and national spot advertising solutions that capture the power of cable to target viewers most effectively and efficiently. Comcast is focused on using its size and scope to move the industry forward in new product innovations, market consolidation, standardized network offerings, integrated promotional opportunities, enhanced research, advanced technologies, and other innovative tools to help advertisers deliver the right message to the right audience. Comcast Spotlight is a division of Comcast Corporation, a leading communications, media, and entertainment company with a national footprint, serving 71 of the nation's 210 DMAs, including 22 of the top 25 television markets. For more information, visit www.comcastspotlight.com.

Contacts:
Amy Brookler/Dana Runnells
Comcast Spotlight
917-934-1974/1015
amy_brookler@comcast.com
dana_runnells@comcast.com

Comcast Spotlight Announces Integration With Sales Group For Comcast Sportsnet Mid-Atlantic

Mon, 18 Oct 2004 17:47:09 GMT

Bethesda, MD, December 18, 2003 - Comcast Spotlight, a division of Comcast Cable, announced today the incorporation of the ad sales group for Comcast SportsNet Mid-Atlantic effective immediately. The merging of these two sales groups will add greater depth to client relationships through a single sales force spanning the Mid-Atlantic region and reinforces Comcast's commitment to simplifying the spot cable buying experience. This also is expected to expand sponsorship opportunities for advertisers.

Comcast SportsNet Mid-Atlantic reaches nearly 4.5 million viewers across ten DMAs in the District of Columbia, Maryland, Virginia, West Virginia, Delaware, and Pennsylvania. The network is the television rights holder for the Washington Wizards, Capitals, and Baltimore Orioles and carries ACC sports as well as DC United MLS soccer, and more. The combined sales group will be located in the new Washington Regional office of Comcast Spotlight at 7501 Wisconsin Avenue in Bethesda.

"We felt it was important to create a client-focused structure to deliver multiple advertising and marketing product offerings," said Dave Kelly, Divisional Vice President, Mid-Atlantic Region, Comcast Spotlight. "In addition, via our New York-based national sales team and a relationship with National Cable Communications, we'll be able to increase national advertiser interest on the strengths of Comcast SportsNet Mid-Atlantic's local sports coverage. Jeff Wagner, Vice President of Comcast SportsNet Mid-Atlantic Sales, and his group have done a tremendous job with the network, and we're looking forward to working with his team."

About Comcast Spotlight
Comcast Spotlight is committed to providing a one-stop shopping experience making cable as easy to buy as broadcast. Dedicated to building the preeminent advertising and sales organization for the cable industry, it is helping advertisers and their agencies more efficiently and effectively target customers. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Spotlight employs nearly 3,100 people and has a major presence in 22 of the top 25 television markets. For information, visit www.comcastspotlight.com.

Contacts:
Steve Nicklin
Senior Director, Marketing - Mid-Atlantic
Comcast Spotlight
Tel: 301-309-5110
steve_nicklin@cable.comcast.com

Chris Helein
Director of Communications
Comcast SportsNet
Tel: (301) 718-3278
chelein@comcastsportsnet.com

Comcast Spotlight and Procter & Gamble Looking for a Few Great Smelling Men to Campaign for "President"

Mon, 11 Oct 2004 00:00:00 GMT

To launch the new Old Spice Red Zone Body Wash, the only body wash on the market with an 8-Hour Scent Technology, Procter & Gamble and Comcast Spotlight have developed an integrated promotion that will leverage Comcast Spotlight’s distribution platforms to reach the product’s target audience, men 18-34. The “Old Spice Red Zone Presidential Election” combines grass-roots marketing at college football games across the country, television spots that will drive consumers to campaign headquarters at www.OldSpice.com, partnerships with cable networks plus long-form features on VOD. The search for Red Zone Presidential candidates has already begun on 17 campuses across the U.S.

After three candidates are chosen at college campuses in each market, they will star in their own promotional spots showing their campaign strategies and “cross-party” appeal, thanks to Red Zone Body Wash’s proprietary 8-Hour Scent Technology. The candidate spots will air for four consecutive Saturdays during college football games starting October 16 in 20 Comcast Cable markets on key networks including ESPN, ESPN 2 and Fox Sports Net. Markets in which the Old Spice Red Zone Presidential Election spots will air include Los Angeles, Boston, Detroit, Cincinnati Pittsburgh, Chicago, Dallas, Seattle, Miami, Baltimore, Philadelphia, Washington, D.C., Sacramento, Denver, Portland, San Francisco, Atlanta, Phoenix, Orlando and Nashville.

The spots will direct viewers to www.OldSpice.com, where they can view streaming video of the “Primary” winner from each market and, through November 6, 2004, learn details on how to enter to win a trip to Hawaii. Visitors to the site can vote for the “Old Spice Red Zone President” on Tuesday, November 2. The winning candidate also will win a trip to Hawaii. Visitors to Comcast.net and ESPN.com also will be directed to the site, as well as to long-form features showing behind-the-scenes campaign footage on Comcast’s VOD service, ON DEMAND.

“We worked with Procter & Gamble to develop this multi-platform, multi-market campaign,” said Nancy Newman, Integrated Marketing Manager at Comcast Spotlight in Chicago. “With offerings on-site, on-air, on-line, and now ON DEMAND -- and with a presence in so many markets -- we are able to give them the reach and targetability they needed and that is unique to Comcast Spotlight.”

“According to an Old Spice study, more than 50 percent of guys name scent as the most important factor when purchasing a product because smelling good makes them feel more attractive,” said David Palmer, brand manager for Old Spice personal cleansing. “So it was our intent to develop a product to help them meet that need, and we feel that this creative promotion really brings this to life in a way that our consumers will respond to.”

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable’s power to target viewers most efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help advertisers realize greater value for their investment. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Spotlight has a presence in 72 markets, including 22 of the top 25 DMAs, reaching nearly 30 million households. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

About Procter & Gamble
Two billion times a day, P&G brands touch the lives of people around the world. P&G’s beauty business had approximately $8 billion in global sales in fiscal year 2002/03, making it one of the world’s largest beauty companies. The beauty business sells more than 50 different brands in over 130 countries worldwide. Its beauty brands include Pantene®, Head and Shoulders®, Olay®, SK-II®, Max Factor®, Cover Girl®, Joy®, Hugo Boss®, Herbal Essences® and Clairol Nice ’n Easy®. The P&G community consists of nearly 98,000 employees working in almost 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

Media Contact:
Comcast Spotlight
Dana Runnells
Sr. Marketing Manager
1114 Ave. of the Americas
NY, NY 10036
Tel: 917-934-1015
www.comcastspotlight.com

COMCAST ANNOUNCES NEW MEDIA BRAND

Mon, 04 Oct 2004 00:00:00 GMT

Comcast Spotlight, the advertising sales division of Comcast Cable, announced today that it will offer the segmentation products Adtag™ and Adcopy™ in Philadelphia, San Francisco, Boston, Dallas, Washington, D.C. and Atlanta. The rollout will be completed by the end of this month, allowing advertisers to target messages to almost 12.5 million cable subscribers in the top 10 DMAs. Adtag and Adcopy, already in use in Los Angeles, New York, Chicago, and Detroit, will be enhanced by IntelliSpot® software.

IntelliSpot, which was developed by Visible Word and Sea Change International, Inc., allows advertisers to easily tailor TV commercials so that they are relevant to certain segments of viewers, as opposed to a mass audience. Through the IntelliSpot toolkit, commercials are designed as individual media elements – i.e. video, audio, text, and graphics – with customization rules attached. The commercials then are reassembled into a variety of unique ads at or near the point of delivery. Advertisers can vary the elements and create ads with messages that are directly relevant to programming or geographic subsections of a market.

Adtag and Adcopy provide the infrastructure and operational support to deliver these variations quickly and efficiently to market subsections, using aggregate data for people residing within these areas. Customized ads can be telecast simultaneously to designated markets or zones without additional operator intervention. With these products, advertisers now have the capability to design, produce, and deliver a targeted television advertising campaign that broadcast TV cannot offer.

“The ability to better reach a receptive audience with strong message retention across multiple networks, with a single buy, is an extraordinary benefit to advertisers and unique to cable,” said Hank Oster, Senior Vice President of Comcast Spotlight. “Advertisers can tailor the mix of commercials to deliver messaging that is most relevant to their desired audience, without sacrificing the broad reach needed to build a brand across an entire market.”

Key categories expected to benefit from running commercials with tags that are specific to market subsections, or running different copy in different market subsections, include automotive, retail, and political. Multi-cultural marketing is made easier, too, since spots in numerous languages can be sent simultaneously within a market.

“This partnership extends the targeting advantage of cable and boosts efficiencies of media buys by allowing spots to be quickly, easily and cost-effectively updated or modified,” said Seth Haberman, CEO of Visible World. “Since media budgets work harder when exposure is targeted, these new options enhance return on investment.”

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable’s power to target viewers efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help advertisers realize greater value for their investment. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Spotlight has a presence in 72 markets, including 22 of the top 25 DMAs, reaching nearly 30 million households. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

About Visible World and IntelliSpot
Visible World is a technology and media service company that provides advertisers with intelligent, timely and cost effective solutions for customizing their TV messages so they are more relevant to their target viewers. Founded in February 2000, Visible World's is backed by the industry's leading advertising and financial organizations including the WPP Group, Grey Advertising Ventures, RVC, Waterview Partners, Fleck TIME Funds, and Leucadia National Corporation. IntelliSpot® is the customization system developed by Visible World Inc. in partnership with SeaChange International, Inc. Enabling advertisers and their agencies to cost effectively design and produce multiple versions of TV commercials -- up to hundreds or even thousands -- IntelliSpot ads can be delivered to designated markets, zip codes, and in the future, households. IntelliSpot's customization solution increases media efficiency and advertising effectiveness. More information on the company is available on its website: www.visibleworld.com.

About SeaChange
SeaChange International (NASDAQ: SEAC) provides digital video systems that are changing television. Its powerful server and software systems enable television operators to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy-winning MediaCluster technology, thousands of SeaChange systems are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. SeaChange is headquartered in Maynard, Massachusetts and has product development, support and sales offices throughout the world. Visit www.schange.com.

Contacts:
Kona Luseni
Stanton Crenshaw
212-780-1900
kona@stantoncrenshaw.com

Dana Runnells
Comcast Spotlight
917-934-1015
dana_runnells@cable.comcast.com

Stephen Flaim Named as Vice President General Manager Boston

Fri, 13 Aug 2004 00:00:00 GMT

BOSTON (August 13,2004) - Kim Norris, Northeast Divisional Vice President, Comcast Spotlight, announced today the promotion of Stephen Flaim to Vice President General Manager. In this role, Stephen will lead the local, regional, and national advertising sales teams in the Boston Market.

"Boston is a key market in Comcast Spotlight's strategy to bring advertisers new ways to reach target audiences through the advancements Comcast is making to the television viewing experience. With Stephen's leadership, we will continue to deploy new products, increase targeting capabilities, and focus on our customer's needs," said Norris. "Since joining our company in July of 2002, Stephen has done an exceptional job in building the sales team and leading our regional/national business to record growth performance"

"Having spent the past ten years in Boston's media community, I am excited to be here to play an integral role in bringing advertisers new products such as Ad tag/Ad copy, video on demand, and interactive platforms. With cable representing more than 50% of the television-viewing share in Boston, Comcast Spotlight is well positioned in the spot TV market, " said Flaim

Prior to joining Comcast Spotlight, Stephen held sales and management positions at WLVI - WB56 Boston and WSBK - UPN38 Boston.

Stephen resides in Pembroke, MA with his wife Karen, and their three sons, Brandon, Trevor, and Nicholas.

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable's power to target viewers most efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help advertisers realize greater value for their investment. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Spotlight has a presence in 72 markets, including 22 of the top 25 DMAs, reaching nearly 30 million households. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com

Comcast Spotlight to Offer Tools to Help Advertisers Customize Commercials in Top TV Markets

Tue, 09 Mar 2004 00:00:00 GMT

Comcast Ad Sales Announces Integration With Sales Group For Comcast Sportsnet Mid-Atlantic

Thu, 18 Dec 2003 00:00:00 GMT

Comcast Ad Sales, a division of Comcast Cable, announced today the incorporation of the ad sales group for Comcast SportsNet Mid-Atlantic effective immediately. The merging of these two sales groups will add greater depth to client relationships through a single sales force spanning the Mid-Atlantic region and reinforces Comcast's commitment to simplifying the spot cable buying experience. This also is expected to expand sponsorship opportunities for advertisers.

Comcast SportsNet Mid-Atlantic reaches nearly 4.5 million viewers across ten DMAs in the District of Columbia, Maryland, Virginia, West Virginia, Delaware, and Pennsylvania. The network is the television rights holder for the Washington Wizards, Capitals, and Baltimore Orioles and carries ACC sports as well as DC United MLS soccer, and more. The combined sales group will be located in the new Washington Regional office of Comcast Ad Sales at 7501 Wisconsin Avenue in Bethesda.

"We felt it was important to create a client-focused structure to deliver multiple advertising and marketing product offerings," said Dave Kelly, Divisional Vice President, Mid-Atlantic Region, Comcast Ad Sales. "In addition, via our New York-based national sales team and a relationship with National Cable Communications, we'll be able to increase national advertiser interest on the strengths of Comcast SportsNet Mid-Atlantic's local sports coverage. Jeff Wagner, Vice President of Comcast SportsNet Mid-Atlantic Sales, and his group have done a tremendous job with the network, and we're looking forward to working with his team."

About Comcast Ad Sales
Comcast Ad Sales is committed to providing a one-stop shopping experience making cable as easy to buy as broadcast. Dedicated to building the preeminent advertising and sales organization for the cable industry, it is helping advertisers and their agencies more efficiently and effectively target customers. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Ad Sales employs nearly 3,100 people and has a major presence in 22 of the top 25 television markets. For information, visit www.comcastspotlight.com.

Contacts
Steve Nicklin
Senior Director, Marketing - Mid-Atlantic
Comcast Ad Sales
Tel: 301-309-5110
steve_nicklin@cable.comcast.com

Chris Helein
Director of Communications
Comcast SportsNet
Tel: (301) 718-3278
chelein@comcastsportsnet.com

COMCAST SPOTLIGHT ANNOUNCES INTEGRATION WITH SALES GROUP FOR COMCAST SPORTSNET MID-ATLANTIC

Thu, 18 Dec 2003 00:00:00 GMT

Comcast Ad Sales Announces New Role to Increase National Advertising Opportunities

Mon, 10 Nov 2003 00:00:00 GMT

Comcast Ad Sales, a division of Comcast Cable, announced today the appointment of industry veteran Andrew Ward to the company's management team. Andrew Ward, currently at National Cable Communications as executive vice president, sales, will leave NCC at the end of the year to join Comcast, one of NCC's three MSO owners.

At Comcast Ad Sales headquarters, Ward's charge in this newly created role is to strategically position Comcast Ad Sales products and services to targeted advertising agencies and advertisers. Ward also will coordinate internal resources to support nationally focused advertising opportunities and increase Comcast's revenue through account development. The appointment of Ward reinforces the organization's commitment to leading the industry in capturing a larger share of the spot television-advertising marketplace, especially as cable's audience continues to grow.

"Andrew's extensive experience in advertising sales and his long-standing relationships with key clients and agencies will be an asset to further our goal of securing national advertising opportunities," said Hank Oster, Comcast Ad Sales senior vice president and managing director of sales. "Our talented team, here in New York and in sales offices across the country, plus an expanding footprint of interconnects, will allow us to compete with broadcast on an unprecedented level."

Ward brings with him 16 years of experience at NCC, where under his leadership of the sales division, spot cable television advertising has emerged as one of the fastest-growing mediums.

About Comcast Ad Sales:
Headquartered in New York, Comcast Ad Sales provides local, regional, and national spot advertising solutions that capture the power of cable to target viewers most effectively and efficiently. Comcast is focused on using its size and scope to move the industry forward in new product innovations, market consolidation, standardized network offerings, integrated promotional opportunities, enhanced research, advanced technologies, and other innovative tools to help advertisers deliver the right message to the right audience. Comcast Ad Sales is a division of Comcast Corporation, a leading communications, media, and entertainment company with a national footprint, serving 71 of the nation's 210 DMAs, including 22 of the top 25 television markets. For more information, visit www.comcastspotlight.com.

Contacts:
Amy Brookler/Dana Runnells
Comcast Ad Sales
917-934-1974/1015
amy_brookler@comcast.com
dana_runnells@comcast.com

Comcast Ad Sales Brings More Bang To Media-Buying Bucks

Mon, 08 Sep 2003 00:00:00 GMT

Comcast Ad Sales, a division of Comcast Cable, today announced an agreement with Adlink, the Los Angeles interconnect, to utilize the company's AdtagT and AdcopyT targeting technologies. Comcast, which now serves 71 of the nation's 210 DMAs and 22 of the top 25 television markets, will begin offering the products to advertisers this fall in Chicago and Detroit with a national rollout planned for early next year.

Currently in use in the Los Angeles and New York markets, Adtag and Adcopy provide advertisers customized targeting and segmentation capabilities that allow them to break up a market geographically, demographically or psychographically so they can deliver the right messages to the right audiences. Advertisers in the automotive, beverage, retail, entertainment (movies, networks), political, and food categories have found the products particularly valuable.

"Comcast's national footprint advances the strengths of the Adlink products," said Hank Oster, senior vice president, managing director of sales for Comcast Ad Sales. "The addition of these two highly successful offerings reinforces Comcast's commitment to extending the targeting advantage of cable and changing the way advertisers buy and use cable television to market their products and services to consumers."

Adtag allows advertisers to run the same commercial throughout a DMA, but tag the commercial with individual dealer, franchise, or store names that are specific to geographic locations within the market. The cable viewer can see the location of the closest retailer, and the ad is most useful for the audience and most effective for the advertiser.

Adcopy enables advertisers to run, simultaneously, different commercials within specified subsections of a market. This allows targeting of cable viewers based on demographic or psychographic characteristics found in aggregate data for people residing within these areas. Advertisers can tailor the mix of commercials to deliver messaging that is most relevant to their desired audience, without sacrificing the broad reach needed to build a brand across an entire market.

"The ability to better reach a receptive audience with stronger message retention across multiple networks, with only one buy, is an extraordinary benefit to advertisers and is unique to cable," said Charlie Thurston, president of Comcast Ad Sales. "Since media budgets work harder and stretch further when media exposure is focused on targeted consumers, these new options also can enhance an advertiser's return on investment."

About Comcast Ad Sales
Comcast Ad Sales is committed to providing a one-stop shopping experience making cable as easy to buy as broadcast. Dedicated to building the preeminent advertising and sales organization for the cable industry, Comcast Ad Sales is helping advertisers and their agencies more efficiently and effectively target customers. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Ad Sales employs nearly 3,100 people and has a presence in 22 of the top 25 television markets.

Contacts:
Dana Runnells/Amy Brookler
Comcast Ad Sales
917-934-1015/1974
dana_runnells@cable.comcast.com
amy_brookler@cable.comcast.com

Comcast Ad Sales Announces 12 More Consolidated Markets

Tue, 19 Aug 2003 00:00:00 GMT

Comcast Ad Sales, a division of Comcast Cable, continued in its record setting quest to consolidate cable markets and simplify the advertiser purchasing experience by today announcing 12 new interconnects. In the second quarter of 2003, Comcast has completed interconnects in Denver; Eugene and Portland, Ore.; Fresno, Monterey and Sacramento, Calif.; Grand Rapids, Mich.; Hartford, Conn.; Louisville, Ky.; and Wheeling, W. Va. In addition, Comcast worked with Time Warner Cable and Adelphia Media Services to interconnect Cleveland and with Charter Media, Mediacom (OnMedia), Time Warner Cable and National Cable Communications to build a CableLink interconnect in Paducah, Ky.

"These new interconnects bring Comcast one step closer to achieving its market consolidation goal," said Charlie Thurston, president, Comcast Ad Sales. "The effort also reinforces our commitment to creating a cable advertising model that better meets the needs of today's media community and creates an easy, one-stop buy."

Interconnects provide advertisers the ability to buy an entire DMA with one buy, one tape and one invoice. For regional and national advertisers, this makes spot cable as easy to buy as broadcast. For local retail advertisers, consolidation adds subscriber count within a market and enables them to reach all subscribers within their trading area. In addition to the market consolidation efforts, the company is working to standardize across markets and provide 40 consistent network offerings. It is also utilizing marketing and research programs to help educate advertisers and impact revenue.

About Comcast Ad Sales
Comcast Ad Sales is committed to providing a one-stop shopping experience making cable as easy to buy as broadcast. Dedicated to building the preeminent advertising and sales organization for the cable industry, Comcast Ad Sales is helping advertisers and their agencies more efficiently and effectively target customers. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Ad Sales employs nearly 3,100 people and has a major presence in 22 of the top 25 television markets.

Contacts:
Dana Runnells/Amy Brookler
Comcast Ad Sales
917-934-1015/1974
dana_runnells@cable.comcast.com
amy_brookler@cable.comcast.com

Comcast Ad Sales Consolidates Markets, Makes Purchasing Cable Advertising Easier

Tue, 22 Apr 2003 00:00:00 GMT

Comcast Ad Sales, a division of Comcast Cable, announced today that in the first quarter of 2003 it has completed interconnects in Seattle; Salt Lake City; Flint and Lansing, Mich.; Fort Wayne and South Bend, Ind.; Richmond, Va.; Salisbury, Md.; Miami and Jacksonville, Fla. In addition, Comcast worked with Adelphia to interconnect West Palm Beach, Fla., and with Time Warner Cable, Charter, Mediacom and US Cable to interconnect Minneapolis. This multitude of interconnect activity represents a major step in Comcast's goal to consolidate its markets and simplify the purchase of cable advertising.

For Comcast Ad Sales, this achievement places the company nearer to the completion of two key initiatives: consolidating markets by bringing all systems within a market together to create interconnects, as well as standardizing network lineups across markets to provide a consistent offering to advertisers.

"Comcast Ad Sales is committed to setting the benchmark for the way cable advertising is bought and sold," says Charlie Thurston, president of Comcast Ad Sales. "These 12 newly-connected markets denote an important stride in Comcast's goal of creating a unified ad sales business and providing advertisers with an easy, one-stop shopping experience on a scale never seen before in cable."

"Unlike traditional broadcast TV, cable television is a very selective medium," says Thurston. "Advertisers have come to depend on cable to effectively deliver to mass audiences and selective lifestyle targets. Comcast Ad Sales is committed to further mainstreaming the cable buying process by making it as easy to buy as broadcast and fulfilling the promise of cable."

*Nielsen: Based on monthly cable coverage area HH universe estimates

** Nielsen Ad Views: Oct-Sept 01/02

Contacts:
Dana Runnells/Amy Brookler
Comcast Ad Sales
917-934-1015/1974
dana_runnells@cable.comcast.com
amy_brookler@cable.comcast.com