Comcast and Starcom MediaVest Group Expand Addressable Advertising
Trial to Baltimore

Initial Trial Results Reveal Addressable Ads Delivered 56% More Efficiency and 38% More Effectiveness for Marketers
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Comcast Spotlight Acquires Vehix
February 8, 2008 -
Comcast Spotlight, the advertising sales division of Comcast Cable, today announced that it has acquired Vehix, a multi-platform network that provides car buyers with a one-stop shopping experience.
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Showcase presents the premier opportunity for advertisers to reach ON DEMAND consumers, by providing a persistent presence on television 24/7.Click for more...

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