Comcast and Starcom MediaVest Group Expand Addressable Advertising
Trial to Baltimore
Initial Trial Results Reveal Addressable Ads Delivered 56% More Efficiency and 38% More Effectiveness for Marketers
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Comcast Spotlight Acquires Vehix
February 8, 2008 - Comcast Spotlight, the advertising sales division of Comcast Cable, today announced that it has acquired Vehix, a multi-platform network that provides car buyers with a one-stop shopping experience.
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Reach voters with Comcast Spotlight
Proven ways to harness cable TV...Compelling, long-format messaging to educate and inform viewers On Demand... And the engagement and interactivity of advertising online with the nation's leading broadband portal. Click for more...

What is a Showcase?
Showcase presents the premier opportunity for advertisers to reach ON DEMAND consumers, by providing a persistent presence on television 24/7.Click for more...

Spotlight Video
See how "Searchlight" can make On Demand advertising work for you...